Hotel Online  Special Report


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Sceptre Hospitality Switches to SynXis to Drive Their Distribution
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SC chain code now on the RedX Distribution Management System
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SOUTHLAKE, Texas, 06 December - SynXis announced today that Sceptre has switched their private label chain code, SC to the RedX Distribution Management System for all channels including GDS, IDS, Web site booking engine and direct voice reservations.   SynXis, the Sabre Holdings (NYSE:TSG) business that provides reservation management, distribution and technology services, has many years of experience working with private label chain codes. 

Since 1987 Sceptre Hospitality has been known in the industry for their ability to maximize revenue potential for their hotels.  Their highly consultative approach to revenue management combined with the flexibility and comprehensive features of RedX will enable Sceptre to help their 165 chains and independent hotels and resorts increase their sales and profits.

“With the distribution landscape evolving every day, we needed a technology partner that could provide a product that would help us stay in front of the competition,” said Aik Hong Tan, President of Sceptre.  “Combining RedX with our expertise in revenue management, we can continue to offer our hotels products and services that will level the playing field with the bigger chains and brands.” 

“We are thrilled to add a company like Sceptre to our portfolio,” commented Bill Nicholson, President and General Manager of SynXis.  “With Sceptre we have a true partnership where we can help them grow their business and they can provide us with valuable feedback that will help us stay ahead of the curve.”

About SynXis® Corporation

SynXis, a Sabre Holdings company, enables hotels to maximize revenue and reduce costs through innovative, market-driven technology combined with outstanding customized support. The RedX™ Distribution Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources -- seamless GDS connectivity, popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. All of these reservations can connect directly with the PMS. SynXis is the technology source for more than 7,000 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, Interstate Hotels & Resorts, Destination Hotels & Resorts, and Jumeirah Hotels. 

SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston and Amsterdam. For more information on SynXis and its products, please call 1-682-606-4000, e-mail info@synxis.com, or visit our Web site at www.synxis.com

About Sabre Holdings Corporation

Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. Sabre Holdings supports travelers, travel agents, corporations, government agencies and travel suppliers through its companies: Travelocity, Sabre Travel Network and Sabre Airline Solutions. Headquartered in Southlake, Texas, the company has approximately 9,000 employees in 45 countries. Full year 2004 revenues totaled $2.1 billion. Sabre Holdings, an S&P 500 company, is traded on the New York Stock Exchange under the symbol TSG. More information is available at http://www.sabre-holdings.com.

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Contact:

Carol C. Levitt
Director, Marketing & Communications
SynXis Corporation
7926 Jones Branch Drive, Ste. 1000
McLean, VA  22102
301-960-4428
clevitt@synxis.com
www.synxis.com

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Millennium & Copthorne Hotels to Switch to SynXis / June 2005
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The HIP Palms Casino Resort in Las Vegas Switches to SynXis for Distribution Management Services and Technology / December 2004
The SynXis Dashboard Is Selected by The Fitzpatrick Hotel Group to Enable Quick and Efficient Revenue Management / September 2004
Magnolia Hotels Choose Synxis for New Chain Code (MG) Launch / September 2004
SynXis Debuts its Next Generation Reservation System at HITEC 2004 in Dallas; Web-based, modular system includes a first-of-its-kind Dashboard / June 2004
SynXis Enhances its Commitment to Account & Revenue Management Services with New Hires Worldwide / June 2004
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JRK Hosptiality Group Adds Two New York Properties to the SynXis Reservation Management System / February 2004
SynXis and hubX Announce Merger of Companies and Technology / January 2004
SynXis® and IDeaS Announce a New Way to Optimize Revenue Across All Distribution Channels / November 2003
Affinia Hotel Group to Increase Revenue Through SynXis' IDS Connectivity / October 2003
The Venetian Resort-Hotel-Casino Extends its Partnership with SynXis for an Unprecedented Five Years / September 2003
SynXis Strengthens Global Presence with the Addition of More than 900 Hotels in Europe and Asia / September 2003
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The SynXis Web-Native Call Center Solution, Voice Agent®, Gains Popularity Around the World / July 2003
New England Innkeepers Association Selects the Synxis Booking Engine / June 2003
Industry Veteran Kathy Kettle to Lead the Synxis® Sales Team / May 2003
Continued Growth at Synxis® Fuels Personnel Changes / April 2003
Destination Hotels & Resorts Hits Record GDS Transactions After Switching to Synxis / February 2003
SynXis Names Starwood Veteran as COO and Vice President of Marketing and Sales / January 2003
SynXis® Appoints Two Industry Veterans to Board of Directors; John Russell and Larry Hough / November 2002
SynXis® Announces System Enhancements at HITEC New Features Allow Hotels to Strengthen Relationships with Travel Agents / June 2002
The Aladdin Resort & Casino Selects SynXis Agent® to Increase GDS Functionality and Web Site Bookings / April 2002 
SynXis Agent® Increases Design Hotels' Reservations 30 Percent / March 2002 
SynXis Corporation Promotes Three Company Officers in Preparation for Further International and Domestic Growth / March 2002
Reservations Grow at McIntosh Inns with Synxis Book-A-Rez and GDS Connectivity / March 2002
SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001 
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