travel demand
Opportunities for Tourism Due to Post-Pandemic Travel Triggers
Dr Cindy Heo | January 30, 2023
By Dr. Cindy Heo Insights from a recent research project that analyzes the post-pandemic emotional triggers behind making travel decisions. The findings highlight how people today are deciding to travel due to a desire to make human connections, find a sense of belonging, create lasting memories and undertake affordable sustainable actions. These new values of travel are opening up important opportunities for hoteliers and DMOs to create innovative and engaging offers based on quality rather than quantity of travel demand. In brief, new opportunities for tourism abound thanks to very personal, human triggers. Impact of Covid-19 on perso...
With So Many Headwinds, Why Are People Still Traveling?
STR | January 24, 2023
At the end of 2022, data and insights from STR showed the hospitality industry at substantial levels of performance recovery around the globe with no signs of demand significantly slowing. So, with rising inflation, record-high travel prices, flight disruptions and short-staffed hotels, why are people still traveling? This piece from STR provides some answers based on consumer research of more than 1,000 travelers at the end of November 2022. Rising inflation? No problem, travelers expect to spend more on travel. It appears that travelers are taking rising prices in stride. When asked about their expected spend in five maj...
Despite Economic Uncertainty, Travel Remains a Top Priority
David Millili | November 15, 2022
By David Millili Hospitality and travel industry momentum remains strong as people are unwilling to give up travel and experiences again Despite fears of a probable global recession and the impact of rising interest rates and inflation looming, travel demand is seeing no sign of slowing down. While other industries may see a slowdown, people are reluctant to give up travel and experiences again. The most recent American Travel Sentiment Study indicates that 92% of Americans have travel plans in the next six months, which is among the highest level of travel seen since the beginning of the pandemic. Airports have once again transforme...
School Break Data Suggests Subtle Boosts, Sizable Squeezes to Travel Demand During Fall 2022
STR | October 5, 2022
With the Fall 2022 school semester in full swing, STR’s School Break Report can help hoteliers, destinations, and anyone invested in the travel industry predict trends and swings for travel demand during the fall break season. With the bigger COVID-related shifts seen over the last couple years finally simmering down, locking in on the more subtle shifts this year will be crucial to planning ahead. As of late September, no major shifts have been seen regarding the percentage of public school district (K-12) students out of session and available to travel when comparing year over year. There was little movement seen around the...
Travel Disruption and Increasing Financial Barriers Stall Consumer Sentiment, but Wanderlust Remains
STR | August 18, 2022
Debate continues on the extent to which global tourism recovery will be impinged by increasing inflationary pressures and potential travel disruption. Thus far, any potential impact has not been visible in the hospitality sector. The STR Market Recovery Monitor, based on data for the week ending 30 July 2022, showed that more than 90% of North American markets and around 80% of global markets were achieving revenue per available room (RevPAR) that was 80% or above 2019 levels when adjusted for inflation. However, the expected seasonal slowing of peak leisure demand season is beginning and intersecting with significant macroeconomic hea...
Long-Haul Travel Surges and Mexico Ranks #1 for Americans This Fall, Says Tripadvisor Data
Tripadvisor | August 17, 2022
NEEDHAM, Mass., Aug. 17, 2022 -- While most of the U.S. is still surviving high temps and enjoying sunny summer days, Labor Day will kick off the fall travel season in just a few weeks. Today, Tripadvisor released its 2022 Fall Travel Index to reveal what and where is hot for American travelers this upcoming season. The study, which is based on a combination of Tripadvisor's first party search and proprietary consumer sentiment data, shows that while the busy summer travel season is coming to an end, Americans' appetite for vacations is not over. Six out of ten U.S. respondents (61%) say that they are planning a fall trip this year, even...
Q2 Traveler Insights Report: Enthusiasm for Travel Endures
Jennifer Andre | August 11, 2022
By Jennifer Andre Travel searches hold steady Traveler intent to get away remained strong as international travel restrictions continued to lift during the second quarter of the year. Following a 25% quarter-over-quarter surge between Q4 last year and Q1 2022, travel search volumes globally held steady in Q2. At the regional level, we even saw double-digit growth between Q1 and Q2 – especially in APAC, which saw a 30% increase in the region. After the announcement on June 10 that the U.S. was lifting its pre-departure testing requirement for international air travelers, international searches globally spiked 10% in the we...
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