polyu school of hotel and tourism management

/Tag: polyu school of hotel and tourism management

polyu school of hotel and tourism management

PolyU Study Advises Hotels to Look Ahead Accurately Basing on Publicly Available Data

February 12, 2019

Given that tourism is a global industry consuming a diversity of goods and services, the prediction of future trends needs to take account of the wider economic context, according to Professor Brian King and Dr Stephen Pratt of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author. In a recently published study, the researchers use publicly available data to improve predictions about hotel occupancy rates in different classes of Hong Kong hotels. Their method can be adopted by individual hotels that have insufficient resources to collect expensive data, or for employing consultants, to...

PolyU Study Reveals Motivation for Family Vacations With Young Children

January 2, 2019

Families with young children have rather different motivations for going on holiday than families with older children, according to the findings of a study by Dr Mimi Li, Dr Dan Wang and Ms Wenqing Xu of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-researcher. Having analysed online travel reviews and blogs, the researchers found that parents believe "travelling as a family contributes positively to family bonding and interaction" and that providing young children with new experiences and lasting memories is the most important part of a successful trip. Tourism promoters should thus ...

PolyU Launches SHTM+ICON Consultancy to Drive Innovation and Knowledge Transfer in Global Hospitality Sector

November 5, 2018

(5 November 2018) The Hong Kong Polytechnic University (PolyU) announced the launch of the SHTM+ICON Consultancy to offer professional hospitality-related consultancy services to the industry worldwide. The brand-new Consultancy demonstrates a successful combination of the research prowess of the School of Hotel and Tourism Management (SHTM) of PolyU with the practical experience and endeavor of Hotel ICON. The Consultancy is the SHTM's another novel endeavor to achieve its mission in engineering knowledge transfer to the hospitality industry and other education institutes. Knowledge transfer includes management know-how, creative solut...

PolyU Study Finds Photos Tell More Than a Thousand Words

October 26, 2018

A new data mining technique developed by Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and his co-researchers is able to capture extensive information on travellers' behaviour and travel patterns from huge photo datasets. In a recently published paper, the researchers apply the method to almost a million photos uploaded by Australian travellers to the photo-sharing site Flickr to discover their sequential travel destinations and itineraries, thus producing a wealth of information that could "support destination marketing organizations (DMOs) in promoting appropriate destin...

In Control With Mobile Booking Apps?

September 24, 2018

Whether or not consumers believe they have control over events in their lives determines their likelihood of reusing hotel booking apps, find Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and co-authors in a recently published study. This belief is known as "locus of control" (LoC), the researchers explain, and consumers with an internal LoC are more likely to use hotel booking apps because they feel more positive about their ability to use technology and overcome any difficulties they may encounter. In contrast, consumers with an external LoC are likely to only use travel...

PolyU Study Urges Hotels to Create a Green Culture

April 26, 2018

With the ever-increasing concern about worldwide environmental problems, the findings of a recent study by Dr Eric Chan, Dr Alice Hon and Dr Wilco Chan of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-researcher provide much-needed practical suggestions that should help hotels aiming to implement environmental management programmes. The researchers highlight that gaining employees' support for new environmental initiatives is key to ensuring success. Equipping employees with sufficient environmental knowledge is important to raising their awareness and concern, and should encourage th...

PolyU Study Finds How Hotel Loyalty Programmes Can Boost Brand Relationship Quality

February 28, 2018

Well-designed hotel loyalty programmes can increase members' satisfaction and improve the quality of their relationships with the associated brands, according to Dr Ada Lo of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and her co-authors. In a recently published article the researchers highlight the loyalty programme features that are most effective for building brand relationship quality (BRQ), and how BRQ contributes to outcomes such as members' word of mouth recommendations and purchase intention. The researchers explain that many hotel chains offer loyalty programmes as a means to "rewar...

PolyU Study Finds Russian Tourist Satisfaction Hinges on Hotel Features

January 25, 2018

The majority of Russian tourists are highly satisfied with Hong Kong's upmarket hotels, according to the findings of a recent study by Dr Denis Tolkach and Dr Tony Tse of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU). A consideration of more than a thousand online reviews written by Russian guests revealed a particular appreciation for Hong Kong's spectacular views and attentive and friendly hotel staff. While there are a few negative issues that hotels may wish to focus on improving, the findings present an overall positive picture. Despite its size and importance, the researchers not...

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