kristi white
Knowland Announces U.S. Meetings and Events Data for December 2020
Knowland | January 14, 2021
Leader in group hospitality analytics sees meeting growth slow as expected due to holidays and COVID-related market changes ARLINGTON, Va. — Jan. 14, 2021— December U.S. monthly meetings and events volume decreased 39 percent over the previous month, according to the latest data from Knowland, the leader in group hospitality analytics for hotels, convention and visitor bureaus, conference centers and other meeting venues. The two-week pause of the holidays drove most of this decline. However, a few key markets entering different stages of shutdown also drove some of the lower performance. It is anticipated that January will see volu...
Knowland: U.S. Meetings and Events Data for October 2020
Knowland | November 19, 2020
Leader in meeting intelligence and analytics releases monthly group hospitality data to inform hotels as they look toward 2021 recovery efforts ARLINGTON, Va. — Nov. 19, 2020— October U.S. monthly meetings and events volume showed growth of 53.6 percent over the previous month, according to the latest data from Knowland, the leader in group hospitality analytics for hotels, convention and visitor bureaus, conference centers and other meeting venues. While meetings are nowhere near the volume of 2019, meeting volume each month continues to improve over the prior month. One thing that remains consistent is the reduced size of meetin...
Key Booking Strategies in a World Turned Upside Down
Kristi White | November 18, 2020
By: Kristi White Today’s travel and gathering restrictions have taken a toll on our industry. While we continue to see ongoing changes and brace for the next phase of potential constraints, we are tracking general occupancy while keeping an eye on the long term. I recently had an opportunity to speak with Katie Moro, Vice President, Data Partnerships at TravelClick, an Amadeus Company. She shared some data insights into what her team has been seeing recently. A Strategic View of General Occupancy If we take a look at overall demand, it sets the stage for a discussion on group business. Based on Amadeus data collected from the PM...
Knowland Announces Prospector, A Solution to Help Select Service and Boutique Hotels Source Group Business
Knowland | August 25, 2020
Exclusive, free 90-day access designed to support proactive, personalized selling during COVID-19 ARLINGTON, Va. — Aug. 25, 2020—Knowland, the leader in group hospitality analytics for hotels, convention and visitor bureaus, conference centers and other meeting venues, announced today the launch of Knowland Prospector®, a prospecting solution designed for select service and boutique hotels to increase occupancy and meeting room revenue in today’s highly-constrained market. Knowland Prospector provides a fast, simple way for time-constricted executives to search, find and convert group business that is critical to their return to ...
Knowland Announces 3-Part Webinar Series Entitled Gearing Up for the Road Ahead
Knowland | August 11, 2020
Aug. 11, 2020 - Knowland’s vice president of product, Kristi White will speak with special guests about strategies to help hotels plan for the future and grow group business during these difficult times. With guests from management companies and training executives to technology partners and meeting planners, Kristi will dive into real conversations dealing with the re-calibration of the industry and brainstorm on potential new strategies for hoteliers as we move through the one of the greatest business disruptions in history. Seats are limited and filling up fast for this important series and attendance is complimentary. The first ...
Knowland Announces Getting Back to Business Webinar Series to Give Hoteliers Step-by-Step Plan to Faster Recovery
Knowland | June 5, 2020
June 5, 2020 – Hoteliers are weeding through over-information to determine how to take their hotels forward. This multi-part series will allow hotels to learn the next steps to getting back to business. What a hotel does next depends on if its Recovery Curve is in a leading, on track or delayed position. Join us on a journey to faster business recovery. Seats are limited and filling up fast for this important series and attendance is complimentary. Prior to registering, attendees should visit the free Knowland Hotel Recovery Dashboard to calculate the position of their property’s recovery or K-Curve. Then register for the session that ...
The Value of Your Meeting Space – You Can’t Manage What You Can’t Measure
Knowland | January 14, 2020
By Kristi White Meeting space, the last bastion of unmanaged revenue in a hotel. Some of you may balk at the thought, even argue that you effectively manage meeting space. However, for all too many hotels, managing the meeting space looks something like this: The list would go on and on, detailing each room and each time period, however, it often becomes the Ron Popeil “set it and forget it” method of revenue management. Oh, we pull it out once a year and pretend to look at it but really, it only gets the cursory “if it ain’t broke, don’t fix it” glance. Are you nodding your head yet? Perhaps, there is a sheepish grin...
What About My Inbound Leads?
Kristi White | December 18, 2019
By Kristi White, VP of Product, Knowland In this this third and final installation of our “Playing to win” series, we take a look at inbound leads and how they should fit into your mix of business. Inbound leads are a reality and will never completely go away, even in a downturn. However, a one size fits all approach to inbound leads is often detrimental and ineffective. There are more strategic ways to respond to them. Do you have a strategic methodology on how you respond? Let me rephrase that, do you have a strategy that doesn’t involve “be first”? Perhaps it’s time to contemplate how you evaluate inbound leads and...
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