Personalized Guest Experiences Will Define the New Era of Travel

Shiji Group | August 18, 2022

A Special Report By Shiji Group & AWS What’s next in personalizing guest experiences? Hoteliers are re-envisioning the entire welcoming experience and moving as many touchpoints with the guest into a digital environment. This presents an incredible opportunity to learn about the guest, collect data on their preferences and begin to offer them a better guest experience. The role of data is essential: It requires monitoring an increasingly higher number of touchpoints throughout the guest journey. Modern, cloud-based software and storage allows hotel companies to harness data in privacy-compliant, secure, flexible, scalable and c...