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The Impact of Airbnb Short-Term Rentals on Rural and Urban Communities
Andrew Brenner | April 25, 2024
By Andrew Brenner In less than two decades, short-term rentals have thoroughly transformed the hospitality industry, wresting 15% market share from hotels. From a feel-good pioneer of the sharing economy to a $100bn behemoth, Airbed and Breakfast, better known as Airbnb, has revolutionized hospitality from its beginnings in 2007 — creating a whole new market in the process. But what happens to a community when Airbnb comes to town? In this second article of our three-part series, we take a deep dive into the impact of STRs, in particular Airbnb, and how communities are reacting. Paris moves to regulate STRs In the beginning, STRs were...
Luxury Hotels and a ‘Sense of Place’: The Branding Imperative
Dr. Suzanne Godfrey | April 17, 2024
By Dr. Suzanne Godfrey ‘Sense of place’ has long been a buzz phrase. Linked to a range of disciplines from urban planning to sociology, nowadays it is increasingly being used in the hospitality industry. It captures the physical aspects, culture and history of a place, as well as its impact on the senses, which can trigger emotions. Over time, it can create feelings of familiarity, comfort and security, as well as a sense of belonging: it’s a place where one feels, quite literally, ‘at home’. As we journey on, checking out brand identity examples will give us a better understanding of this concept. Brand differentiation: Locatio...
Navigating Challenges of AI and Maximizing Value in the Service Sector
Dr. Nicole Hinrichs | April 16, 2024
By Dr. Nicole Hinrichs Artificial intelligence is revolutionizing not only traditional sectors but also reshaping the very essence of hospitality and service industries. The potential for transformation is vast, yet it's imperative to advance cautiously, striking a delicate balance between technological advancement and preserving the human touch, which remains the cornerstone of the service sector. As we navigate this paradigm shift, let's try to understand the boundaries and challenges of AI application and adhere to strategic investment guidelines. Doing so not only unlocks the boundless potential AI holds but also addresses the legitima...
The Future of Luxury Experiences: Where Luxury Meets Hospitality
Dr. Matthias Fuchs | April 9, 2024
By Dr. Matthias Fuchs The luxury industry is undergoing a change. As a result, its products are reaching more and more people. In order to avoid losing exclusivity and uniqueness, many brands are now relying on ‘experiences’. These are enabling them to strengthen their relationships with their customers, offering them a unique experience without sacrificing status or reputation. The luxury industry is undergoing a phase of transformation. While in the past few used to buy luxury items, many more people are now spending their money on high-end brands. Evidence of this can be seen, for example, with the French fashion house Hermès. ...
Unlocking Organizational Potential With Human-Centered Leadership
EHL | April 8, 2024
Human-centered leadership is an emerging and influential leadership style that puts people first within an organization. It emphasizes deeply understanding employees' needs, actively supporting their professional growth and fulfilment, and co-creating an engaging, psychologically safe, and inclusive work environment. Human-centric leaders act with authenticity, communicate their vision in a compelling and collaborative way, encourage teamwork and new ideas, and foster a culture of trust and innovation. This article will explore the multitude of benefits that human-centered leadership offers organizations, provide strategies and best practi...
The Future of Work: The Power of Human-Centric Leadership Explained
EHL Insights | March 6, 2024
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What Is the Triple Bottom Line and How Does It Work?
EHL Hospitality Insights | March 5, 2024
In a world where corporate greed and profiteering have been cited as two of the primary drivers behind the ongoing cost-of-living crisis that’s increasing financial hardship across Europe, the idea that businesses could exist for any reason other than profit seems hard to fathom. However, there’s a school of thought, called the triple bottom line (TBL), which suggests that businesses should be just as committed to improving the lives of people and the planet as they are to boosting their profits. In this article, we’ll explore: What is the triple bottom line? What are the three Ps? How do they apply to the hotel and ...
Employee Engagement: The Method Behind Hospitality Success
EHL Insights | February 15, 2024
Imagine a luxury hotel where front desk staff greet you warmly, housekeepers meticulously prepare your room, and servers delight you with their attentive service. Now imagine the opposite: a hotel where staff seem unhappy in their roles and indifferent to your needs. The contrast is stark, and it underscores a fundamental truth about hospitality – employee engagement and customer experience are powerfully intertwined. At its core, hospitality is a people business. From check-in to check-out, guests rely on staff to deliver service excellence and shape their perception of a hotel or brand. In this article, we’ll explore the vital connec...
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