data personalization
Milestone Launches New Website for Ginger Hotel Chain, Revenue Jumps 36%
Ginger Hotels | February 21, 2018
HIGHLIGHTS 60 days after launch of a new Mobile-First portal website, Ginger Hotel chain saw a jump of 36% in revenue booked directly through the site Over the same time-period, conversions on the website grew 16% Page views also jumped in the same time by 26% Average session duration also grew 10%, showing increased "stickiness" of the new website New York, NY | February 21, 2018. At HSMAI's annual Digital Marketing Conference yesterday, Milestone Inc. announced the launch of a new custom website for Ginger Hotels, a subsidiary of India's leading hotel chain – Taj Hotels. Within 60 days of launching the new website, direct ...
Crescent’s Luxurious Horseshoe Bay Resort Experiences 89% Increase in Group RFPs in 60 Days With Data-Driven Digital Marketing
Crescent Hotels & Resorts | February 20, 2018
HIGHLIGHTS Digital advertising and similar audience prospecting through sophisticated segmentation using buying history, website behavior and data driven targeting. 13% longer time on site, 16% decrease in bounce rate and a 9% increase in page views in just under 5 months. 89% growth in Group RFP leads within 60 days after new site live. 172% increase in consumer interactions through local search including incoming phone calls and a 1000% increase in photo searches. A "Mobile on Steroids" website with app like design, Progressive Web App (PWA), and Accelerated Mobile Pages (AMP). Extensive schemas and structured-data making the s...
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