content marketing
Metasearch Pricing Models Explained
GCommerce | August 30, 2023
In today’s metasearch landscape there’s a wide variety of pricing options available, and no shortage of opinions on which is “best”. Here at GCom, we’re all about catering marketing strategies to each property’s needs. And we believe that certain metasearch pricing models work best for certain hotels. From small, 15-room BnB’s, to 300-room luxury city center’s, learn which model works best for your unique situation. As metasearch continues to expand into one of your most important channels for direct revenue, it’s important to understand your choices in terms of pricing models. At Metadesk, we talk to hoteliers every ...
The Power of Influencers: A Guide for Hotels on Successful Collaborations
Yana Petrova | August 16, 2023
By Yana Petrova In today’s digital age, social media influencers have become powerful voices that can greatly impact consumer behavior. For businesses in the hotel industry, partnering with influencers can be an effective strategy to enhance brand exposure, engage with potential customers, and create compelling content. However, before diving into any collaborations, it is essential to ensure that your social media channels are in top shape to maximize the success of your influencer partnerships. In this article, we will explore the key considerations and steps for working with influencers. Align with Brand Standards Maintaining c...
Lodging Interactive Launches Google Business Profile Content Marketing and Optimization Services for Hotels
Lodging Interactive | October 12, 2022
Lodging Interactive, award-winning digital marketing, reputation management, and social media marketing agency exclusively serving the hospitality industry since 2001, announced the launch of its Google Business Profile content marketing and optimization services for the hospitality industry. With this new service, hotels can maximize their Google organic SEO reach and support potential guests in the booking consideration process. “Google recently opened up the ability for hotels to post updates on their Google Business Profile. This feature had long been available to other business verticals and now presents a huge competitive advanta...
Everything You Need to Know About GA4 / GCommerce Solutions
GCommerce | September 29, 2022
By now, many of you have heard us talk about Google Analytics 4 (GA4). This new analytics update is part of a series of steps that will bridge the divide between database driven analytics and privacy concerns. The GCommerce team has been implementing GA4 for our clients over the past year and now Google has officially announced that the existing Google Universal technology will no longer receive new data as of July 2023, the clock is truly ticking. Download our free ebook that will tell you everything you need to know about GA4 - what it is, what to expect and why it’s important to your business....
GCommerce Launches Metadesk to Empower Hoteliers to Take Control of Their Metasearch Channels
GCommerce | July 14, 2022
Park City, Utah, July 14, 2022 -Officials of GCommerce, a leading, hospitality digital marketing agency, today announced the launch of a new metasearch platform, Metadesk. Metadesk is a software-driven experience designed to address known pain points and frustrations experienced by hoteliers regarding the management of their metasearch channels while leveraging GCommerce’s world-class media management and optimization skills. “Metasearch is quickly being categorized as a revenue management tool, and Metadesk is here to challenge that notion,” said Lindley Cotton, president & partner, GCommerce. “Metasearch advertising shou...
HSMAI to Honor GCommerce Solutions With Bronze Adrian Award for Outstanding Travel Marketing
GCommerce | March 10, 2022
Adrian Award winners will be celebrated at an in-person event on Wednesday, March 30, 2022 Park City, UT, (March 10, 2022) – The Hospitality Sales & Marketing Association International (HSMAI) will honor GCommerce Solutions with a Bronze Adrian Award for travel marketing excellence for its winning entry in the 65th annual Adrian Awards, the largest and most prestigious global travel marketing competition. For 2021, HSMAI designed the Adrian Awards to reflect the current travel landscape, with Focus Categories of Recovery Marketing, Recovery Campaign Evolution, Technology Innovation, and Corporate Social Responsibility, in addition ...
7 Content Marketing Tips for Every Hospitality Business Owner
EHL | January 14, 2021
An investment in content marketing is so much more than just posting the occasional blog or having an influencer take a photo in your hotel. It’s a marketing approach that requires thought, planning and consistent execution in order to be successful, especially in the highly competitive hospitality sector. If you own a hotel, restaurant, bar, or any other hospitality business, here are seven content marketing tips you should always bear in mind. 1. Understand your audience Before you can create any type of digital content, you must first understand who exactly you want to create that content for and what you want to motivate them t...
5 Things to Share This Holiday Season on Social Media
Pipeline Social Media | December 21, 2020
By: Maiya Wall / Pipeline Social Media The holiday season is here, and unfortunately, so is COVID-19. People are feeling anxious to travel again, undecided if it is wise to do so, and discouraged about missing out on holiday traditions. Travelers are wondering “How can I know for certain that I will have a safe stay?” One solid answer to this question is still hard to give with so many differences in opinions about how to best respond to this pandemic. From a digital marketing perspective, we advise you to focus on what you can do to alleviate guest concern this holiday season. Shift your thinking from “When will this virus end...
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