Lodging Interactive Launches Google Business Profile Content Marketing and Optimization Services for Hotels
Lodging Interactive | October 12, 2022
Lodging Interactive, award-winning digital marketing, reputation management, and social media marketing agency exclusively serving the hospitality industry since 2001, announced the launch of its Google Business Profile content marketing and optimization services for the hospitality industry. With this new service, hotels can maximize their Google organic SEO reach and support potential guests in the booking consideration process. “Google recently opened up the ability for hotels to post updates on their Google Business Profile. This feature had long been available to other business verticals and now presents a huge competitive advanta...
Everything You Need to Know About GA4 / GCommerce Solutions
GCommerce | September 29, 2022
By now, many of you have heard us talk about Google Analytics 4 (GA4). This new analytics update is part of a series of steps that will bridge the divide between database driven analytics and privacy concerns. The GCommerce team has been implementing GA4 for our clients over the past year and now Google has officially announced that the existing Google Universal technology will no longer receive new data as of July 2023, the clock is truly ticking. Download our free ebook that will tell you everything you need to know about GA4 - what it is, what to expect and why it’s important to your business....
GCommerce Launches Metadesk to Empower Hoteliers to Take Control of Their Metasearch Channels
GCommerce | July 14, 2022
Park City, Utah, July 14, 2022 -Officials of GCommerce, a leading, hospitality digital marketing agency, today announced the launch of a new metasearch platform, Metadesk. Metadesk is a software-driven experience designed to address known pain points and frustrations experienced by hoteliers regarding the management of their metasearch channels while leveraging GCommerce’s world-class media management and optimization skills. “Metasearch is quickly being categorized as a revenue management tool, and Metadesk is here to challenge that notion,” said Lindley Cotton, president & partner, GCommerce. “Metasearch advertising shou...
HSMAI to Honor GCommerce Solutions With Bronze Adrian Award for Outstanding Travel Marketing
GCommerce | March 10, 2022
Adrian Award winners will be celebrated at an in-person event on Wednesday, March 30, 2022 Park City, UT, (March 10, 2022) – The Hospitality Sales & Marketing Association International (HSMAI) will honor GCommerce Solutions with a Bronze Adrian Award for travel marketing excellence for its winning entry in the 65th annual Adrian Awards, the largest and most prestigious global travel marketing competition. For 2021, HSMAI designed the Adrian Awards to reflect the current travel landscape, with Focus Categories of Recovery Marketing, Recovery Campaign Evolution, Technology Innovation, and Corporate Social Responsibility, in addition ...
7 Content Marketing Tips for Every Hospitality Business Owner
EHL | January 14, 2021
An investment in content marketing is so much more than just posting the occasional blog or having an influencer take a photo in your hotel. It’s a marketing approach that requires thought, planning and consistent execution in order to be successful, especially in the highly competitive hospitality sector. If you own a hotel, restaurant, bar, or any other hospitality business, here are seven content marketing tips you should always bear in mind. 1. Understand your audience Before you can create any type of digital content, you must first understand who exactly you want to create that content for and what you want to motivate them t...
5 Things to Share This Holiday Season on Social Media
Pipeline Social Media | December 21, 2020
By: Maiya Wall / Pipeline Social Media The holiday season is here, and unfortunately, so is COVID-19. People are feeling anxious to travel again, undecided if it is wise to do so, and discouraged about missing out on holiday traditions. Travelers are wondering “How can I know for certain that I will have a safe stay?” One solid answer to this question is still hard to give with so many differences in opinions about how to best respond to this pandemic. From a digital marketing perspective, we advise you to focus on what you can do to alleviate guest concern this holiday season. Shift your thinking from “When will this virus end...
Welcome Back Guests With Certainty
Vizergy® Digital Marketing | July 27, 2020
By Kristen Sullivan With travel resuming after the unprecedented COVID-19 pandemic, travelers are looking for newly implemented safety procedures when determining which hotels to patron. More companies are taking the approach of digitalizing certain aspects of their business to create a contact-less experience that guests will appreciate. Having an interactive, user-friendly website serves as the foundation of your online presence. However, there is more you can do relatively quickly to assure guests you have safety and positive experiences in mind. Here are 6 ideas to start: 1. Contactless Check-in/Check-out Providing an online check...
GCommerce Announces Strategic Partnership With Eau Palm Beach Resort & Spa
GCommerce | July 16, 2020
The Forbes 5-Star Resort Engages GCommerce Digital Marketing Agency with its Performance-Based Fee Model Park City, Utah, July 16th, 2020 - Eau Palm Beach Resort & Spa, a Forbes 5-star and AAA 5 Diamond property, has partnered with GCommerce for digital marketing services. The resort is one of two Forbes 5-star resorts located in Palm Beach. Eau Palm Beach marks GCommerce’s 8th Forbes 5-star property that the company has partnered with, demonstrating the company’s digital marketing expertise in the luxury travel market. “GCommerce was the perfect fit for Eau Palm Beach with their vast experience working with many other Forbes ...
Appointments/People on the Move
All Things Independent
Hyatt Announces Plans to Expand All-Inclusive Brand Footprint in Mexico With Secrets Playa Blanca Costa Mujeres
HEI Assumes Management of Dual-Branded Crowne Plaza and Staybridge Suites in Midtown Atlanta
Crestline to Manage Two Iconic Hotels: The Delphi in Downtown Los Angeles and Waldorf Towers in South Beach, Miami
The Indigo Road Hospitality Group Adds Georgia’s Bridge Creek Inn to Portfolio of Boutique Hotels
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