content marketing
7 Content Marketing Tips for Every Hospitality Business Owner
EHL | January 14, 2021
An investment in content marketing is so much more than just posting the occasional blog or having an influencer take a photo in your hotel. It’s a marketing approach that requires thought, planning and consistent execution in order to be successful, especially in the highly competitive hospitality sector. If you own a hotel, restaurant, bar, or any other hospitality business, here are seven content marketing tips you should always bear in mind. 1. Understand your audience Before you can create any type of digital content, you must first understand who exactly you want to create that content for and what you want to motivate them t...
5 Things to Share This Holiday Season on Social Media
Pipeline Social Media | December 21, 2020
By: Maiya Wall / Pipeline Social Media The holiday season is here, and unfortunately, so is COVID-19. People are feeling anxious to travel again, undecided if it is wise to do so, and discouraged about missing out on holiday traditions. Travelers are wondering “How can I know for certain that I will have a safe stay?” One solid answer to this question is still hard to give with so many differences in opinions about how to best respond to this pandemic. From a digital marketing perspective, we advise you to focus on what you can do to alleviate guest concern this holiday season. Shift your thinking from “When will this virus end...
Welcome Back Guests With Certainty
Vizergy® Digital Marketing | July 27, 2020
By Kristen Sullivan With travel resuming after the unprecedented COVID-19 pandemic, travelers are looking for newly implemented safety procedures when determining which hotels to patron. More companies are taking the approach of digitalizing certain aspects of their business to create a contact-less experience that guests will appreciate. Having an interactive, user-friendly website serves as the foundation of your online presence. However, there is more you can do relatively quickly to assure guests you have safety and positive experiences in mind. Here are 6 ideas to start: 1. Contactless Check-in/Check-out Providing an online check...
GCommerce Announces Strategic Partnership With Eau Palm Beach Resort & Spa
GCommerce | July 16, 2020
The Forbes 5-Star Resort Engages GCommerce Digital Marketing Agency with its Performance-Based Fee Model Park City, Utah, July 16th, 2020 - Eau Palm Beach Resort & Spa, a Forbes 5-star and AAA 5 Diamond property, has partnered with GCommerce for digital marketing services. The resort is one of two Forbes 5-star resorts located in Palm Beach. Eau Palm Beach marks GCommerce’s 8th Forbes 5-star property that the company has partnered with, demonstrating the company’s digital marketing expertise in the luxury travel market. “GCommerce was the perfect fit for Eau Palm Beach with their vast experience working with many other Forbes ...
Change Is on the Horizon: What’s Next for Marketing in a Post-Pandemic World
Alan Young | July 9, 2020
It is time to shift from "here's why you should buy this service/product" to "here's how we can help" By Alan E. Young Around the world and across industries, marketers now face arguably one of the toughest challenges of their careers. There is, after all, no universally established gold-standard for marketing during a wide-spread pandemic, because a global crisis of this magnitude is hardly ‘textbook’. As the media coverage so often reiterates, we now find ourselves in uncharted territory. Although the importance of brand agility and frequent innovation is well-understood by business owners and B2B marketers, the coronavirus pan...
Generate Group Leads With Rich Destination Content
Tambourine | October 11, 2019
Content isn’t just for attracting leisure travelers. Woo meeting planners and group guests with your depth of local knowledge. Destination content isn’t just vital to attracting leisure guests to your hotel; it is also crucial for generating group sales leads, giving your sales team another effective tool at their disposal. When meeting planners book a hotel for a conference, convention or similar event, they’re not just looking for meeting spaces, a ballroom and quality accommodations for their attendees. They want to feel that the hotel they’ve selected is the epicenter of the destination where it is located, and that choosing you...
Storytelling in 2019: The Power of Content Marketing
Hospitality Upgrade | July 31, 2019
Content distribution aims to build relationships and increase loyalty By Fran Worrall, Hospitality Upgrade Editor Building a unique identity is no easy task In today’s highly competitive market. In fact, effective differentiation is one of the main challenges facing hospitality providers — hotels and vendors alike. “It’s hard to stand out from the crowd in a fast-paced and constantly changing landscape,” says Lyn Graft, founder of Storytelling for Entrepreneurs in Austin, Texas, and author of the bestselling book Start with Story. “Consumers are inundated with so much information that they actively seek to ignore marketin...
Content Marketing Tips for Travel Tech
Daniel E. Craig | June 3, 2019
By Daniel Craig To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing. The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It's not nearly as effective as it could be. Having produced hundreds of articles, guides, webinars and presentations over the year...
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