content marketing

Content Marketing Tips for Travel Tech

Daniel E. Craig | June 3, 2019

By Daniel Craig To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing. The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It's not nearly as effective as it could be. Having produced hundreds of articles, guides, webinars and presentations over the year...

Content Marketing Tips for Travel Tech

Daniel E. Craig | June 3, 2019

By Daniel Craig To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing. The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It's not nearly as effective as it could be. Having produced hundreds of articles, guides, webinars and presentations over the y...

Arrivedo Launches Routes Feature to Allow Hotels to Give Guests a Better Customer Experience

Arrivedo | April 30, 2019

Arrivedo self-guided walking routes let hotel guests personalize their trip when exploring a destination based on the precise experiences that they're craving. Lima, Peru. May 1st - Arrivedo, a content platform that collects recommendations and things to do around hotels, announces the launch of a new Routes feature for Arrivedo Neighborhood Guides with the purpose of giving hotels the ability to provide a better guest experience as part of the hotel's website. Arrivedo aims to give hotels the ability to compete with Airbnb by providing guests with more curated experiences at one-fourth of the cost of traditional competitors. They do th...

Content Marketing Strategy in Hospitality: Choice Hotels Europe

Stuart Pallister | October 3, 2018

By Stuart Pallister In this article on the brand as publisher, we focus on Choice Hotels which has launched a travel portal to drive traffic to its booking site and collect customer data. Tess Mattisson, director of marketing for the European division of Choice Hotels International, spoke recently to EHL students about why she decided to launch the site and the benefits it has brought. When Tess Mattisson joined Choice Hotels in January 2016, the European division was languishing. With some 7,000 hotels globally, the US is the group's biggest market and that was the main focus of its marketing spend. Mattisson's goal was to put 'heads i...

The 5 Deadly Sins of Content Marketing

JLNPR Inc. | September 13, 2018

By Jennifer Nagy Are you a sinner or a saint? While we all have our good and bad days, when it comes to the BIG five sins of content marketing, I'd guess that most hospitality marketers have been very naughty this year (tsk tsk!)! (In case you need a quick overview of what content marketing is and why you HAVE TO implement a content marketing strategy for your hospitality business today (no matter whether yours is a B2B or B2C company), read my HuffPost article, "Content Marketing 101.") Now that we're all caught up, let's put your marketing tactics to the test… have you committed any of these five content marketing sins? If so,...

New Guide Outlines Strategies for Building Thought Leadership, Influence and Market Leadership

Puzzle Partner | January 25, 2018

Travel and Hospitality marketing agency Puzzle Partner shares content marketing tactics that drive trust, visibility and sales TORONTO, ON (January 25, 2018) – We have entered an age where leadership matters more than ever — thought leadership, to be exact. Building trust, credibility, awareness, and influence to increase profits is more than just a goal of most CEOs and executives. It's also the topic of a new guide from the leading travel and hospitality technology marketing agency, Puzzle Partner. The firm recently published "Thought Leader - Market Leader" developed to help brands become a sought-after source for informa...

How Hospitality Brands Can Give Prospects What They Want and When

Lure Agency | January 2, 2018

As a hospitality brand, you may have noticed that in today's digital world, it's harder than ever to catch a prospect's attention. With information so easily available to anyone searching for it, you may be wondering how you can make your content stand apart. How can you give your prospects what they want and when? Well, we've got the answer. Content personalization. The Future Of B2B Content Marketing … Personalization! Personalized content is a relatively new method of digital marketing that has proven super effective, for not only grabbing your prospect's attention but also building a stronger bond. If you've ever used Amazon ...

Get More Content, Get Customers in 2018

Alan E. Young | November 7, 2017

Why content marketing sells but isn't about selling By Alan E. Young, Puzzle Partner Ltd. If we were to ask you what the core, driving purpose and motivation of your content marketing strategy was, what would your answer be? Would it be to target a specific demographic or persona? To evoke a certain type of emotional response? Or, quite simply, would it be to sell your product or service? It actually doesn't matter, because within the digital marketing landscape that exists today, all of those answers are inherently wrong. Marketing today — and we're talking about the campaigns and strategies that really work — isn't about ...