content marketing
Generate Group Leads With Rich Destination Content
Tambourine | October 11, 2019
Content isn’t just for attracting leisure travelers. Woo meeting planners and group guests with your depth of local knowledge. Destination content isn’t just vital to attracting leisure guests to your hotel; it is also crucial for generating group sales leads, giving your sales team another effective tool at their disposal. When meeting planners book a hotel for a conference, convention or similar event, they’re not just looking for meeting spaces, a ballroom and quality accommodations for their attendees. They want to feel that the hotel they’ve selected is the epicenter of the destination where it is located, and that choosing you...
Storytelling in 2019: The Power of Content Marketing
Hospitality Upgrade | July 31, 2019
Content distribution aims to build relationships and increase loyalty By Fran Worrall, Hospitality Upgrade Editor Building a unique identity is no easy task In today’s highly competitive market. In fact, effective differentiation is one of the main challenges facing hospitality providers — hotels and vendors alike. “It’s hard to stand out from the crowd in a fast-paced and constantly changing landscape,” says Lyn Graft, founder of Storytelling for Entrepreneurs in Austin, Texas, and author of the bestselling book Start with Story. “Consumers are inundated with so much information that they actively seek to ignore marketin...
Content Marketing Tips for Travel Tech
Daniel E. Craig | June 3, 2019
By Daniel Craig To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing. The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It's not nearly as effective as it could be. Having produced hundreds of articles, guides, webinars and presentations over the year...
Content Marketing Tips for Travel Tech
Daniel E. Craig | June 3, 2019
By Daniel Craig To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing. The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It's not nearly as effective as it could be. Having produced hundreds of articles, guides, webinars and presentations over the y...
Arrivedo Launches Routes Feature to Allow Hotels to Give Guests a Better Customer Experience
Arrivedo | April 30, 2019
Arrivedo self-guided walking routes let hotel guests personalize their trip when exploring a destination based on the precise experiences that they're craving. Lima, Peru. May 1st - Arrivedo, a content platform that collects recommendations and things to do around hotels, announces the launch of a new Routes feature for Arrivedo Neighborhood Guides with the purpose of giving hotels the ability to provide a better guest experience as part of the hotel's website. Arrivedo aims to give hotels the ability to compete with Airbnb by providing guests with more curated experiences at one-fourth of the cost of traditional competitors. They do th...
Content Marketing Strategy in Hospitality: Choice Hotels Europe
Stuart Pallister | October 3, 2018
By Stuart Pallister In this article on the brand as publisher, we focus on Choice Hotels which has launched a travel portal to drive traffic to its booking site and collect customer data. Tess Mattisson, director of marketing for the European division of Choice Hotels International, spoke recently to EHL students about why she decided to launch the site and the benefits it has brought. When Tess Mattisson joined Choice Hotels in January 2016, the European division was languishing. With some 7,000 hotels globally, the US is the group's biggest market and that was the main focus of its marketing spend. Mattisson's goal was to put 'heads i...
The 5 Deadly Sins of Content Marketing
JLNPR Inc. | September 13, 2018
By Jennifer Nagy Are you a sinner or a saint? While we all have our good and bad days, when it comes to the BIG five sins of content marketing, I'd guess that most hospitality marketers have been very naughty this year (tsk tsk!)! (In case you need a quick overview of what content marketing is and why you HAVE TO implement a content marketing strategy for your hospitality business today (no matter whether yours is a B2B or B2C company), read my HuffPost article, "Content Marketing 101.") Now that we're all caught up, let's put your marketing tactics to the test… have you committed any of these five content marketing sins? If so,...
New Guide Outlines Strategies for Building Thought Leadership, Influence and Market Leadership
Puzzle Partner | January 25, 2018
Travel and Hospitality marketing agency Puzzle Partner shares content marketing tactics that drive trust, visibility and sales TORONTO, ON (January 25, 2018) – We have entered an age where leadership matters more than ever — thought leadership, to be exact. Building trust, credibility, awareness, and influence to increase profits is more than just a goal of most CEOs and executives. It's also the topic of a new guide from the leading travel and hospitality technology marketing agency, Puzzle Partner. The firm recently published "Thought Leader - Market Leader" developed to help brands become a sought-after source for informa...
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