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InnLink CRS Expands, Launches TravLynx as Parent Brand;
Celebrates 20 Years of Leading Hospitality Solutions

Expands Technology, Partnership Programs for the Hospitality Industry


HENDERSONVILLE, TN (June 27, 2012) - Announcing the launch of TravLynx at HITEC, the world's largest and most expansive hospitality technology event, taking place in Baltimore, Maryland, establishes the company as a technology leader in Central Reservation Services, delivering the most comprehensive reservations and revenue management solutions and services. With its state-of-the-art booking technology, TravLynx powers over 5,000 independent hotels, chain properties, resorts, and destinations worldwide.

Over the last two decades, InnLink CRS has emerged as a leading worldwide reservation services and representation company, providing voice and internet booking engines, GDS/IDS/OTA connectivity and account management services to thousands of customers worldwide. As the company celebrates its 20th anniversary, it continues to enhance and expand its cloud-based Microsoft.Net technology platform and has launched TravLynx - solidifying the complete travel and hospitality services company of brands.

"We like to think of TravLynx as the 'intelligence inside,' the core of the technology platform that runs all of our CRS, revenue management systems and booking engines," said Kristin Intress, President and CEO of TravLynx.

Utilizing the latest breakthroughs in computer, internet and telecommunication technologies, TravLynx provides a real-time "Cloud-Based" environment for hotels and destination marketing organizations to maximize reservation-based net revenue streams and expand management of their guest relationships.

Intress said, "TravLynx technology helps our clients to significantly increase customer revenue at a competitive price, while simplifying a complex process. We allow our customers to take care of their guests while we take care of the backend, behind-the-scenes logistics. TravLynx technology enables us to offer a wide variety of services, relationships and partnerships representative of the company's strengths and rapid responsiveness to industry trends and directions."

The original InnLink has expanded its capabilities and now focuses on additional market segments with "InnLink" remaining as a client-focused brand of TravLynx.

Richard Corso (CFO of TravLynx) and Kristin Intress
(President and CEO of TravLynx) at the TravLynx booth at HITEC.


TravLynx'
 mission is to help clients maximize property, regional, group revenues and profits using customer service centric solutions provided through its family of brands: InnLink, InnVite, and VisitUs.
  • InnLink - Offers comprehensive reservation solutions and revenue management services to maximize incremental net revenue and increase visibility for mid-tier limited service hotel chains and independent properties. With easy-to-use, intuitive management tools for all reservation needs, InnLink was created for hoteliers, by hoteliers, that may have limited resources or desire competitive support in their local market.  
  • InnVite - Offers tailored reservation solutions and custom revenue services for boutique, resorts and upscale hotels. InnVite assists in positioning its customers as a premium choice among travelers and agents. InnVite provides personalized implementation and specialized customer service to ensure each property receives detailed attention. InnVite's internet booking engine is highly customizable and includes mobile and social media functionality. 
  • VisitUs - Enables destination marketing organizations (DMOs) and convention and visitors bureaus (CVBs) to establish and enhance end-to-end relationships with visitors, activity suppliers, and hotels in their destination by providing powerful reservation portal and booking solutions. A destination can cost-effectively package, distribute and sell all of the attractions, activities and hotels in their area. The VisitUs suite of solutions supports booking of accommodations, transportation, events and attractions via a consolidated reservation and confirmation system.
"InnLink, InnVite, and the new VisitUs are all powered by TravLynx which vaults our multi-dimensional company ahead of our competitors," Intress said. "We are more than just a great CRS company, we are a technology company that is paving the way for our clients and others to operate more effectively and efficiently," she added.

As part of the company's expansion, TravLynx is expanding its Industry Partner Program - TravLynx CONNEX. This program is designed to enable the development of joint hospitality solutions that combine the TravLynx technology with partner technologies and services in support of customer needs.

TravLynx
is committed to excellence and exceptional customer support, which is paramount to every employee of the company. TravLynx' award-winning customer service comes with a 60-minute response guarantee that no other competitor offers.

Additionally, all three brands under the TravLynx banner feature a US-based Contact Center with Group Booking specialists operating 24 hours a day, seven days a week, 365 days a year - offering a Gold Service Guarantee.

"At TravLynx, we understand the value of a reservation is exceeded only by the value of the guest's experience," said Intress. "We maintain the industry's most highly trained sales agents, the most state-of-the-art systems and technologies, and the sensitivity required to manage people, services and customers in a professional, courteous and helpful manner."

"In addition to offering the most innovative technology available in the industry, our experienced team provides extensive product knowledge and dedicated account managers allowing for the personalized attention that clients deserve and depend on," Intress added.

Utilizing best-in-class computer, internet and hospitality technologies, TravLynx provides a real-time "Cloud-Based" environment for hotels and destination marketing organizations to maximize its reservation-based net revenue streams. Solutions include reservation services, customizable internet, mobile and social media booking engines, US-based Contact Center with voice services, GDS/IDS/OTA connectivity and revenue management services.

About TravLynx
Celebrating 20 years of service, TravLynx is a technology leader in Central Reservation Services, delivering the most comprehensive reservations and revenue management solutions with award-winning customer service in the hospitality and travel industry. With its state-of-the-art booking technologies, TravLynx powers over 5,000 independent hotels, chain properties, resorts and destinations worldwide. TravLynx offers a family of industry proven brands - InnLink serves mid-tier limited service properties; InnVite supports upscale, full-service hotels, boutique and resort properties; and VisitUs is the reservations and booking platform for Destination Marketing Organizations (DMOs) and Convention and Visitors Bureaus (CVBs).

To learn more about the TravLynx technology, services, and brands, visit www.TravLynx.com or contact Chip Hysler, Senior Marketing Manager, at 866-700-3201 or [email protected].


Contact:

MEDIA CONTACT:
KTCpr
Leigh-Mary Kearney / [email protected]
Josh Kahn / [email protected]
Telephone: (516) 594-4100
Press Release #100

COMPANY CONTACT:
TravLynx, LLC
Chip Hysler
Senior Marketing Manager
[email protected]
Telephone: 866-700-3201



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Innlink Announces Two-Way CRS Interface with Multi-Systems, Inc. (MSI) PMS / Jan 2002 


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