at HITEC 2006
Hendersonville, TN - June 13, 2006 - As one of the leading providers of central reservation services and technology, InnLink CRS delivers reservation management tools required to help hotel owners and managers achieve higher occupancy and revenues. InnLink provides voice, electronic, internet and marketing services to over 1000 independent and corporate owned, managed, or franchised hotels, resorts, inns, condominiums and extended-stay properties. Located in a suburb of Nashville, Tennessee, InnLink has experienced steady growth over the past 15 years by building a reputation based on innovative technology backed by exceptional and responsive customer service. For years InnLink has worked closely with PMS vendors developing a variety of interfaces that result in real-time bookings and tighter rate and inventory controls. As one of the first companies to introduce channel distribution management, InnLink will soon unveil an enhanced version of this tool that will provide increased flexibility among both horizontal and vertical distribution channels. At next week’s HITEC conference (June 20/22) in Minneapolis, the company will showcase new customer applications, features, and enhancements to its menu of reservation products and services for the hospitality industry.
Centralized data and information controls through RESmatrix
RESmatrix, InnLink’s unique user-friendly, graphical customer data management tool, has just gotten friendlier! As the data ‘command center’ for all hotel data and distribution controls, RESmatrix encompasses a wide variety of access for the hotelier through single screen change tools. Unlike the “drill down” approach to data changes employed by other vendors, InnLink’s single screen tools are faster and simpler to use. New or enhanced RESmatrix tools include:
revASSIST Competitive Rate Shopping, embedded within RESmatrix, permits the hotelier to view and act upon lowest-available, GDS and Internet displayed rates of up to 7 competitive hotels immediately within its own rate management area of RESmatrix without leaving the application. This optional tool shows side-by-side comparisons and enables hotels to compete online more effectively, view competitive historical rate changes, analyze trends, and win the business by adjusting rates appropriately.vLINK – New Voice Services
Boasting some of the highest conversion rates among hotel call centers, InnLink’s Call Operations Teams (COT) are housed within the company’s secure, Nashville-based, Contact Center operation. Integrating staff with task, Reservation Sales Agents (RSA) receive no less than 80 hours of education and training before answering their first call. Increasing ADR, closing the sale, and a drive to excel are the goals of every RSA. In addition, new vLINK services include:
callASSIST – Periodic forwarding of locally-received reservation calls from a property to InnLink’s Contact Center, freeing Front Desk staff to handle their guests and InnLink to answer the calls.iLINK Booking Engine – New features offer greater control and revenue opportunities.
InnLink continues to expand its iLINK booking engine to meet the needs of an evolving lodging industry.
Alternate Property Display – Enables corporate and franchised hotels to display alternate property room availability for properties within their systems when no availability exists at the initially chosen property.eLINK electronic reservation services maximize property salability
InnLink’s eLINK electronic reservation services include distribution to both GDS and Internet travel portals. Working for the customer, InnLink strives diligently to open the door to greater revenue opportunities for its customer base. Recently, InnLink spearheaded an effort among travel portals to expand property search results by increasing the radius of search proximity from “city center.” This effort provided increased property results and reservations both for InnLink’s customers and participating portals.
Package Handling Solutions – New!
New Package Handling Solutions permit hotel control of package ingredients and images, room type assignment/restriction, rates, effective dates, and much more. Made available to guests through all of InnLink’s reservation channels (voice and electronic) and managed by the hotel through RESmatrix, InnLink’s graphical data and information tool, Package Handling Solutions enables guests to book high revenue packages and promotions such as “Weekend Get-Away” or “Honeymoon/Wedding” packages.
“At InnLink, we take pride in our commitment to the research and development of new products, services, and partnerships that enable our clients to better manage the marketing of their property,” states InnLink’s president Mike Young. “By investing in technology InnLink offers the most flexible and relevant combination of reservation service programs in the lodging industry, and by servicing the customer well, we retain our customers”.
InnLink staff will be on-hand
to demonstrate these new
About InnLink, LLC:
InnLink maximizes channel-managed, reservation revenue streams for over 1000 hotels, resorts, inns, condominiums and extended-stay properties. InnLink is dedicated to excellent and superior customer service and to revenue growth for its hotel customers. Established in 1991, InnLink is a wholly owned subsidiary of ShoLodge, Inc. of Hendersonville, Tennessee. To learn more about InnLink’s products and services visit www.innlink.com or contact Mary Skinner, Director of Marketing at 615-264-8087 or email@example.com.
Director of Marketing InnLink, LLC
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