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July 23, 2008 - STR will provide InnLink customers who submit consumed data with a STAR Report. The STAR Report compares a hotel’s occupancy, ADR and revPAR numbers against aggregate figures from the local market and a competitive set of the hotel’s choosing. The complementary Lodging Survey is also made available to all InnLink hotels. STAR Reports provide a hotel with the competitive intelligence to make the right marketplace decisions. Dennis Cummings, Director of Revenue Management, Settle Inn, GuestHouse Int'l and Shoney's Inn explains, “We use STR Reports daily in the Revenue Management department to determine where our properties are in the marketplace and what adjustments they need to make. Our goal is to raise the STR Indexes to ensure we get more than our fair share of the business.” InnLink has an extensive base of properties across the US that do not report data for STR. InnLink will assist STR with gathering additional independent and chain property reporting from their customers. InnLink Central Reservation Service and STR, both
leaders in their respective areas of the hospitality industry, are also
neighbors located just blocks from each other in Hendersonville, TN.
Founded in 1991, InnLink specializes in the processing
of reservations for hotels and hotel companies using vLINK: comprehensive
private-label voice reservations; eLINK: electronic connectivity for GDS
and OTA reservations; iLINK: an integrated private label Booking Engine;
gLINK: Group Reservation Services, ONtarget Revenue Consulting: Revenue
Management Consulting and Marketing Programs and RESmatrix: Customer Tools
for Data, Rate and Inventory Management. InnLink maximizes channel-managed,
reservation revenue streams for over 1200 hotels, resorts, inns, condominiums
and extended-stay properties. To learn more about InnLink’s products and
services visit www.innlink.com
or contact Pam Walrond, Director, Marketing at 615-264-8087 or pam.walrond@innlink.com.
About STR & STR Global:
To learn more about STR products and services visit www.smithtravelresearch.com or contact Lindsay Culbreath at 615-824-8664 x317 or Lindsay@smithtravelresearch.com. |
For
more than 20 years, STR has been the recognized leader for lodging industry
benchmarking and research. STR and STR Global offer monthly, weekly, and
daily STAR benchmarking reports to more than 36,000 hotel clients, representing
nearly 5 million rooms worldwide. With the formation of STR Global,
these companies will be the world’s foremost sources of historical lodging
performance trends and will offer the definitive global hotel database
and development pipeline. STR is headquartered in Hendersonville, Tenn.,
and STR Global is based in London, with a satellite office in Singapore.
For more information, visit