Hotel Online
News for the Hospitality Executive


 
STR Provides InnLink Central Reservation Service
Customers with STAR Report

July 23, 2008 - STR will provide InnLink customers who submit consumed data with a STAR Report. The STAR Report compares a hotel’s occupancy, ADR and revPAR numbers against aggregate figures from the local market and a competitive set of the hotel’s choosing. The complementary Lodging Survey is also made available to all InnLink hotels.

STAR Reports provide a hotel with the competitive intelligence to make the right marketplace decisions.  Dennis Cummings, Director of Revenue Management, Settle Inn, GuestHouse Int'l and Shoney's Inn explains, “We use STR Reports daily in the Revenue Management department to determine where our properties are in the marketplace and what adjustments they need to make.  Our goal is to raise the STR Indexes to ensure we get more than our fair share of the business.”  

InnLink has an extensive base of properties across the US that do not report data for STR. InnLink will assist STR with gathering additional independent and chain property reporting from their customers. 

InnLink Central Reservation Service and STR, both leaders in their respective areas of the hospitality industry, are also neighbors located just blocks from each other in Hendersonville, TN.
 

About InnLink Central Reservation Services: 

Founded in 1991, InnLink specializes in the processing of reservations for hotels and hotel companies using vLINK: comprehensive private-label voice reservations; eLINK: electronic connectivity for GDS and OTA reservations; iLINK: an integrated private label Booking Engine; gLINK: Group Reservation Services, ONtarget Revenue Consulting: Revenue Management Consulting and Marketing Programs and RESmatrix: Customer Tools for Data, Rate and Inventory Management. InnLink maximizes channel-managed, reservation revenue streams for over 1200 hotels, resorts, inns, condominiums and extended-stay properties. To learn more about InnLink’s products and services visit www.innlink.com  or contact Pam Walrond, Director, Marketing at 615-264-8087 or pam.walrond@innlink.com.
 

About STR & STR Global: 

For more than 20 years, STR has been the recognized leader for lodging industry benchmarking and research. STR and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide.  With the formation of STR Global, these companies will be the world’s foremost sources of historical lodging performance trends and will offer the definitive global hotel database and development pipeline. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London, with a satellite office in Singapore. For more information, visit www.smithtravelresearch.com or www.strglobal.com

To learn more about STR products and services visit www.smithtravelresearch.com  or contact Lindsay Culbreath at 615-824-8664 x317 or Lindsay@smithtravelresearch.com.

Contact:

Pam Walrond
Director of Marketing 
InnLink, LLC
PH: 615-264-8087
 pam.walrond@innlink.com

.


Also See Vista Inns Commitment to PCI Compliance supported by InnLink and Innformation Systems / July 2008
InnLink announces gLINK, enhanced Group Reservation Service / June 2008
InnLink and SoftHotel Establish Strategic Relationship to Bring Value to Economy and Mid-tier Hotels / June 2008
AAHOA selects InnLink as Preferred Partner to Provide Members with Central Reservation Services / April 2008
InnLink Enhances Customer Connectivity / February 2008
InnLink’s Call Center Drives Hotels’ Bottom Line Results / February 2008
InnLink Clients Experience Substantial Increases in 2007 / January 2008
VISTA® Chooses InnLink, LLC for complete reservation services strengthening VISTA® Operations Support / November 2007
Settle Inn & Suites Switches to InnLink Central Reservation Services / October 2007
InnLink Presents New Services at HITEC 2007; Introducing Expedia QuickConnect™, Sabre Hotel UpSell™ and Travel Agent Commission Settlement Interfaces / June 2007
InnLink and InnQuest Introduce Enhanced Interface / May 2007
InnLink Announces New Ownership/ March 2007
InnLink Clients Experience Record-Setting Increases in 2006 / January 2007
AmericInn International, LLC Awards Contract to InnLink for Central Reservation Services / November 2006
Key West Inns Renews Partnership with InnLink Central Reservation Services / October 2006
From Bali to Bar Harbor Independent Properties are Turning to InnLink / September 2006
InnLink set to showcase new features at HITEC 2006 / June 2006
InnLink CRS and REMco Software Forge Alliance / June 2006
InnLink Names Hertz Vendor of Choice For Car Rental Services / December 2005
Select Inns’ Reservations Increase through InnLink / August 2005
InnLink and The Rubicon Group Create Strategic Alliance for Revenue Management and Enhanced Inventory and Distribution Controls / June 2005
Value Place Goes Live with InnLink’s Reservation Services / January 2005
InnLink chosen by Savannah Suites for Reservation Services / January 2005
InnLink Chosen by Select Franchising, Inc. for Reservation Services / December 2004
Lees Inns chooses InnLink for Private Label Voice, Seamless GDS, Internet, and Booking Engine Services / November 2003
Safar Hotels, Inc. Selects InnLink to Provide Complete Reservation Services for New Hotel Brand and Membership Organization / November 2003
Moonstone Hotels Increases Reservations Through InnLink / August 2003
The AmericInn® Lodging System Completes Chainwide Conversion to New Central Reservation System / July 2003
InnLink Acquires YOUPriceit.com; Enters Online Web and Retail Travel Businesses / May 2003
InnLink and USinns.com Launch GDS and Online Internet Reservation Services to the Bed and Breakfast Industry / April 2003
AmericInn Signs InnLink for Central Reservation System Management; Chainwide Conversion Scheduled for June 2003 / March 2003
InnLink Signs Suburban Franchise Systems’ 61 Hotels for Private Label Voice, Seamless GDS, Internet, and Booking Engine Services / Dec 2002
InnLink Creates a “Perfect Union” with GuestHouse International Franchise Systems / Aug 2002
InnLink Hires Sharryn Harewood as Director of Marketing Solutions / Aug 2002
InnLink Acquires USinns.com – Internet-based Search Engine and Travel Web Site with over 25,000 Bed and Breakfast Listings / June 2002
Hospitality International's Alliance with InnLink Results in Reservations' Increase of Over 100% / May 2002 
InnLink Positions for Growth - Launches New Web Site, Increases Staff and Enhances Services / Feb 2002 
Innlink Activates Hospitality Intl's 5 Brands and 252 Properties for Voice, GDS, and Internet Reservation Services / Jan 2002 
Innlink Announces Two-Way CRS Interface with Multi-Systems, Inc. (MSI) PMS / Jan 2002 

.

.


To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Ideas&Trends

Please contact Hotel.Onlinewith your comments and suggestions.