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InnLink Signs Suburban Franchise Systems’ 61 Hotels
for Private Label Voice, Seamless GDS, Internet,
and Booking Engine Services

Hendersonville, TN – December 05, 2002 - InnLink, a company specializing in a variety of hotel reservation representation services and marketing programs for chains, franchise hotel companies, and independent hotels announces the signing and service activation of 61 Suburban Extended Stay Hotels of Suburban Franchise Systems, Inc. (Atlanta, GA) (www.suburbanhotels.com). 

The contract provides Suburban’s unique extended-stay hotel properties with InnLink’s private label Voice Reservation and Booking Engine services, seamless GDS, and travel website connectivity.

“The 19 franchisees who own this company have the power to make changes, and that is a departure from traditional franchise hotel chains,” says Kevin Lewis, President of Suburban Franchise Systems, Inc.  Kevin continues, “Moving all of our reservation services to InnLink made sense.  Their reputation for customer service is very strong and fits the standards that our owners have set for the company and blends well with the growth that we expect.  InnLink’s call center operation is very impressive and professional.  Our guests will receive an increased level of service and we expect increased reservations productivity through our association with InnLink.  All in all, it’s a win-win!”

According to Carolyn Carter, Vice President of Franchise Support for Suburban, “The cutover of services to InnLink from our previous provider went very well.  InnLink’s attention to detail and their support of our business model won me over.  InnLink’s telemarketing and marketing support operation has already generated leads for our franchise development group, and I look forward to a tighter bond with the company for other projects.”

Mike Young, InnLink’s President, says, “Suburban represents the core of what we do best – facilitating complete reservation services for mid-market hotel companies.  The ramp-up and transition went very smoothly and was accomplished with Suburban’s commitment and dedication, along with the diligence of InnLink’s team. We’re looking forward to many years of success with Suburban Franchise Systems.”

About InnLink, LLC:
Founded in 1991, InnLink (www.innlink.com) specializes in the processing of reservations for hotels and hotel companies including comprehensive private-label voice reservations, seamless GDS connectivity, and a variety of Internet products including a private label Branded Booking Engine.  Blending the latest technologies and incorporating key third party services, InnLink provides a real-time environment for hotel management to maximize channel-managed, reservation revenue streams.  Central to InnLink’s service is a dedication to excellence and to superior customer service and support.  InnLink is a wholly owned subsidiary of ShoLodge, Inc. (NASDAQ:  LODG) of Hendersonville, Tennessee. For more information, contact Mike Otten at 770.431.6828 or info@innlink.com.

About Suburban Franchise Systems, Inc.
Based in Atlanta, Georgia, Suburban Franchise Systems, Inc. is the pioneer of the economy extended stay lodging industry. They are the only company that offers the opportunity to franchise into a segment that consistently outperforms U.S. hotel averages - and even other alternatives in the extended stay market. 

Suburban Extended Stay Hotels are designed to accommodate guests who are traveling for periods of a week or more. Each guest room is equipped with a complete kitchen, cable television with premium movie channels, CNN and ESPN, voice mail and data ports, and on-site laundry. 

By offering guests the essentials of home at affordable prices, Suburban creates a better value - keeping occupancy rates high and operating costs low. 

Suburban is entirely franchisee owned and operated. Which means their commitment isn't to shareholders, but rather to ensuring the success of each and every location. For more information, contact Chris Kornmayer at (678) 742-3300 or ckornmayer@suburbanhotels.com

 

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Contact:


InnLink, L.L.C.
Mike Otten
Director- Sales/Marketing
PH:  770.431.6828
eFX:  801.409.8939
mike.otten@innlink.com

Also See InnLink Creates a “Perfect Union” with GuestHouse International Franchise Systems / Aug 2002
InnLink Hires Sharryn Harewood as Director of Marketing Solutions / Aug 2002
InnLink Acquires USinns.com – Internet-based Search Engine and Travel Web Site with over 25,000 Bed and Breakfast Listings / June 2002
Hospitality International's Alliance with InnLink Results in Reservations' Increase of Over 100% / May 2002 
InnLink Positions for Growth - Launches New Web Site, Increases Staff and Enhances Services / Feb 2002 
Innlink Activates Hospitality Intl's 5 Brands and 252 Properties for Voice, GDS, and Internet Reservation Services / Jan 2002 
Innlink Announces Two-Way CRS Interface with Multi-Systems, Inc. (MSI) PMS / Jan 2002 


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