Hotel Online  Special Report


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InnLink Clients Experience Record-Setting
Increases in 2006 
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Hendersonville, TN - January 9, 2007 - InnLink, LLC, a leading provider of central reservation services and technology is pleased to announce record-setting revenue increases to their clients in 2006. Representing over 1000 hotels, resorts, inns, condominiums and extended-stay properties worldwide, InnLink has assisted these properties in achieving dramatic increases in both reservations and revenue over the past year by providing a wide variety of electronic reservation representation.

Customers using iLINK, InnLink’s branded booking engine, experienced a 67% increase in revenue year-to-date over last year. The company added several enhancements to  iLINK such as user defineable color schemes, package handling solutions, report upgrades, and channel distribution enhancements.  In addition, the ability to enhance the graphical look of special packages and promotions on the booking engine has increased length of stay bookings for clients using this feature.

A true pioneer in electronic distribution for the hospitality industry, InnLink has provided hotels with the ability to book reservations through the Global Distribution System since 1991. InnLink’s eLINK electronic reservation services includes distribution to both GDS and Internet travel portals and netted customers increased revenue of over 10%. This year InnLink spearheaded an effort among travel portals to expand property search results by increasing the radius of search proximity from “city center” in order to increase property representation in destination resort and other locations.  This effort provided increased bookings both for InnLink’s customers and participating portals. The Average Daily Rate (ADR) generated through InnLink’s reservation distribution channels showed a healthy increase of 7% over 2005 figures. 

Room nights booked through InnLink’s vLINK call center operation increased 27% in 2006.  The InnLink Contact Center continues to have one of the highest voice conversion rates in the hospitality industry.  Expanded services include callAssist, a service that provides forwarding of locally-received calls from the property to InnLink’s Contact Center.  This allows front desk staff to handle their guests while InnLink answers the call and takes the reservation. This has resulted in increased bookings, higher rates, and more professional reservation services.
 
In 2006, InnLink increased its customer base with the addition of three hotel chains and nearly 225 independent properties. Equally important, the company has been awarded long-term contracts with four existing chain accounts and multiple independent clients.

“InnLink has committed development dollars and resources to the expansion of marketing programs, communication tools and revenue management initiatives to assist our clients in each of these areas,” states Michael Young, InnLink President. “While higher occupancy rates and increased revenue projections are the benchmarks used to measure success,  InnLink works diligently to deliver that hand-in-hand with exceptional customer service.  We strongly believe that excellent customer service is the foundation of a long term business relationship and that it is what sets us apart from our competition.”     
      
About InnLink, LLC: 
Founded in 1991, InnLink specializes in the processing of reservations for hotels and hotel companies using vLINK: comprehensive private-label voice reservations; eLINK: Internet, GDS and Channel Distribution; iLINK: a private label Booking Engine, ONtarget: Marketing and Promotional Programs and RESmatrix: Customer Tools for Data, Rate and Inventory Management. InnLink maximizes channel-managed, reservation revenue streams for over 1000 hotels, resorts, inns, condominiums and extended-stay properties. To learn more about InnLink’s products and services visit www.innlink.com  or contact Mary Skinner, Director of Marketing at 615-264-8087 or mary.skinner@innlink.com.

Contact:


Mary Skinner
Director of Marketing InnLink, LLC
PH: 615-264-8087
mary.skinner@innlink.com


Also See AmericInn International, LLC Awards Contract to InnLink for Central Reservation Services / November 2006
Key West Inns Renews Partnership with InnLink Central Reservation Services / October 2006
From Bali to Bar Harbor Independent Properties are Turning to InnLink / September 2006
InnLink set to showcase new features at HITEC 2006 / June 2006
InnLink CRS and REMco Software Forge Alliance / June 2006
InnLink Names Hertz Vendor of Choice For Car Rental Services / December 2005
Select Inns’ Reservations Increase through InnLink / August 2005
InnLink and The Rubicon Group Create Strategic Alliance for Revenue Management and Enhanced Inventory and Distribution Controls / June 2005
Value Place Goes Live with InnLink’s Reservation Services / January 2005
InnLink chosen by Savannah Suites for Reservation Services / January 2005
InnLink Chosen by Select Franchising, Inc. for Reservation Services / December 2004
Lees Inns chooses InnLink for Private Label Voice, Seamless GDS, Internet, and Booking Engine Services / November 2003
Safar Hotels, Inc. Selects InnLink to Provide Complete Reservation Services for New Hotel Brand and Membership Organization / November 2003
Moonstone Hotels Increases Reservations Through InnLink / August 2003
The AmericInn® Lodging System Completes Chainwide Conversion to New Central Reservation System / July 2003
InnLink Acquires YOUPriceit.com; Enters Online Web and Retail Travel Businesses / May 2003
InnLink and USinns.com Launch GDS and Online Internet Reservation Services to the Bed and Breakfast Industry / April 2003
AmericInn Signs InnLink for Central Reservation System Management; Chainwide Conversion Scheduled for June 2003 / March 2003
InnLink Signs Suburban Franchise Systems’ 61 Hotels for Private Label Voice, Seamless GDS, Internet, and Booking Engine Services / Dec 2002
InnLink Creates a “Perfect Union” with GuestHouse International Franchise Systems / Aug 2002
InnLink Hires Sharryn Harewood as Director of Marketing Solutions / Aug 2002
InnLink Acquires USinns.com – Internet-based Search Engine and Travel Web Site with over 25,000 Bed and Breakfast Listings / June 2002
Hospitality International's Alliance with InnLink Results in Reservations' Increase of Over 100% / May 2002 
InnLink Positions for Growth - Launches New Web Site, Increases Staff and Enhances Services / Feb 2002 
Innlink Activates Hospitality Intl's 5 Brands and 252 Properties for Voice, GDS, and Internet Reservation Services / Jan 2002 
Innlink Announces Two-Way CRS Interface with Multi-Systems, Inc. (MSI) PMS / Jan 2002 


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