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Increases in 2006 |
Hendersonville,
TN - January 9, 2007 - InnLink, LLC, a leading provider of central reservation
services and technology is pleased to announce record-setting revenue increases
to their clients in 2006. Representing over 1000 hotels, resorts, inns,
condominiums and extended-stay properties worldwide, InnLink has assisted
these properties in achieving dramatic increases in both reservations and
revenue over the past year by providing a wide variety of electronic reservation
representation.
Customers using iLINK, InnLink�s branded booking engine, experienced a 67% increase in revenue year-to-date over last year. The company added several enhancements to iLINK such as user defineable color schemes, package handling solutions, report upgrades, and channel distribution enhancements. In addition, the ability to enhance the graphical look of special packages and promotions on the booking engine has increased length of stay bookings for clients using this feature. A true pioneer in electronic distribution for the hospitality industry, InnLink has provided hotels with the ability to book reservations through the Global Distribution System since 1991. InnLink�s eLINK electronic reservation services includes distribution to both GDS and Internet travel portals and netted customers increased revenue of over 10%. This year InnLink spearheaded an effort among travel portals to expand property search results by increasing the radius of search proximity from �city center� in order to increase property representation in destination resort and other locations. This effort provided increased bookings both for InnLink�s customers and participating portals. The Average Daily Rate (ADR) generated through InnLink�s reservation distribution channels showed a healthy increase of 7% over 2005 figures. Room nights booked through InnLink�s vLINK call center operation increased
27% in 2006. The InnLink Contact Center continues to have one of
the highest voice conversion rates in the hospitality industry. Expanded
services include callAssist, a service that provides forwarding of locally-received
calls from the property to InnLink�s Contact Center. This allows
front desk staff to handle their guests while InnLink answers the call
and takes the reservation. This has resulted in increased bookings, higher
rates, and more professional reservation services.
�InnLink has committed development dollars and resources to the expansion
of marketing programs, communication tools and revenue management initiatives
to assist our clients in each of these areas,� states Michael Young, InnLink
President. �While higher occupancy rates and increased revenue projections
are the benchmarks used to measure success, InnLink works diligently
to deliver that hand-in-hand with exceptional customer service. We
strongly believe that excellent customer service is the foundation of a
long term business relationship and that it is what sets us apart from
our competition.�
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Contact:
Mary Skinner Director of Marketing InnLink, LLC PH: 615-264-8087 [email protected] |