Hotel Online  Special Report

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InnLink Acquires YOUPriceit.com; Enters Online
Web and Retail Travel Businesses

Hendersonville, TN – May 5, 2003 -  InnLink LLC, the industry’s leading provider of reservation representation services to the lodging industry announces its acquisition of YOUPriceit.com, a retail and online travel agency based in Nashville, TN.

The acquisition signals InnLink’s move into the online travel website market and reflects both InnLink’s intention to grow the enterprise on both regional and national levels along with an integration of YOUPriceit’s retail, “brick and mortar” operation.  The retail operation has been named YOUPriceit Travel, and has relocated to InnLink’s corporate facility in Hendersonville, TN, a Nashville suburb.

Susanne Flynn, former owner of HIT Travel and YOUPriceit.com, was named Manager of InnLink’s Travel Operations Group. Susanne is responsible for both the online and retail operations, and has been charged with expanding the businesses and integrating their services appropriately among InnLink’s reservation services’ customer base of nearly 1000 hotels. According to Ms. Flynn, “InnLink and YOUPriceit are a natural and vibrant combination.  Providing InnLink’s growing customer base with additional online revenue opportunities, consortia programs, and expanded services is key to InnLink’s business plan. At the same time, the retail operation will continue its focus and serve the business and leisure segments.”  Mike Young, InnLink’s president, says, “Susanne’s vast knowledge of the travel industry and existing account base are pluses for InnLink.  InnLink will expand YOUPriceits’ businesses through enhanced development of the website, increased marketing, and innovative and unique travel promotions.”

YOUPriceit.com is an online travel website that incorporates the best of both worlds for online travel booking.  The current airline-bidding model is powered by proprietary search software, and is backed up by experienced travel professionals who help clients work within their travel budgets.  Live customer service is offered on the site so clients can chat with an agent to get suggestions to accommodate their bid.  Currently in development are multiple bidding platforms and a travel search engine which will search 25+ travel web sites, as well as contract fares, and provide consumers with all options in one place.  Per Flynn “YOUPriceit.com services the consumer and provides one-stop shopping for airfare and eventually other services.  Why spend 2 hours researching several sites when you can do it in one place?  YOUPriceit.com will provide “one stop shopping” for quick online booking.”  

YOUPriceit Travel is a retail travel agency operation that targets both leisure and commercial business travelers who require a more traditional approach.  YOUPriceit Travel delivers exceptional support to its clients and will launch an innovative corporate accounts program that will result in cost monitoring and savings to small to medium corporate travel accounts.  

About InnLink, LLC: 

Founded in 1991, InnLink (www.innlink.com) specializes in the processing of reservations for hotels and hotel companies including comprehensive private-label voice reservations, seamless GDS connectivity, and a variety of Internet products including a private label Branded Booking Engine.  Using the latest technologies and incorporation of key third party services, InnLink provides a real-time environment for hotels to maximize distribution channels and reservation revenue streams.  Central to InnLink’s service is a dedication to excellence and to superior customer service and support.  A wholly owned subsidiary of ShoLodge, Inc. (NASDAQ:  LODG) of Hendersonville, Tennessee, InnLink has more than a decade of experience in providing reservation services to hotel chains, independent hotels, inns, and resorts.  In addition to YOUPriceit.com and YOUPriceit Travel subsidiary organizations, InnLink’s bed and breakfast subsidiary, USinns.com, provides online directory and reservation services to over 1000 B&Bs across the country.

For more information, contact Mike Otten at 770.431.6828 or info@innlink.com.

 

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Contact:



InnLink, L.L.C. 
Mike Otten 
Director- Sales/Marketing 
PH:  770.431.6828 
FX:  801.409.8939
mike.otten@innlink.com

Also See InnLink and USinns.com Launch GDS and Online Internet Reservation Services to the Bed and Breakfast Industry / April 2003
AmericInn Signs InnLink for Central Reservation System Management; Chainwide Conversion Scheduled for June 2003 / March 2003
InnLink Signs Suburban Franchise Systems’ 61 Hotels for Private Label Voice, Seamless GDS, Internet, and Booking Engine Services / Dec 2002
InnLink Creates a “Perfect Union” with GuestHouse International Franchise Systems / Aug 2002
InnLink Hires Sharryn Harewood as Director of Marketing Solutions / Aug 2002
InnLink Acquires USinns.com – Internet-based Search Engine and Travel Web Site with over 25,000 Bed and Breakfast Listings / June 2002
Hospitality International's Alliance with InnLink Results in Reservations' Increase of Over 100% / May 2002 
InnLink Positions for Growth - Launches New Web Site, Increases Staff and Enhances Services / Feb 2002 
Innlink Activates Hospitality Intl's 5 Brands and 252 Properties for Voice, GDS, and Internet Reservation Services / Jan 2002 
Innlink Announces Two-Way CRS Interface with Multi-Systems, Inc. (MSI) PMS / Jan 2002 


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