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EasyRMS Continues Expansion in Australasia and Europe with the Signing of 50 Properties in the Toga Hospitality Group

This new contract sees EzRMS™ installed in four distinctive brands, ranging from value hotels to award-winning apartment hotels, in a three-phase project spanning three countries



Sydney – 22nd June, 2011
: Easy (Ez) Revenue Management Solutions Ltd (EasyRMS), the leading provider of SaaS Revenue & Yield Management software and services to the global hospitality industry,  announces a substantial new account with Toga Hospitality - part of Toga Group - which operates four different hotel brands across Australia, New Zealand and Europe. In a new agreement, EzRMS™ is being installed in a total of fifty Toga Hospitality properties throughout these regions.

The agreement not only sees EasyRMS expanding further in these territories, but also into different sectors, including the value hotel, apartment hotel and boutique hotel markets. The Toga Hospitality brands comprise: 

Medina Apartment Hotels, known and loved for their commitment to space, style and welcoming hotel service and found in exceptional city locations across Australia, Medina offers spacious one, two and three-bedroom apartments as well as studio rooms.  Designed with the modern traveller in mind, Medina apartments are complete with separate bedroom and living areas along with fully equipped kitchens and laundries that combine all the comforts of home with contemporary style.

Adina Apartment Hotels, situated in Berlin, Frankfurt, Hamburg, Budapest, Copenhagen and Sydney, Adina Apartment Hotels offer chic accommodation designed for travellers to work, entertain or simply relax. Adina Apartment Hotels offer a selection of one and two-bedroom apartments and studio rooms, and boast premier lifestyle facilities including restaurants, gyms, pools, saunas and spas.

Vibe Hotels are a refreshing alternative to traditional hotels.  Vibe Hotels are part of their local neighbourhood, giving travellers the chance to absorb the essence of the destination while providing stylish guest rooms, delicious food and a vibrant mood. There are seven Vibe Hotels located across Sydney, Melbourne, the Gold Coast and Darwin.

Travelodge Hotels are the ideal accommodation choice for smart travellers looking for a consistently comfortable hotel room with caring, friendly service.  Travelodge Hotels are located in major city centres across Australia and New Zealand, close to major attractions and offering great value.

The sales process was led by McLaren International, EasyRMS Distributor in Australasia, and the project, scheduled to be completed by January 2012, will be divided into three phases with John Wilson, Senior Revenue Manager, leading the installation and training across the portfolio. Phase 1 of this undertaking will be completed in October of this year.
 
Matthew White, Managing Director of McLaren International, says he is delighted that Toga Hospitality has selected EzRMS™ and McLaren. “This is a great win for the team and for EasyRMS,” he comments.  “The sales process was extremely competitive and we were pleased that at the completion of an extremely thorough evaluation of the available systems, Toga felt that EzRMS™ was best able to meet the requirements for their diverse, dynamic and rapidly expanding property portfolio. We look forward to working closely with the Toga team.” 
 
Shaizeen Contractor, Director of Revenue & Distribution for Toga Hospitality, comments: “We are delighted to have established a partnership with EasyRMS. Finding the right revenue management solution to suit our wide variety of brands and centralised systems was critical.  EasyRMS has been flexible and accommodating throughout this process and has also delivered a solid training component, making it simple to integrate into our business. We look forward to working closely with EasyRMS.”
 
At all 50 properties, the installation will include an extraction interface to the Protel PMS system, with an upload interface possibly being put in place once the properties are comfortable with the system recommendations and revised business practices.
 
About Toga Hospitality:
Toga Hospitality is one of Australia's leading accommodation providers that currently operates a range of strategically located apartment hotels and hotels in Australia, New Zealand and Europe.  Employing more than 1,800 people, the Toga Hospitality portfolio of brands focuses on consistently comfortable guest rooms in great locations, with more properties soon to open in all the regions it operates.

About EasyRMS:
Founded in July 1999, EasyRMS is a global leader and provider of SaaS revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.

About McLaren Technologies Asia Pacific Pte Ltd:
McLaren Technologies, based in Singapore and Sydney, delivers a range of ‘best of breed’ SaaS technology solutions and services to hospitality and related industries across the Asia Pacific Region. McLaren International's customers span the world’s leading hotel companies including IHG (InterContinental Hotels Group), Hilton Worldwide, Accor Hospitality, The Peninsula Hotels, Mandarin Oriental Hotel Group, Starwood Hotels and Resorts, Banyan Tree Hotels and Resorts, Langham Hotels, Hyatt Hotels and Resorts, MGM and Pan Pacific Hotels and Resorts. For more information about McLaren, please contact sales@mclarenint.com or visit the website http://www.mclarenint.com.

Media Contacts:

Easy (Ez) Revenue Management Solutions
Rachelle Claret
Marketing Department
rclaret@EasyRMS.com
T: +44 (0) 20 7495 0773
www.EasyRMS.com

Toga Hospitality
Lisa Phillips
Director of Brands & Communication
lphillips@toga.com.au  
T: +61 424 145 640
www.togahotels.com.au

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