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Viceroy Hotel Group Segments Portfolio Into Three Tiers: The Icon Collection, Lifestyle Series and Urban Retreat Collection

Viceroy Hotel Group | March 27, 2017

LOS ANGELES (March 27, 2017) - Viceroy Hotel Group (VHG) today announced the segmentation of its portfolio into three tiers: The Viceroy Icon Collection, The Viceroy Lifestyle Series and Urban Retreat Collection. This new structure is a natural evolution for the modern luxury hotel brand. As it continues to create unique and diverse experiences, the tier structure will help guests find what they are looking for more easily. "We celebrate the differences in our portfolio and know that our guests love diversity, authenticity and personality," said Kelly Kang, AVP of Brand Management at VHG. "The introduction of our new brand architec...

Viceroy Hotel Group and Gnvgroup to Launch Viceroy Buenos Aires in the Madero Harbour Community

Viceroy Hotel Group | August 31, 2016

LOS ANGELES, CA (August 31, 2016) – The vibe has been set in motion... Viceroy Hotel Group (VHG) today proudly unveiled initial plans for Viceroy Buenos Aires, expected to open in 2019. Viceroy Hotel Group has been selected by Gnvgroup to brand and manage the first and only hotel planned for Madero Harbour, the largest and most exclusive mixed-use development in Buenos Aires. Viceroy Buenos Aires' 125 hotel rooms and 30 residences will be designed by the esteemed architect Carlos Ott and will anchor the upscale urban planned community, poised to be the most highly sought-after place to work, play and be entertained in the Puerto M...

Viceroy Hotel Group Officially Rebrands Former L’Ermitage Beverly Hills Under Viceroy Flag

Viceroy Hotel Group | March 31, 2016

BEVERLY HILLS, CA (March 31, 2016) – Viceroy Hotel Group (VHG) today announced the arrival of Viceroy L'Ermitage Beverly Hills. After a ten-month transformation, the city's icon of sophistication has been reinvented with unabashed individuality and substance. Award-winning interior design team Smith/Firestone Associates (SFA Design) was hand-selected by VHG to transform the former L'Ermitage Beverly Hills into a proud Viceroy, unveiling 116 meticulously redesigned suites, a fully reimagined arrival experience, revitalized meeting spaces, and the addition of adjacent contemporary French bistro, Avec Nous. "We are thrilled to bring ...

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