triptease
Triptease Launches Retargeting for Hotels
Triptease | October 22, 2019
LONDON - October 22nd - Triptease has a history of delivering personalized messaging on hotel websites. From today, they also deliver personalization in banner ads across the rest of the web. Introducing: Retargeting. Retargeting is the latest addition to Triptease's market-leading direct booking software platform for hotels. Triptease Retargeting significantly increases the return on investment (ROI) of a hotel’s online marketing strategy by intelligently serving personalized, price-led ads to potential guests after they leave a hotel’s website. “We’re driving a return on investment almost double the industry average by t...
Fuel’s Stuart Butler Selected to Participate as Expert Panelist at Triptease Direct Booking Summit Miami
Fuel | October 8, 2019
Fuel COO to weigh in on budget considerations during discussion on how hoteliers can optimize their return on investment in direct booking strategies Myrtle Beach, SC - October 8, 2019 – Fuel, the premier provider of hotel marketing software and digital agency services for the hospitality sector, has announced that Stuart Butler, the company’s COO, will serve as an expert panelist at the Triptease Direct Booking Summit, scheduled for October 22-23 at the Loews Miami Beach Hotel. The two-day summit, which is one of four global events, brings hoteliers together to strategize, network and drive the direct booking movement forward. The age...
The Rise of Reservation Re-Sale (and Why Airbnb Is Involved)
Lily McIlwain | May 30, 2018
By Lily McIlwain A robust cancellation policy is an integral part of the revenue management strategy for many hotels. Requiring a 24- or 48-hour notice period (the latter of which is becoming increasingly common amongst large chains) or offering non-refundable rates provides a level of protection against last-minute drop-outs and guests making bookings at multiple properties for the same dates. The tactic is ever more necessary as guests increasingly demand the type of flexibility they're told to expect by online travel agents and other third-party sites. Booking.com was rapped earlier this year for 'misleading' advertising ...
OTA Association Slams Direct Bookings
Lily McIlwain | May 9, 2018
By Lily McIlwain By this point, the number of studies testifying to the positive impact of direct bookings - and the sometimes harmful influence of OTAs - is approaching too many to count. Whether it's in terms of the revenue share for hotels or the experience of guests, there's plenty of evidence to suggest that booking directly through a hotel website benefits all parties involved. Therefore when we saw last week that the European Technology and Travel Services Association (ETTSA) had released a report stating that "the major incentive for hoteliers to push direct sales is to reduce transparency for customers," we we...
Who Knew Direct Bookings Could Look So Good?
Lily McIlwain | November 8, 2017
This Autumn, we hosted the Direct Booking Summit series in New York and Barcelona - you may have heard us mention it once or twice. For the hoteliers who attended, it was two days full of strategising, inspiration and no small amount of empathising which each other's direct booking struggles. It was also an absolute blast. We'd love to thank all the hoteliers and partners who made this year's series such a success. We learned a lot from you - including a fair few dance moves! In our post-event magazine we've wrapped up all of the tips and tricks we learned at the events along with our favourite photos from the parties (keepi...
Direct Booking Summit Americas: Over and Out!
October 2, 2017
That's a wrap! As the curtain falls on the Direct Booking Summit in New York, it's time to reflect on everything we've learned over the last two whirlwind days. Aside from the fact that hoteliers really know how to party — we have the blisters on our feet from last night's party to prove it! — we discovered so much about an industry that feels more exciting and inspirational than ever. Here's our pick of the learnings: 1. There's nothing better than bringing hoteliers together Sound schmaltzy? Maybe - but it's true. The Summit was absolutely fizzing with energy from start to finish, as hoteliers opened up about w...
The Direct Booking Summit 2017: Day 1 Highlights
September 28, 2017
Hundreds of hoteliers joined us in New York today for the return of the Direct Booking Summit, and there was one clear message — hospitality begins online. Triptease's Chief Tease Charlie Osmond kicked off the event — the only one in the industry to focus solely on increasing direct bookings — by explaining why he believes bringing the magic of your hotel lobby onto your website is the next chapter in the Direct Booking Movement. He told the audience: "The next piece of the puzzle has to be improving guest experience. It's bringing that hospitality experience all the way through, before people arrive on your prope...
Direct Booking Summit 2017: The Countdown Is On!
September 18, 2017
While there's no denying the chilly September air and leaves turning from green to red, here at Triptease we've got a spring in our step. For us, September means only one thing... It's Direct Booking Summit season. We're just over a week away from hundreds of hoteliers descending on The Westin New York at Times Square for two days of workshopping, strategising and good ol' networking at the industry's most interesting event (yes, that's official). On the 27th and 28th September, we're bringing hoteliers together to talk technology, distribution and everything in between. We've restrained ourselves fro...
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