smart strategies
Going to HITEC 2021? What You Should Know About Travel and Event Cyber Security Risks
Jeff Venza, Chairman & CEO, Venza | September 7, 2021
By Jeff Venza As anyone in the hospitality industry is undoubtedly aware, it is finally that time of year again. The Hospitality Industry Technology Exposition and Conference (HITEC) is just around the corner, marking the long-awaited return of in-person events and tradeshows. This year, HITEC will take place in Dallas, Texas, at the Kay Bailey Hutchison Convention Center from September 27-30th. HITEC, better known as the world’s largest hospitality technology conference, brings together the brightest minds and hottest technology from around the world into one venue for a memorable week of education, networking, and future-facing inno...
Q : What Is a Distribution Strategy?
EHL Insights | August 26, 2021
Distribution strategy helps to improve the way customers interact with your business, leading to customer satisfaction and repeat business. It can also help you streamline your business to make it more efficient. Through a more efficient business and improved customer satisfaction, this strategy can lead to higher profits. Research has shown that better customer satisfaction creates more customer loyalty and positive word-of-mouth referrals, which both result in improved profits, according to The Association for Consumer Research. In this case, distribution strategy can apply to hotel bookings. Your distribution strategy for customers boo...
What Is Slow Tourism? The Next Big Hospitality Trend
EHL Insights | August 17, 2021
By Joana Dickinson The trend of “Slow Travel” has become increasingly popular over recent years, however through COVID19 it has accelerated immensely and has almost become a new norm without people even realising. Slow tourism is forecasted to continue to grow in popularity, becoming an alternative to more traditional holidays and is estimated to grow at a 10% compound annual growth rate. Now what is Slow travel, where did it come from and how could hoteliers adapt? The trend of “Slow Travel” has become increasingly popular over the past years, however through COVID19 it accelerated immensely and has almost beco...
Can Gig Workers Solve the Hotel Labor Crisis?
HotStats | August 11, 2021
When the pandemic shut down travel, forcing hoteliers to furlough or layoff large swaths of their teams, employers weren’t thinking about the long-term impact—they were in crisis mode, trying to staunch the bleeding. It’s been a slow climb back, but as the hotel industry returns, some employees have exited, leaving a gaping labor hole, with owners and management companies desperate to find people to clean rooms, perform maintenance and fill many other roles. Traditionally, hotels would hire full-time staff directly. Now, some hotels are looking at another way to fill positions, one that’s long been more common with the likes of ...
Changing Landscape of Hospitality Employment
Doug Ramsthel | August 11, 2021
By Doug Ramsthel Last year, the pandemic put a chokehold on travel. Flights were cancelled, hotel rooms sat empty, and even if guests were checking in, they were staying isolated in their rooms. Now, people cannot wait to visit a new destination or a tried-and-true favorite. But the industry faces new challenges. Instead of a traveler shortage there is an employee shortage. To remain competitive, hotels and other hospitality businesses are having to up the ante with wage increases, improved benefits for salary employees and in some cases the extension of benefits to part-time hourly workers as well. A lot of industries have been able to...
Hospitality Financial Leadership: No Townies
David Lund | August 9, 2021
By David Lund I like writing stories about hotels and my experiences in the hospitality business. It is no wonder, I guess, in part because I grew up in a unique place. Guess what it had and still has? A great hotel. A small town in eastern Canada that boasts a lovely summer resort. As a kid in the 1970s and early ‘80s, it is no surprise that this town and the hotel formed a major backdrop for my life. Most people grow up in a place that has a factory or some other mainstay, but my hometown did not have any of that, it had a hotel. Funny thing was and largely still is this, most of the people that work there are not from St. Andrew...
Hotel Technology – 6 Steps to Upskill the Workforce
Melissa Rodrigues | August 6, 2021
By Melissa Rodrigues As the appetite for travel increases, yet continues to be challenged by rapidly-changing market conditions, consumers are more demanding than ever. It’s vital that every step of the customer experience is optimized, from online search to pre-booking, to check-out, and beyond. Although innovative hotel technology can largely optimize your guests’ online journey and experience, these tools are only as powerful as the people who operate them. Without the right technological training, tools, and skills in place, hotels risk hurting the guest relationship with poor employee knowledge and misuse of solution...
What Does a Hotel Manager Do?
EHL Insights | August 3, 2021
Hotel operations, strategy, human resources, marketing, finance - a hotel manager’s remit is as diverse as it is challenging. If you want to be a hotel manager, you will need excellent people skills and a calm, trustworthy, professional demeanor. This multi-faceted role demands leadership abilities, communication prowess and a good eye for numbers and emerging trends. As well as demonstrating talent and dedication, you will need to be agile, resilient and quick-thinking – and not too attached to spending your weekends with friends and family. What is it that hotel managers do and what might their working hours look like? EHL Insights h...
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