sales and marketing

/Tag: sales and marketing

sales and marketing

The Five Best Mediums for Telling Your Brand Story

Melissa DiGianfilippo | August 14, 2019

By Melissa DiGianfilippo Recently, I shared insights into how you can engage the media and get your hotel, motel, B&B, or resort into the press regularly. Now, I want to shift perspective and discuss what makes a good story, and then share the five best mediums you should use to tell and enhance your brand story. First, what is a good story? Paraphrasing the American Press Institute – a good story is about something the audience decides is interesting or important. A GREAT story makes important news interesting and relevant to the audience that's seeing, hearing or reading the story. It's HOW you tell your brand story that makes t...

HSMAI Washington D.C. Announces State of the Industry Program

HSMAI Washington D.C. Chapter | July 31, 2019

Washington, D.C. (July 31, 2019) The Washington, D.C. chapter of the Hospitality Sales and Marketing Association International invited hospitality professionals from throughout the metropolitan area to attend its annual State of the Industry program on Thursday, August, 22, at the MGM National Harbor hotel in Oxon Hill, Maryland. The program, designed to help area hospitality sales, marketing, and revenue-management professionals prepare their plans and budgets for 2020, will feature Elliott Ferguson II, president & CEO, Destination DC, Robert Gilbert, president & CEO, Hospitality Sales & Marketing Association Internationa...

Millennial Marketing Woes: SOLVED

Vertical Booking USA | July 23, 2019

By Mark Lewis-Brown, CEO & President at Vertical Booking USA As we all now know, the Millennials are the largest generation in history (92 million potential guests!) AND have an overwhelming desire to travel so they are a (potentially) hugely profitable demographic for all hotels – if they can get their bookings. As you also know (and probably struggle with on a daily basis) Millennials + the Internet has changed the travel industry significantly (especially when it comes to booking), leaving many hoteliers – especially those who haven’t jumped onboard the operational technology bandwagon - wondering: “How can I increase ...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing

NextGuest Digital | July 1, 2019

By Margaret Mastrogiacomo, EVP Strategy This month, the latest digital innovations include new voice search and SEM studies presented at SMX Advanced, the rollout of Instagram branded content ads, and native advertising becoming a more impactful display format as it gains more traction. From SEO to design, find out the top five things you need to know now in hotel digital marketing. 1. SEO: According to a study revealed at SMX Advanced, voice search optimization is tied to high SERP placement, site speed, and content readability. In an SMX Advanced speaker session by SEMrush titled “Optimizing for Voice Search and Virtual Assistants,...

One Ocean Resort and Spa Names Darren Keener as Director of Sales and Marketing

March 26, 2019

ATLANTIC BEACH, Fla. (March 26, 2019) – Named the No. 4 resort in Florida by Condé Nast Traveler readers, One Ocean Resort & Spa proudly welcomes Darren Keener to lead the sales and marketing efforts at the resort. Bringing diverse training and nearly 13 years of experience with a background in the luxury resort realm, Keener is charged with growing the resort's business. "Darren's extensive market knowledge has enabled him to make a positive impact from day one and we are excited to have him lead our sales and catering teams," said David Mariotti, general manager of One Ocean Resort & Spa. "His innovative approach ...

What the Nudge (Marketing)?!?

Sherif Mamdouh | March 7, 2019

by Sherif Mamdouh Influence without constraint, and to do good. This is the ethos of Nudge theory. This "helping hand" theory claims to be able to rely on human irrationality to reach a desired outcome. Stemming from behavioral psychology and microeconomics, this new paradigm advocates "libertarian paternalism" where a dose of manipulation is admitted but used only in the most benevolent endeavors - not without reminding us that any form of communication can be perceived as manipulation. In 2008, Richard Thaler, one of the fathers of behavioral economics, co-wrote Nudge: Improving Decisions About Health, Wealth, and ...

Unit-Level Hotel Marketing: P&L Reveals Changes In Department Functions

CBRE | February 22, 2019

By Robert Mandelbaum and Viet Vo Technology, online intermediaries, social media, revenue management software, shared-services, and the proliferation of market intelligence reports have reshaped the way hotel Sales and Marketing Departments conduct business. The traditional organizational structure of assigning personnel by demand segments (commercial, group, leisure) has given way to assignment by function (revenue management, social media, channel distribution, customer relationship management). According to one industry executive, most of the "selling" of hotel rooms has moved from the property level to corporate and regional offices...

How Video Tools and Screen Sharing Can Help Today’s Hotel Salespeople Stand Out

Doug Kennedy | April 12, 2018

By Doug Kennedy In the 2010's we have witnessed a transition in group bookings to electronic conversations, as an increasing percentage of meetings, conferences and events are being booked without there being even one voice call between buyer and seller. While there is still human engagement needed to finalize contracts and details, sales is increasingly a depersonalized, transactional process done via direct email (to "sales@hotelname.com") or via correspondence that takes place in online portals. In the currently strong economy, most salespeople seem to be content with simply responding electronically. In other words, if the lead come...

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