rainmaker

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rainmaker

Rainmaker Announces New Website Launch

Rainmaker | June 26, 2019

ALPHARETTA, GA. — June 26, 2019 — -  The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, is proud to announce the launch of its newly redesigned website at letitrain.com The new comprehensive website brings together the Rainmaker platform of solutions into a more visual experience while providing customers and site visitors access to a wealth of content, webinars and learning resources. "We are excited to debut our new company website,” says Mike Cowles, Rainmaker CEO. “The new design and improved readability will be a much more enjoyable viewing experience ...

Rainmaker VP to Participate in Panel Discussion at HSMAI ROC

Rainmaker | June 13, 2019

ALPHARETTA, GA. — June 13, 2019 — The Rainmaker Group today announced that Dan Skodol, the company’s vice president of revenue analytics, will participate in a panel discussion at HSMAI’s Revenue Optimization Conference, which will be held June 18-19 at the Minneapolis Convention Center in Minneapolis, MN. The company is a Platinum Sponsor of the event. Skodol will take part in the panel discussion entitled, “Think Differently About Revenue: Building a Better Room Merchandising Plan.” In this session, a group of industry professionals will discuss potential benefits of dynamically yielding at a granular, room type level. They ...

The Transformative Power of BI in the Hotel Industry

Kevin Duncan | May 30, 2019

By Kevin Duncan, Senior Director, Strategic Commercial Initiatives at The Rainmaker Group "Perhaps the most critical component for success of the modern enterprise is its ability to take advantage of all available information both internal and external."1 This quote captures the essence behind an increasing emphasis on business intelligence (BI) among the world's top sectors. An emphasis that stems from the exponential growth of data now created and collected in organizations, with no signs of a slowdown. The International Data Corporation predicts that the collective sum of the world's data will reach 175ZB by 2025.2 Unfortunately, man...

In Revenue Management, You Can Have Good Timing AND Good Forecasting

Dan Skodol | April 25, 2019

By Dan Skodol I recently read a piece about an international resort company that introduced a Revenue Management System (RMS) within the last five years. Like many resort properties around the world, their hotels have a high degree of dependence on contracted tour business and other leisure-oriented distribution channels. Because of the long lead-time associated with forming these contracts, "timing" is a very important focus of Revenue Management as missing a contract season means missing out on bookings that are essential to their performance. This certainly makes sense. But I got lost was when the Revenue Manager stated in an intervi...

Rainmaker Enters Q2 With High-Growth Momentum and Exciting New Advances

Rainmaker | April 16, 2019

Alpharetta, GA – April 16, 2019 - The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization solutions reports continued growth coming out of Q1, a steady pipeline and new advances to their revenue and profit optimization suite of solutions. "We're excited to kick off 2019 with a strong sales quarter," says Mike Cowles, CEO at Rainmaker. "We've added a lot of great names to our growing customer list, continued to make strides in expanding our global footprint, and are making great product enhancements to help our growing all-inclusive customer base." Rainmaker had a very successf...

Perception Is Reality: Pricing Psychology for Hotel Revenue Managers

the Author | April 9, 2019

By Dan Skodol, Vice President of Revenue Analytics, The Rainmaker Group "All our knowledge has its origin in our perceptions." ~ Leonardo da Vinci Is a pair of $50,000 Sennheiser Orpheus headphones really fifty times better than a pair that costs $1,000? Expensive items and experiences are often branded as high quality, exclusive, or bespoke. But are they really better than their less-expensive counterparts? And what truly motivates people to pay more for something? In the hectic daily life of a hotel revenue strategist, coming up with optimal pricing presents the greatest challenge – a challenge that's typically handled through r...

Sales and RM – Why Can’t We Be Friends?

Matt Curry | February 13, 2019

By Matt Curry According to the 2019 AMEX Global Meetings & Events Forecast,1 the meetings industry is in a period of consistent growth, with small but meaningful increases projected in meeting sizes, length, and number of attendees. And although trend data2 supports that room night share, guest-paid RevPAR, and group ADR have been relatively flat, the group/meetings customer segment remains a strong and steady source of hotel business. Business meetings, conventions, sports tournaments, educational gatherings, and others all provide lucrative opportunities for hotels. They are sources of repeat business, fill rooms during off-peak t...

The Top 7 Hospitality Trends Every Hotelier Should Watch in 2019

Tammy Farley, President & Co-Founder, The Rainmaker Group | January 30, 2019

By Tammy Farley, President & Co-Founder, The Rainmaker Group Last year proved to be a strong one for the U.S. hotel industry, with occupancy, average daily rate (ADR), and revenue per available room (RevPAR) all trending positively. For 2019, STR and Tourism Economics1 optimistically project another year of growth. Changes in supply, however, will impact local market occupancy levels and hoteliers' pricing power, with many hotels experiencing more intense competition among key guest segments. To maintain profit margins, and stay ahead of the curve, consider your business in light of these top seven hospitality trends. Appealing to N...


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