pipeline social media

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pipeline social media

5 Things to Do After Publishing to Social Media

Pipeline Social Media | August 12, 2019

By Maiya Wall / Pipeline Social Media After publishing to your hotel’s social channels, what do you do? Do you release your content out into the world never to return to it again? If your answer is yes, you are missing out on key insights and engagement opportunities. In this article, we list 5 things you should do after each and every posting to ensure you are engaging your fans, refining your social media strategy, and ultimately turning online interactions into more bookings. The conversation between your hotel and guests begins before they arrive! Implement these 5 steps to make sure you are starting that conversation well. 5 T...

Hotel Marketing Tips From Pipeline LIVE: Social Media Spring Cleaning

Pipeline Social Media | May 6, 2019

By: Maiya Wall Pipeline LIVE is a Facebook live series covering topics such as social media trends, digital marketing best practices, content creation & planning, social media advertising, blogging, and SEO. These 15-minute videos are full of resources that will help your hotel learn the ropes of digital marketing. In the latest episode of Pipeline LIVE, Senior Community Manager Maiya Wall discusses how businesses can spring clean their social media channels. She also covers the importance of evaluating marketing strategy and how businesses can easily find content inspiration weekly. Watch the episode and continue reading to learn h...

8 Questions to Ask Yourself Before Publishing to Social Media

Pipeline Social Media | February 18, 2019

By Maiya Wall / Pipeline Social Media Before hitting publish, post, or share, what can you do to ensure that your post actually has value and potential for good engagement? In this article, we provide a checklist that will help you create posts for your fans and potential hotel guests that are clear, relevant, and easy for fans to interact with. 8 Questions to Ask Yourself Before Publishing to Social Media: Does my post align with my brand? Do I have permission to use the content in my post? Is my post tailored to the specific platform? Is my post on topic? Does my post have value? Does my post have any errors? Di...

Hotel Marketing Tips from Pipeline LIVE: Image Copyright Infringement

Pipeline Social Media | May 29, 2018

By Maiya Wall & Sarah Brown Pipeline LIVE is a bi-monthly Facebook live series covering topics on digital marketing, including social media, web design, blogging, and SEO. Each 15-minute Facebook live video is designed to help business owners and marketing professionals learn step-by-step, applicable techniques to expand their digital marketing knowledge. In a recent Pipeline LIVE session, COO Leslie Wilkins was interviewed about Photo Copyright Infringement and the importance of respecting copyright, understanding fair use, and being responsible with images on social media. Copyright laws can be particularly precarious as the major...

5 Social Media Strategies for Successful Hotel Marketing

Pipeline Social Media | April 2, 2018

By Leslie Wilkins, Pipeline Social Media A social media presence is essential in the field of hospitality, as we now face a world run largely by digital content. How, then, can you successfully integrate social media with your hotel's marketing campaign? Is it worth the effort? Below are a few practices that will bring you more visibility and ultimately give your hotel competitive superiority. 1. Verify Your Facebook Page Do you see a grey check mark beside the name of your hotel on your Facebook business page? If you don't, you might have a duplicate page in the world of Facebook with unanswered reviews. Let me explain — when a g...

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