Michael Bennett | November 10, 2020
By Michael Bennett The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing. At Cendyn, we’re seeing digital spend rebound to about 50% of the levels that it was towards the end of 2019, when spending was at the highest level we’ve seen. The outlook looks more positive into 2021, where larger brands are setting aggressive budgets in a bid to combat OTAs and maintain the profitability of direct bookings. Profitability has also taken pole position for smaller groups and independents. Even as many operate under strict occupancy restrictions (and thus limited revenu...
Cendyn | September 12, 2019
Thursday, September 12, 2019, Boca Raton, Florida – Cendyn, the leading innovator in CRM, sales, and revenue strategy for the hospitality industry, announces today a new leadership team to further drive innovation, development, and growth at Cendyn. The newly appointed additions to the team include: John Seaton as Chief Commercial Officer, Michael J. Bennett as Chief Marketing Officer, Olga Peddie as Chief Digital Officer, Steve Stearns as General Manager, APAC and Ron Lugo as General Manager for Rainmaker, a Cendyn company. "We are excited to announce our new senior leadership team today,” said Tim Sullivan, President at Cendyn. "Our ...
Michael Bennett | May 25, 2018
By Michael Bennett We can't escape the topic of AI today. In a world of big data and personalization, it's shaping how we approach everything in the hospitality industry. But as powerful as artificial intelligence is, machine learning must be leveraged alongside hotel expertise and data management strategy to drive forward smarter, more accurate marketing results. With an actual intelligence approach, hotels can: Use machine learning to create more meaningful and relevant marketing moments that drive revenue Focus your marketing activity on segments with the highest affinity to win Analyze booking patterns, purchasing histor...
Cendyn | October 25, 2016
The cloud-based sales and marketing software company adds subject matter experts in finance, marketing and product management Boca Raton, FL, October 25, 2016: Cendyn, the cloud-based hospitality software and services company headquartered in South Florida, has elected to hire three, key subject matter experts to round out its executive team. September marked the hiring of Bryan Happ as chief financial officer, Michael Bennett as senior vice president global marketing and business development, and David Kidd as vice president of product management. "As we continue to grow, it was imperative to bring folks to the team who are at the fore...
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