Benoit Jolin | January 23, 2019
By Benoit Jolin January 2019 What happened to brand loyalty? Today's consumers have been trained to research products and prices, read reviews and make educated and discerning purchase decisions. To reach and engage customers in 2019, and to appeal to their personal needs, companies need to deeply understand what today's consumers value most. This is especially true in travel – because experiences have taken priority over possessions as a path to happiness and fulfillment. Personalization has become the "new thing" to drive traveler satisfaction, and machine learning (ML) is the powerful and positive disruptor in the hospitality i...
Expedia Group | October 29, 2018
Seattle, Wash., October 29th, 2018 – Expedia Group, the world's travel platform, today announces the global availability of Guest Insights, a new solutions-driven insights tool for hotels. As part of the Expedia Group's Partner Central suite of offerings, Guest Insights leverages current property, competitive and market intelligence to inform properties of their guest's travel motivations and booking behavior, allowing partners to identify opportunities to reach and convert travelers in a highly strategic way. "Partners acknowledge the importance of understanding their guests, but until now have lacked the appropriate tools to acc...
Expedia Group | July 6, 2018
By Sue Spinney As competition among hotels remains heated due to new construction and market saturation, independent hotels continue to thrive and outpace chain hotels in both growth and average daily rate (ADR). For the second year in a row, Expedia Group data shows unbranded properties had greater average daily rates (ADRs) and overall revenue growth than their branded hotel brethren. Comparing Q1 2018 to Q1 2017 Expedia Group data, independent popularity once again soared, with independents continuing to grow twice as fast as chains, consistent across both domestic and international bookings. When it comes to Expedia Group VIP Access...
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