James Houran | February 7, 2018
By James Houran All people and places give off "vibes." Forming impressions of other people depends on much more than what we consciously see or hear. One UCLA study found that up to 93% of communication effectiveness is determined by more subliminal, nonverbal cues. Our impressions of places are created in a similar manner. In hospitality settings, "staff-guest interactions" are critically important determinants of positive guest experiences, but so too are the unspoken aesthetic aspects that define the physical environments that set the stage for hospitality services. At the 2017 Cornell Hospitality Research Summit, AETHOS spoke with ...
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