destination marketing
Passage of Omnibus Spending Bill Includes $250 Million for Brand USA, America’s Destination Marketing Organization
U.S. Travel Association | March 11, 2022
WASHINGTON — March 11, 2022 — U.S. Travel Association President and CEO Roger Dow issued the following statement on the full Senate passage of the $1.5 trillion omnibus spending bill, which includes the Restoring Brand USA Act to provide $250 million in relief funding to the United States’ destination marketing organization: “The inclusion of the Restoring Brand USA Act in the fiscal spending bill is a major win for the entire U.S. travel industry, which has suffered more than any other industry throughout the pandemic. As international travel spending remains 78% below pre-pandemic levels, the relief provided by the bill—which ut...
Edwardian Hotels London Brings the Best of the UK to Teneo Hospitality Group’s New European Portfolio
Edwardian Hotels London | November 8, 2019
Key Edwardian Hotels London’s properties set to join Teneo Hospitality Groups’ European offering Eden Prairie (Minneapolis), MN, November 6, 2019 - One of the UK’s largest privately owned hotel groups, Edwardian Hotels London, is now a key player in Teneo Hospitality Group’s new European portfolio. Among the 50 leading independent hotels and prominent European brands gained in Teneo’s far-reaching expansion, Edwardian Hotels London, owns and operates The May Fair, The Edwardian Manchester, both part of premium lifestyle brand Radisson Collection and an enviable collection of 10 individual luxurious Radisson Blu Edwardian ...
Vacationing in a Tree House? Why Singapore Hotels Are Tapping Into Biophilic Design / Holden Madison
Holden Madison | October 29, 2019
By Holden Madison Singapore -- October 29, 2019 -- Singapore is stepping into this field by building a Super Low Energy (SLE) resort in the backyard of its National Singapore Zoo. This zone, called the Mandai Project, aims to support Singaporean flora and fauna and to eventually become a destination for nature lovers. WOW architects, in partnership with Banyan Tree Holdings Limited, is designing treehouses in the shapes of seeds. Perched above the canopy, 338 rooms will feature stunning rain forest vistas. What is biophilic design? How will this be made possible? By biophilic design of course. First coined by American biolog...
U.S. Travel Honors Destination Marketers, Tourism Leaders at ESTO
the U.S. Travel Association | August 22, 2019
AUSTIN, TX (August 22, 2019) - The U.S. Travel Association announced the recipients of the 2019 Destiny and Mercury Awards and the State Tourism Director of the Year at its 36th annual ESTO conference (the Educational Seminar for Tourism Organizations), held August 17-20 in Austin, TX. Twenty-three U.S. Travel member organizations were honored for excellence and creative achievements in destination marketing and inspiring the continued development of imaginative promotional programs. Destiny and Mercury Awards The Destiny Awards recognize excellence in destination marketing on the local and regional level, while the Mercury...
Why Offering Local Tours and Activities Is a Huge Revenue Opportunity for Hotels
HEBS Digital | August 7, 2018
By Max Starkov, President & CEO at HEBS Digital Background: Offering local tours and activities - i.e. experiences in the destination - is a multibillion dollar business, with the OTAs having shown a growing interest in this sector. Expedia alone is looking to grow its local tours and activities sales fivefold - from approximately $400 million a year to over $2 billion. Expedia currently has 4,000 suppliers providing 27,000 tours and activities worldwide. Airbnb, through its Experiences offering, has been rolling out tours and activities in many of its key destinations with the goal of bringing its offerings to 1,000 cities. Recentl...
Facebook & Instagram Help Put African Tourism on the Social Media Map
September 1, 2017
Attending the Annual World Tourism Conference in Rwanda, Facebook (www.Facebook.com) and Instagram representatives were in Kigali this week (28-31 August) to discuss and explore ways in which social media can be used to effectively drive tourism growth across the Continent. Showcasing how both platforms can be used as a tool to creatively help change the narrative of Africa as a tourist destination, the team also took part in a live panel discussion exploring the'Evolution of Online Travel and Lifestyle Tourism: Leveraging Africa's Diversity'. The event, developed by the Rwanda Development Board, the Corporate Council on Afr...
The Type of Group Business Marketing That Attracts Meeting Planners
Groups360 | March 30, 2017
Are your once-successful group business marketing efforts not producing as much interest and leads? It's not surprising. Too often, hotels settle for recycling their groups sales and marketing assets year after year, instead of giving them the deep overhaul they deserve. Don't fall into the tempting trap of merely updating your current sales kit with a handful of new photos or sprinkles of new verbiage. Here's what we suggest to hold meeting planners' attention: Revamp Your Destination Marketing Pages Reconsider how you're selling and marketing your biggest asset – your destination. You know that planners need to also market the d...
VisitEngland Engages nSight Travel Intelligence to Understand Online Travel Consumers
nSight | November 7, 2014
NASHVILLE, TN - November 7, 2014 - nSight, the leader in online consumer shopping intelligence for the travel industry, today announced that VisitEngland, the national tourist board for England, has contracted to use the nSight Business Intelligence (BI) Dashboard and nCompass Reporting solutions to gain insight into how travellers shop and book. England is a unique destination and a real powerhouse in global tourism. It represents 84 percent of the total UK visitor economy worth £106 billion, and supports 2.6 million jobs. "We're excited to be working with VisitEngland," said Richard Maradik, Founder of nSight For Travel. "As the domi...
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