destination marketing
IHG® Hotels & Resorts Signs MOU With Saudi Tourism Authority to Accelerate Growth of Tourism Sector in the Kingdom
IHG Hotels & Resorts | May 2, 2023
Dubai, United Arab Emirates, 02 May 2023: IHG® Hotels & Resorts, one of the world’s leading hotel companies with more than 6,000 hotels, across 18 distinct brands, has signed a Memorandum of Understanding (MOU) with the Saudi Tourism Authority (STA) at the Arabian Travel Market 2023. The MOU provides a framework for both entities to explore methods to increase inbound visitation to Saudi Arabia from key markets across Middle East and Africa region. This includes developing customised promotions, joint marketing campaigns, and promotion through loyalty programs which will showcase Saudi Arabia as one of the world’s most exciting d...
Film Tourism As an Effective Destination Marketing Tool
Mandeep S. Lamba | March 28, 2023
By Mandeep S. Lamba, Dipti Mohan, Dhwani Gupta How wonderful it is when a film shows a city in all its glory! Sometimes when you see a place in a movie, you start wishing you were there exploring it. They have always been a great source of travel inspiration and have often helped increase tourism demand for the location, which benefits the hotels in the region. The global film tourism industry is expected to grow at a CAGR of 6.8% during 2022-32. A study found that the impact of films on tourism can be massive, increasing it by an average of 31%. It can go as high as 300% in some locations! For instance, all filming locations of th...
Passage of Omnibus Spending Bill Includes $250 Million for Brand USA, America’s Destination Marketing Organization
U.S. Travel Association | March 11, 2022
WASHINGTON — March 11, 2022 — U.S. Travel Association President and CEO Roger Dow issued the following statement on the full Senate passage of the $1.5 trillion omnibus spending bill, which includes the Restoring Brand USA Act to provide $250 million in relief funding to the United States’ destination marketing organization: “The inclusion of the Restoring Brand USA Act in the fiscal spending bill is a major win for the entire U.S. travel industry, which has suffered more than any other industry throughout the pandemic. As international travel spending remains 78% below pre-pandemic levels, the relief provided by the bill—which ut...
Edwardian Hotels London Brings the Best of the UK to Teneo Hospitality Group’s New European Portfolio
Edwardian Hotels London | November 8, 2019
Key Edwardian Hotels London’s properties set to join Teneo Hospitality Groups’ European offering Eden Prairie (Minneapolis), MN, November 6, 2019 - One of the UK’s largest privately owned hotel groups, Edwardian Hotels London, is now a key player in Teneo Hospitality Group’s new European portfolio. Among the 50 leading independent hotels and prominent European brands gained in Teneo’s far-reaching expansion, Edwardian Hotels London, owns and operates The May Fair, The Edwardian Manchester, both part of premium lifestyle brand Radisson Collection and an enviable collection of 10 individual luxurious Radisson Blu Edwardian ...
Vacationing in a Tree House? Why Singapore Hotels Are Tapping Into Biophilic Design / Holden Madison
Holden Madison | October 29, 2019
By Holden Madison Singapore -- October 29, 2019 -- Singapore is stepping into this field by building a Super Low Energy (SLE) resort in the backyard of its National Singapore Zoo. This zone, called the Mandai Project, aims to support Singaporean flora and fauna and to eventually become a destination for nature lovers. WOW architects, in partnership with Banyan Tree Holdings Limited, is designing treehouses in the shapes of seeds. Perched above the canopy, 338 rooms will feature stunning rain forest vistas. What is biophilic design? How will this be made possible? By biophilic design of course. First coined by American biolog...
U.S. Travel Honors Destination Marketers, Tourism Leaders at ESTO
the U.S. Travel Association | August 22, 2019
AUSTIN, TX (August 22, 2019) - The U.S. Travel Association announced the recipients of the 2019 Destiny and Mercury Awards and the State Tourism Director of the Year at its 36th annual ESTO conference (the Educational Seminar for Tourism Organizations), held August 17-20 in Austin, TX. Twenty-three U.S. Travel member organizations were honored for excellence and creative achievements in destination marketing and inspiring the continued development of imaginative promotional programs. Destiny and Mercury Awards The Destiny Awards recognize excellence in destination marketing on the local and regional level, while the Mercury...
Why Offering Local Tours and Activities Is a Huge Revenue Opportunity for Hotels
HEBS Digital | August 7, 2018
By Max Starkov, President & CEO at HEBS Digital Background: Offering local tours and activities - i.e. experiences in the destination - is a multibillion dollar business, with the OTAs having shown a growing interest in this sector. Expedia alone is looking to grow its local tours and activities sales fivefold - from approximately $400 million a year to over $2 billion. Expedia currently has 4,000 suppliers providing 27,000 tours and activities worldwide. Airbnb, through its Experiences offering, has been rolling out tours and activities in many of its key destinations with the goal of bringing its offerings to 1,000 cities. Recentl...
Facebook & Instagram Help Put African Tourism on the Social Media Map
September 1, 2017
Attending the Annual World Tourism Conference in Rwanda, Facebook (www.Facebook.com) and Instagram representatives were in Kigali this week (28-31 August) to discuss and explore ways in which social media can be used to effectively drive tourism growth across the Continent. Showcasing how both platforms can be used as a tool to creatively help change the narrative of Africa as a tourist destination, the team also took part in a live panel discussion exploring the'Evolution of Online Travel and Lifestyle Tourism: Leveraging Africa's Diversity'. The event, developed by the Rwanda Development Board, the Corporate Council on Afr...
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