commercial strategy
HSMAI Takes Commercial Strategy to the Next Level With Commercial Effectiveness Organizational Assessment
HSMAI | April 23, 2024
McLean, VA (April 23, 2024) – The Hospitality Sales and Marketing Association International (HSMAI) has announced the launch of the Commercial Effectiveness Organizational Assessment, a tool providing a structured framework for assessing where a hotel organization’s commercial structure is strong and where improvements are needed. The tool and accompanying report, Taking Commercial Strategy to the Next Level, are a free member benefit for HSMAI members and available to the industry for purchase. The goal of the HSMAI Commercial Effectiveness Organizational Assessment is to allow a hotel organization to assess and score their impleme...
Special Report Highlights Hotel Investor Attitudes, Opportunities for Revenue Management Technology
IDeaS | September 7, 2023
Survey data reveals revenue technology is seen as critical for maximizing asset value and enabling commercial strategies MINNEAPOLIS—Sept. 6, 2023 — IDeaS, a SAS, company, the world’s leading provider of hotel revenue management software and services, released a special report in line with industry budget season. The report “Unlocking Hotel Performance: The Power of Revenue Management Technology Today,” includes key insights into how investors view revenue technologies, the role of artificial intelligence in hospitality, and how technology is reshaping hospitality commercial organizations. Key takeaways include: • Increa...
Hotel Marketing KPIs Must Change to Achieve Commercial Strategy
Stephanie Sparks Smith | September 5, 2023
By Stephanie Smith If you are measuring your marketing success today the same way you did last year, you are not providing the value that your external stakeholders and ownership expect and that your internal business partners, like sales and revenue strategy, deserve. It is not enough anymore to measure how many guest rooms are booked per dollar spent on your paid marketing. Instead, focus your attention on two specific areas: Are my marketing plays moving the needle relative to the competition in the channels of business that are actually booking right now? Are the dollars invested really changing the overall revenue picture of t...
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