brandmark collective
Karl Lagerfeld Introduces Karl Lagerfeld Hotels & Resorts, Its International Hospitality Brand, in Partnership With Brandmark Collective
KARL LAGERFELD | October 17, 2016
HONG KONG, CHINA - Oct 17, 2016 - KARL LAGERFELD is pleased to announce the expansion of its global business with plans to build an international hospitality brand named KARL LAGERFELD Hotels & Resorts. KARL LAGERFELD Group has entered into an exclusive, long-term license agreement with Brandmark Collective B.V. KARL LAGERFELD Hospitality will translate Karl Lagerfeld's vision and unique aesthetic into bespoke projects including hotels, residential properties, restaurants and private clubs. Each property will reflect Karl's renowned, cutting-edge approach to style and signature touch that surpasses the boundaries of fashion ...
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