The Relevance of Brand Relevance
Kimberly Yoong | April 2, 2020
7 Mobile Marketing Trends to Watch in 2020
Anthony Del Gigante | February 5, 2020
Sales & Marketing
The Relevance of Brand Relevance
Kimberly Yoong | April 2, 2020
By Kimberly Yoong iPhone, iPad, iEverything – the world of Apple has become a prime case study for brand marketers, as they continue to boast legions of fans around the world; many of whom would willingly brave the elements in a bid to emerge victorious with the latest iPhone in hand. But what’s in a brand? Quality, consistency, and now – an ideology. CitizenM seeks to “inspire a new generation of modern travelers”, affectionately referring to its guests as citizens, while Aman’s discreet, exclusive luxury has enthralled more than its fair share of Aman junkies. As consumers continue to seek the novel and unique, the attracti...
Clairvoyix Announces Their Rapid Recovery Response – R3© Email Solution Designed to Help Hotels When They Need It Most
Remington | March 31, 2020
Hospitality industry’s leading enterprise class marketing automation company is offering affordable outsourced transient/leisure and group email marketing. LAS VEGAS, NV (March 31, 2020) – Clairvoyix, the leader in enterprise class, hospitality-specific marketing automation, announces their Rapid Recovery Response – R3© solution, designed to give hoteliers the simplest and least expensive email marketing tool available. “We recognize that many hotels are open or will be opening soon, and we also know that they may not have sales and marketing staff on hand to deploy an email campaign” said Mike Schmitt, CEO of Clairvoyix. “...
Commingle:Engage to Launch No-Cost Service to Help Hotels Book Local Drive Business
Lodging Interactive & commingle:engage | March 30, 2020
PARSIPPANY, NJ – March 30, 2020 – commingle:engage, by Lodging Interactive, the hospitality industry’s premier provider of full-service social media marketing and guest reputation management services today announced it is planning to launch a new service to help hotels book local business opportunities. StayPlayExplore.travel will offer locally curated content and hotel offers to target staycations and local social event opportunities. The service will be offered free of charge to hotels. “I believe the hospitality industry will recover in stages, with the first stage being leisure travelers who will be anxious to venture ou...
How Social Media Can Help Your Hotel During COVID-19
Pipeline Social Media | March 30, 2020
Canceled events. Canceled travel plans. Canceled bookings. It’s safe to say that the Coronavirus has rocked the hospitality industry and we can only hope that the effects will be over soon. You are most likely looking at your budget and finding any and all areas to trim back to meet payroll and impending bills. While you might not be concerned with social media right now, we wanted to give you some food for thought during this time in order to set your hotel up for success in the future. Social media is the first place your guests will go to get informed. They still rely on you to figure out what their travel options are, whether you a...
Your Hotel’s Social Media Reputation Is More Important Than Ever
DJ Vallauri | March 16, 2020
DJ Vallauri, Lodging Interactive’s Founder, CEO & President provides his perspective on the importance of social media reputation platforms in today’s environment. CAUTION: If you’re a hotelier who believes all marketing and communication programs should immediately stop, do not read any further...it’s not the best use of your time. Communications technology has pushed through to the forefront of travel. The ability to widely connect with guests globally is only available through social media platforms. There are many reasons why, now more than ever, properties should be focusing on maximizing their social media reputation. ...
HSMAI SPECIAL REPORT: Crisis Communications for Hospitality Marketing Professionals
HSMAI | March 13, 2020
In a crisis situation, business leaders don’t just need information. They need inspiration. They need success stories. That’s what this HSMAI Special Report — presented with the support of HSMAI’s Organizational Member companies — provides. While the coronavirus is still very much a developing situation, hospitality marketing professionals should be focusing on how they are positioning their properties, companies, and brands — not just right now, in the midst of the crisis, but in the aftermath. To offer some ideas, we’ve turned to winners in the Crisis Communication/Recovery Communications category for Public Relations in HS...
Marketing in the Age of Coronavirus
HSMAI | March 13, 2020
Marketing never stops. Even when a crisis event like coronavirus seems to be consuming everyone’s attention, you still have to get your message out — but do so in a sensitive, thoughtful way. How? Brian Hall, chief marketing officer of Explore St. Louis and a member of the HSMAI Americas Board of Directors, recently offered some insights. What are the immediate priorities for hospitality marketing professionals in this climate? The most immediate priority for hospitality marketers in times of uncertainly is to communicate facts and do so routinely and liberally. As concerns have heightened over the past week, many organizations are ...
COVID-19 | A Hotel Marketing Guide
GCommerce Solutions | March 13, 2020
Lindley Cotton | GCommerce Solutions | President Starting today, March 13th, GCommerce is instituting a mandatory work-from-home policy for at least the next week. Since the situation is fluid, we will be re-assessing the need for employees to stay home on a weekly basis. I think we are all blown away by how fast this has escalated. Whether you believe that COVID-19 is dangerous or not, it has forced all of us to think about our social responsibility. I read a fantastic article yesterday morning that talked about social responsibility and how every day matters in implementing social distancing. GCommerce is fortunate to provide hotel ma...
How Good Hotel Marketing Can Give Group Sales a Leg Up
Tambourine | March 5, 2020
Five practical ways to start closing the gap between your sales and marketing strategy. Your sales team has a very big job. They’re on the front lines, rolling out the red carpet for a revolving door of meeting planners. Without a doubt, this hardworking team could use an assist, and skilled marketing – from communications to collateral – is the best, most cost-effective way to deliver the support they need. If your marketing team isn’t doing its job, the negative consequences will ripple through your group sales efforts. And vice-versa. It’s important for sales and marketing teams to double down on the basics and zero in on the ...
Clairvoyix Strategist Joins HSMAI as VP of Social Media
Clairvoyix | March 2, 2020
Hospitality industry’s leading leisure, group marketing automation company sees benefits of partnering with organizations like HSMAI LAS VEGAS, NV (March 2, 2020) – Clairvoyix, the leader in enterprise class, hospitality-focused leisure and group marketing automation, recently announced the appointment of Lorie Towsley as the vice president of social media for the Los Angeles chapter of the Hospitality Sales and Marketing Association International (HSMAI). After serving last year on the Los Angeles HSMAI Chapter social media committee, the HSMAI board was impressed with Towsley’s innovative approach to social channels, cu...
commingle:engage Provides Marriott Hotels Social Media Marketing & Brand Compliant TripAdvisor Guest Review Responses From $499
Lodging Interactive & commingle:engage | February 25, 2020
PARSIPPANY, NJ - February 25, 2020 - commingle:engage, by Lodging Interactive, the hospitality industry’s premier provider of full-service social media marketing and guest reputation management services today announced the roll-out of its Marriott Hotels social media marketing and brand-compliant guest reputation management services. Priced at just $499 per month, the Marriott services include fully managed weekly postings on Facebook, Instagram, and Twitter along with responding to all TripAdvisor guest reviews 7 days a week. “As we continue to partner with full-service Marriott properties, it became evident to us that we needed to...
commingle:engage Provides Hilton Hotels Brand Compliant Social Media & TripAdvisor Guest Review Responses – From $499.
Lodging Interactive & commingle:engage | February 19, 2020
PARSIPPANY, NJ - February 19, 2020 - commingle:engage, by Lodging Interactive, the hospitality industry’s premier provider of full-service social media marketing and guest reputation management services today announced the roll-out of its Hilton Hotels brand-compliant social media marketing and guest reputation management services. Priced at just $499 per month, the Hilton Hotels brand-compliant services include fully managed weekly postings on Facebook, Instagram, and Twitter along with responding to all TripAdvisor guest reviews 7 days a week. “We challenged ourselves to create a new commingle:engage social media and reputation ...
Six Habitudes of Hotel Sales Success™
Doug Kennedy | February 17, 2020
By Doug Kennedy As my workshop participants and frequent readers know, I often talk about the new era of “Silent Selling,” where most correspondence is happening via email, app message or text. My recent train-the-the trainer articles have focused on a “tech for touch” approach for hotel sales success, so this month I’m focusing more on the “touch” part. Following are Six Habitudes of Hotel Sales Success™ to use when engaging sales prospects, clients, and meeting/function planners, where in person, over the phone, or via written correspondence. Many readers will first wonder, “What is a “habitude?” Merriam-Webst...
Enhance Your Social Media Strategy With This One Tip
Pipeline Social Media | February 17, 2020
By Maiya Wall / Pipeline Social Media We have been devouring all of the New Year’s themed blogs that predict what trends and practices will be the new to-do in the world of social media. We’ve been taking it all in and deciding what new practices and perspectives will help us serve our clients best. If we can throw our ring into the hat, we have one suggestion for something hotels can do to boost engagement—post more. It doesn’t sound revolutionary, but let us explain. We have onboarded hundreds of clients and the one thing that they have in common 99% of the time is this—they were not posting enough. Our critiques are often n...
7 Mobile Marketing Trends to Watch in 2020
Anthony Del Gigante | February 5, 2020
By Anthony Del Gigante Which mobile trends are likely to have a major impact on marketing in the year ahead? That question is particularly challenging to answer in 2020 because we're in a period of transition: current mobile technologies are still transforming consumer and business behaviors in crucial ways, but the effects of the next big thing—5G wireless—likely won't be felt this year. As Forrester Research put it in a recent report: "Yes, [5G] will matter for industrial players, but to consumers, 5G in 2020 will feel like 3G in 2004 or 4G in 2010." In other words, 5G is something you should definitely be thinking about, bu...
Reconsidering the Marketing Director Position
Larry Mogelonsky | February 5, 2020
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) As simple as it may be, while marketing is forever a somewhat nebulous pursuit, everyone understands revenue, particularly general managers and owners. This alone has meant that the Revenue Director has gained status over the marketing ninjas within the past two decades, and yet the two must still work harmoniously. Revenue is what drives our business. Revenue keeps the financial wolves at bay. Revenue is what allows paycheques to be written. Revenue equals cash flow and without it a property ceases operation. Accordingly, a revenue director is a critical member of your management t...
The Facebook Algorithm in 2020: What Hotels & Resorts Need to Know
Lodging Interactive & commingle:engage | February 3, 2020
It’s no secret that organic Facebook marketing can be a little fickle for anyone with a business account on the platform. We’ve been seeing organic reach decline for more than five years, making it increasingly difficult to reach potential guests without paying, even if they’re already following you. This all comes down to the Facebook algorithm, which decides which content will gain the most visibility in users’ newsfeeds. And there is a silver lining here: Facebook marketing is still a good investment for businesses, and knowing how to work with the algorithm can help you gain more visibility and connect with potential, current, ...
Want to Step Up Your B2B Lead Generation? You Need to Read This First!
Alan Young | January 29, 2020
By Alan E. Young I have a question for you. How do you get leads in this new economy? “A story is at its best when it's not intrusive, when it brings value to a platform's consumers, and when it fits in as a natural step along the customer's path to making a purchase,” explains Gary Vaynerchuk, in his bestselling book, Jab, Jab, Jab, Right Hook. The overall takeaway of the book is that companies have to continually give value to their audience before asking them to buy their products and services. And so, the better question is this: how do we get there in the first place? Before anything else, shouldn’t we be considering those...
2020 Global Travel Marketing Trends Unveiled in New Sojern Report
Sojern | January 23, 2020
More than 1,100 travel marketers surveyed in 26 countries talk 2020 travel trends SAN FRANCISCO – 23 January 2020 – Sojern, a leading provider of digital marketing solutions for travel, today published the second edition of its report, The Future of Travel Advertising: 2020 State of the Industry Report. The research, which was fielded and hosted by Dynata, surveyed more than 1,100 global travel marketers across 26 countries who shared key challenges marketers face, how they overcame them, and their strategies for the coming year. In its second edition, the 2020 report highlights the impact of emerging trends and technologies on th...
Milestone Wins Big at Adrian Awards With Two Golds and Three Silvers
Milestone Inc. | January 16, 2020
Santa Clara, CA (January 16, 2020) – Milestone announced today it won a total of 8 prestigious Adrian awards including two highly coveted gold awards, three silvers, and three bronzes. The Hospitality Sales & Marketing Association International (HSMAI) honored Milestone Inc. for innovation in digital marketing and for its digital marketing platforms that drove significant ROI for its customers. The awards were granted for the projects done for several hospitality customers including Marriott Digital Services, Omni Hotels and Resorts, The Evelyn Hotel, a Triumph Hotels property located in New York City, and a Mexico luxury hotel group. ...
Fuel Promotes Hotel Digital Marketing Innovation as Sponsor of 2020 HSMAI Marketing Strategy Conference
Fuel | January 15, 2020
Award-winning hotel software and digital marketing solutions available for demonstration at HSMAI’s annual hospitality marketing summit New York, NY – January 15, 2020 – Fuel, the premier software provider and digital agency for the hotel industry, announces its participation as a Bronze sponsor in the annual Hospitality Sales & Marketing Association International (HSMAI) 2020 Marketing Strategy Conference. Taking place January 22 at the New York Marriot Marquis, HSMAI’s Marketing Strategy Conference is highly anticipated each year as the most comprehensive digital marketing event for the hotel industry. With a powerful e...
Lodging Interactive Establishes Gen Z Think-Tank With Rutgers University Students
Lodging Interactive | January 13, 2020
PARSIPPANY, NJ - January 13, 2020 - Lodging Interactive, a full-service digital marketing, social media engagement and reputation management agency exclusively serving the hospitality industry, today announced it has established a commingle:enagage Gen Z Think-Tank with Rutgers University students. The Gen Z Think-Tank provides insights into what resonates with Gen Z consumers as it relates to hospitality social media and travel marketing. “A first of its kind, our commingle:enagage Gen Z Think-Tank provides our marketing teams with valuable insights on how to most effectively communicate, visually and otherwise, with the Gen Z trave...
Sojern’s Digital Marketing Platform Built to Reduce Reliance on OTAs for Hotels of All Sizes, Now Available as a Subscription
Sojern | January 9, 2020
Serving 10,000 Customers in 140 Countries, Sojern Offers Hotels Real-Time Access to Travel Data and Holistic Digital Media Solutions SAN FRANCISCO – January 9, 2020 – Sojern, a leading provider of digital marketing solutions serving 10,000 customers in more than 140 countries, today announced that it will offer its digital marketing solutions for independent hotel and chain properties as a subscription. A commission version of the same solution has been popular with Sojern hotel customers for some time. With this new package, the same enterprise-grade technology developed to power marketing campaigns for the world’s biggest trav...
Some Notes on Crafting the Perfect Hotel Event
Larry Mogelonsky | January 8, 2020
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Is there really such a thing as a perfect event that’s held at a hotel? You know, the one that brides dream of or the one that corporate meeting planners hoping to make their mark lust after? For the past few years, I’ve been following numerous properties on LinkedIn, and standing out from the pack is Forbes five-star, The Lanesborough in London, England, a member of the Oetker Collection. This illustrious 93-room property is an iconic landmark in the heart of the Hyde Park area. The building was designed by the same architect of the National Gallery, William Wilkins. The Lanesb...
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The Relevance of Brand Relevance
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