News for the Hospitality Executive
To kick off our 10-year anniversary celebration, HeBS Digital will be launching the following:
Hospitality eBusiness Strategies (HeBS Digital) is conceptualized and created as an extension of two travel Internet start-ups founded by HeBS Digital President & CEO Max Starkov: Travelbreak.com and WhaleMedia.com. HeBS Digital secures its first clients and begins developing a portfolio of ROI generating services. Starkov starts teaching graduate courses on Hotel E-Commerce and Online Distribution at New York University's Tisch Center for Hospitality and Tourism Studies, as an adjunct professor. Also this year, HeBS Digital starts the tradition of publishing groundbreaking articles on hotel e-commerce and online distribution topics with 12 articles in 2001, including “Wireless in Travel and Hospitality: Hype or Necessity?” and “Independent Hoteliers: Twelve Inexpensive Ways to Promote Your Website”.
HeBS Digital secures more notable clients, some of which are still with us today, locks in 2 industry conference speaking engagements, and publishes 5 industry research articles, including “Hotelier’s Top Ten New Year’s Internet Marketing Resolutions” and “Brand Erosion or How Not to Market Your Hotel on the Web”.
The HeBS Digital portfolio of clients hits 100 with Fairmont Hotels! HeBS Digital wins its first major website design award – the HSMAI Golden Click Award (now known as the Adrian Award), and is engaged for 2 major industry event speakerships. HeBS Digital publishes 9 research articles, including “Best Rate Guarantees in Hospitality” and “Developing a Destination Web Strategy in Hospitality”.
This year, HeBS Digital solidifies its place as the only hotel digital marketing firm to focus strictly on driving direct online channel revenues for its clients with the article, “The Year of Direct Online Distribution.” HeBS Digital also secures 3 HSMAI Golden Click Awards and 5 speaking engagements at major hospitality conferences.
HeBS Digital continues to gain notable clients, many of whom are still with us today. HeBS Digital also wins some big awards this year, including three HSMAI Golden Click Awards and an eMarketer of the Year Award for its client, Joie De Vivre Hotels. The firm has 5 speakership engagements and publishes 3 articles, including “The End of the Merchant Model as We Know It” and “Search Engine Marketing in Hospitality”.
HeBS Digital launches the first “Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices in Hospitality”, in conjunction with NYU’s Tisch Center for Hospitality Studies. HeBS Digital also publishes 7 articles and wins 13 awards, including the Best Travel Website of the Year WebAward. Notable articles include “Consumer Generated Media – a Threat or an Opportunity” and “Developing a Blog Strategy in Hospitality”. The firm has 6 industry event speaking engagements, including a “Blog Strategy in Hospitality” workshop at EyeforTravel’s Travel Distribution Summit.
HeBS Digital wins 18 website design and digital marketing campaign awards, and reintroduces the important topic of mobile marketing as something to watch (after first introducing this topic in 2001) in one of its 9 published articles. Other important articles include “Building an eCRM Strategy in Hospitality” and “Measuring Results and ROI from Marketing Spend in Hospitality”. The firm secures 7 guest speakerships, including a social media workshop.
HeBS Digital introduces its first Web 2.0 application on a website – an interactive sweepstakes for Eldorado Hotel Casino in Reno, Nevada. HeBS Digital wins 21 hotel website design and digital marketing awards, and publishes 6 articles, including “Best Practices on Monitoring Hotel Review Sites” and the much acclaimed “Getting Back to the Basics: The Hotelier's Internet Marketing Action Plan”.
This year, HeBS Digital has 10 guest speakership engagements, many of them on customer engagement, best practices in managing the direct online channel, and social media.
HeBS Digital dominates HotelMarketing.com’s Most Popular articles of the year with 6 articles, including the groundbreaking “Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here”, and “The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both?”, an article on the increasing dependency on OTA's, which garnered many comments. This is also a big year for awards, with HeBS Digital receiving 16, including the Gold Magellan Award for our interactive sweepstakes product. HeBS Digital’s President & CEO receives the HSMAI “Top 25 Most Extraordinary Minds in Sales & Marketing” honor.
HeBS Digital receives its 100th creative digital marketing award! HeBS Digital receives a total of 39 website design and digital marketing creative awards and publishes 12 new articles, including “Best Practices in Hotel Website Design” and “Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: The Hotelier’s Best Practices Guide”. Max Starkov is appointed to serve on the HSMAI Digital Marketing Council, the highest hotel Internet marketing authority in the country, commissioned to monitor and educate HSMAI members about the emerging trends and innovations happening in hotel digital marketing universe. HeBS Digital also expands its client services by opening a dynamic, fully functional client services office in Las Vegas.
Over the past ten years, HeBS Digital has grown to a 65+ person company of top-notch, in-house experts in all areas of hotel website design and digital marketing. HeBS Digital’s senior team has 11 Master’s degrees in hospitality studies, tourism, marketing and business administration from top universities. The company continued to expand and generate serious ROIs for clients even during the recession (2240% ROI overall for clients in 2009 and 2237% ROI in 2010) by constantly driving innovation, developing best practices in the industry, and providing exceptional services to each and every client. HeBS Digital clients stay with us an average of 5-6 years, proving we are not just an agency but a partner to our clients.
“HeBS Digital doesn’t just provide a service to hoteliers; we offer value and a partnership. We have always strived to be the smartest company in the industry – not the largest. We are very excited to take our company to the next level, and believe that rebranding to HeBS Digital exemplifies our commitment to constant innovation in the online space,” said Max Starkov, President and CEO of HeBS Digital. “Every strategy we have created, every website we have launched, and every digital marketing campaign we have promoted from the day HeBS Digital started operating has had one major goal – to drive serious revenues for our clients. From all of us at HeBS Digital, we would like to extend a warm thank you to the industry and to our clients for your support. We look forward to continuing our mission of helping hoteliers maximize online revenues and maximizing value for our clients with cutting edge services for years to come.”About Hospitality eBusiness Strategies:
Founded in 2001, Hospitality eBusiness Strategies (HeBS Digital) is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (www.HeBSDigital.com).
HeBS Digital has pioneered many of the "best practices" in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 130 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs has sought and successfully taken advantage of the hospitality Internet marketing expertise offered at HeBS Digital. Contact HeBS’ consultants at (212) 752-8186 or firstname.lastname@example.org.
Mariana Mechoso Safer
Hospitality eBusiness Strategies, Inc.
6 West 48th Street, 8th Floor. New York, NY 10036
eBusiness Strategies Takes Away Top IAC Awards, including Four Best of
Industry Awards / April 2011
Future is Now: The Emergence of The Customer Engagement Channel in
Hospitality / Max Starkov and Mariana Mechoso Safer / March 2011
HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy
/ Lauren DeGeorge / February 2011
Best Practices: 2011 Social Media Resolutions / January 2011
Hotels’ New Brand Website by Hospitality eBusiness Strategies Wins
Major Awards and Increases Revenue by Twenty Percent / January 2011
2011 Top Ten Internet Marketing Resolutions / Max Starkov and
Mariana Mechoso Safer / January 2011
HeBS Perspective: Members-Only, Flash Sales and Group Buying Sites –
Are These New Retail Concepts a Good Idea for Hotel Distribution? /
Sara O’Brien / December 2010
HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites / Max
Starkov / December 2010
on ROI Driven Hotel Website Design and Multichannel Marketing Results
in Significant Hotel Online Revenues and … Major Awards / November
eBusiness Strategies to Speak at EyeforTravel’s Customer Centric
Strategies for Travel 2011 in Atlanta / November 2010
eBusiness Strategies Continues its Tradition of Excellence in Website
Design with Eight W³ Awards / November 2010
eBusiness Strategies Wins One Gold and Two Silver Magellan Awards for
Web 2.0 and Multichannel Marketing Initiatives / September 2010
|Hospitality eBusiness Strategies to Present during Mobile Technology & Travel Keynote Session at EyeforTravel s Travel Distribution Summit / August 2010|
|Hospitality eBusiness Strategies Wins Best in Class Interactive Media Award for the Silver Legacy Resort Casino Website / July 2010|
|HeBS to Address Mobile Marketing at HSMAI Conference; Max Starkov of Hospitality eBusiness Strategies to present on mobile marketing at HSMAI s Revenue Management & Internet Marketing Strategy Conference on June 21, 2010 in Orlando, FL. / May 2010|
|Hospitality eBusiness Strategies (HeBS) to Present at the European Hospitality Technology Educational Conference (EHTEC) / January 2010|
|Hospitality eBusiness Strategies Unveils its Latest Web 2.0 Application: A Multi-Channel Interactive Scavenger Hunt for the City of Indian Wells / January 2010|
|Hospitality eBusiness Strategies (HeBS) Wins the Prestigious Best in Class Interactive Media Award / January 2010|
|Hospitality eBusiness Strategies (HeBS) Dominates Again in HotelMarketing.com s Most Popular Articles of 2009 / January 2010|
|Hospitality eBusiness Strategies Announces the Fourth Annual Benchmark Survey; Survey to Measure Hotel Internet Marketing Strategies, Budget Planning and Best Practices / December 2009|
|HeBS Wins Major Web 2.0 Design & Development Awards / November 2009|
|Hospitality eBusiness Strategies Wins Three W3 Awards for Outstanding Achievement in Web 2.0 and Website Development / October 2009|
|Hospitality eBusiness Strategies (HeBS) Announces Hotel Indigo New York City-Chelsea Website Launch / July 2009|
|HeBS Awarded “Best in Class” Interactive Media Award for Outrigger Lodging’s Grafton on Sunset Hotel Website / May 2009|
|Max Starkov of HeBS to Present at the CRM & Loyalty Strategies for Travel Conference in Atlanta; Chief Strategist Will Discuss How to Use Your Website as a Retention Tool at EyeforTravel Conference / February 2009|
|Max Starkov of Hospitality eBusiness Strategies to Receive Top 25 Most Extraordinary Minds in Sales and Marketing 2008 Honor At HSMAI Adrian Awards Gala Annual Gala Dinner to be Held Jan. 26 in New York City / December 2008|
|Hospitality eBusiness Strategies Wins Five Prominent Interactive Media Awards including Best in Class; Luxe Worldwide Hotels' New Brand Website Honored as Best in Class in Travel and Tourism 2008 / December 2008|
|Hospitality eBusiness Strategies Partners with The Tides Inn Chesapeake Bay Virginia; HeBS to increase direct online bookings and boost Internet marketing presence for The Tides Inn / October 2008|
|Hospitality eBusiness Strategies Announces the 2009 Benchmark Survey; Survey to Measure Hotel Internet Marketing Strategies, Budget Planning and Best Practices / October 2008|
|Hospitality eBusiness Strategies (HeBS) Announces Luxe Worldwide Hotels New Website Launch / October 2008|
|Hospitality eBusiness Strategies to Present at MICE Asia 2008 in Kuala Lumpur / July 2008|
|Hospitality eBusiness Strategies Receives Top International Creative Awards - 2008 Summit International Awards / May 2008|
|Hospitality eBusiness Strategies Receives Official Honoree Distinction for the 12th Annual Webby Awards in 2008 / May 2008|
|Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007 / December 2007|
|Hospitality eBusiness Strategies Wins Three W3 Awards / November 2007|
|Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007 / December 2007|
|Hospitality eBusiness Strategies Receives Seven New Website Excellence Awards; Highest 2006 Interactive Media Awards and W3 Awards / November 2006|
|Hospitality eBusiness Strategies Wins Five Web Marketing Association Awards; 2006 WebAward for Best Travel Website / October 2006|