News for the Hospitality Executive
Hospitality eBusiness Strategies to Present during Mobile Technology & Travel Keynote Session at EyeforTravel’s Travel Distribution Summit
Summary: Chief eBusiness Strategist for Hospitality eBusiness Strategies, Max Starkov, will present during the Mobile Technology & Travel keynote session at EyeforTravel’s flagship Travel Distribution Summit in Chicago, IL in October.
New York, NY, August 3, 2010 – Hospitality eBusiness Strategies (HeBS), the hospitality industry’s leading Internet marketing and distribution consulting firm, today announces Chief eBusiness Strategist, Max Starkov, will present at EyeforTravel’s flagship Travel Distribution Summit North America in Chicago, IL, Oct 13-14. Starkov will speak during the Keynote Session, “The New Age – Mobile Strategies and Opportunities in Travel,” on day two of the conference.
The Travel Distribution Summit, now in its twelfth year, is North America’s largest forum for travel industry professionals. The conference will address trends, innovations, challenges, and opportunities within the industry. During his keynote, Starkov will outline a concrete mobile marketing action plan for hoteliers; offer case studies from the mobile marketing trenches; and discuss mobile booking engines, m-CRM, m-marketing lists, mobile advertising, location-based services and more. Hoteliers in attendance will gain a clear understanding of the importance of mobile strategies and learn how to launch and manage a robust mobile marketing plan for their hotels.
“Mobile travel bookings are projected to grow 700% in two short years, and US M-Commerce will reach a staggering $1 billion in 2010 (ABI Research),” said Starkov. “Mobile marketing must become a vital component of the marketing mix for any successful travel marketer and hotelier. In order to meet the enormous growth in consumer demand for mobile services, travel marketers must start with a clear understanding of current best practices in mobile marketing, and then launch a targeted mobile strategy and campaign—starting with a mobile website. As the professional development of hoteliers and travel marketers is our passion at HeBS, I welcome the opportunity to provide attendees with a step-by-step mobile marketing action plan on how to drive incremental revenues using a sound, cutting-edge mobile marketing strategy.”
HeBS is a pioneer of mobile strategies in hospitality, creating and implementing mobile websites and mobile Internet marketing strategies for its clients. HeBS’ principals have written influential articles and research papers on the subject including “Wireless in Travel and Hospitality: Hype or Necessity?” (September, 2001) and “Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here” (August, 2009). The firm recently won an Internet Advertising Competition (IAC) award for Best Hotel and Lodging mobile application for The Allison Inn & Spa mobile-ready website. Starkov also led presentations on mobile marketing at the last EHTEC conference, as well as at HSMAI’s Revenue Management & Internet Marketing Strategy Conference this past June.
Hospitality eBusiness Strategies (HeBS), based in New York City, is an award-winning, full-service Internet marketing and Direct Online Channel Strategy firm, strictly dedicated to the hospitality and travel verticals. HeBS has pioneered many of the "best practices" in hotel Internet marketing and direct online distribution. The firm specializes in helping hoteliers build their direct Internet marketing and distribution strategies, boost the hotel Internet marketing presence, establish interactive relationships with customers, and significantly increase direct online bookings and ROIs. A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel companies, hotel management and representation companies, franchisees and independents, resorts and casinos and CVBs has sought and successfully taken advantage of HeBS‘ firm hospitality Internet marketing expertise. For more information visit HeBS website www.hospitalityebusiness.com. Contact HeBS consultants at (212) 752-8186 or [email protected].
About Eyefor Travel
EyeforTravel is a media company specializing in business intelligence for the travel and tourism industry. Focusing on Online Travel Marketing, Web 2.0, Social Media, revenue management, distribution, and travel technology, EyeforTravel frequently hosts conferences throughout the globe gathering the industry’s top strategists and innovators. Founded in 1997, Eye for travel is one of the top travel trade new sources, providing in-depth research and networking for thousands of travel companies. For more information, contact EyeforTravel, FC Group Ltd., 7-9 Fashion Street, London, E1 6PX, UK; [email protected]; or visit the website at www.eyefortravel.com.
Mariana Mechoso Safer
Hospitality eBusiness Strategies, Inc.
14 E. 60th Street, Suite 400, New York, NY 10028
Email: [email protected]
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