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Hospitality eBusiness Strategies Wins Three W3 Awards
for Outstanding
Achievement in Web 2.0 and Website Development
New York, NY � October 28, 2009, � Hospitality eBusiness
Strategies, (HeBS), NYC today announced receipt of three W3 Silver Awards
for outstanding achievement in Web 2.0 and website development. The
W3 awards are sanctioned and judged by the International Academy of the
Visual Arts, consisting of top-tier professionals from media, advertising
and marketing firms. The 2009 awards were chosen from a pool of 3,000
entries from top companies and agencies worldwide.
W3 Silver Award Winners: � City of Indian Wells, Online Campaign Category (Interactive Sweepstakes)�These awards show how important an innovative, interactive campaign and a creative website are to a hotel�s marketing and distribution efforts,� said Max Starkov, president and CEO of HeBS. �The award winners, our client hoteliers, understand the competitive advantages of a comprehensive, well executed Direct Online Channel strategy. A powerful web presence enables them to reach out directly to their customers, resulting in increased revenues and above-industry average ROIs.� The hotel website has become the first point of contact with past, present and future customers. In the case of hotel websites not developed according to industry�s best practices, this is often the last point of contact with the customer. Hotel websites can no longer exist as mere online brochures and transactional mechanisms; they have to be at least as engaging and interactive as social media networks and the blogosphere. Sites must now provide a range of Web 2.0 features and functionalities such as sweepstakes, contests, photo sharing, blogs, quizzes, interactive games and event calendars. With interactive campaigns, such as Indian Wells� 30 Day Free Room Giveaway Sweepstakes, hotel websites must intrigue users by allowing them to interact with the destination or brand. The above W3 Award winners understand it is no longer sufficient to have just any hotel website. Today�s online travel consumers demand that a hotel website have honest and truthful content, rich media, and interactive features and functionalities that guarantee an impeccable user experience every time. The W3 Awards honor superior creativity on the web and recognize the individuals behind award-winning web sites, web advertising and web marketing programs. W3 is the first major web competition to be accessible to a wide range of agencies from the major agencies to the smaller firms. About HeBS
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