News for the Hospitality Executive |
November
22, 2010 - In the 2010 HeBS
Benchmark Survey on Hotel Internet Marketing Budget
Planning and Best Practices, participating
hoteliers believed website
design/redesign and Web 2.0 initiatives would prove to be two of the
strongest
revenue generating initiatives this year.
In addition, hoteliers stated they believe that website re-designs, SEO
and Web 2.0 produce the best results and highest return on investment
(ROI):
Which Internet marketing formats do you believe produce the best results and the highest returns on investment (ROI)?
2009 2010
Website design/redesign
56.3%
61.7% Website optimization 81.6% 70% Search optimization – Organic search 60.9% 58.3% Web 2.0/Social Media 37.9% 41.7% Source: Hospitality eBusiness Strategies (HeBS) 2010 Benchmark Survey on Hotel Internet Marketing In recognition of becoming true partners with its clients, carefully studying their business objectives, tailoring strategic marketing plans, and launching websites and multichannel marketing campaigns with the goal of generating incremental revenues, Hospitality eBusiness Strategies won six Adrian Awards from the Hospitality Sales & Marketing Association International (HSMAI) and seven Davey Awards. The results of this strategic direct online channel approach are more than positive. The following case study is based on HeBS’ full-service Internet marketing and direct online channel strategy clients. The study illustrates that investments in the direct online channel (hotel website re-designs, multichannel marketing initiatives, etc.) pay off handsomely: Return on Investment (ROI) from the Direct Online Channel in 2009: Total Room Nights
Booked:
530,605
Total Revenue Generated: $63,900,305 Total Marketing Spend: $2,004,093 Return on Ad Spent (ROAS) 3088% (31:1) Cost of Website and Campaign Management: $2,729,893 Return on Investment (ROI) 2,240% (22:1) Source: 2010 HeBS Research “In the most recent HeBS Benchmark Survey, results showed that hoteliers believed website design and Web 2.0 initiatives produced the best results and highest returns. HeBS is in full agreement and designs and conceptualizes every website and multichannel marketing campaign with this in mind. We understand our clients’ principle need—driving hotel bookings in the most cost-efficient way, through the direct online channel. Our multiple Adrian Awards and Davey Awards are a testament to this, and we are honored to share these with our clients,” said Max Starkov, Chief eBusiness Strategist at HeBS. HeBS received the following website design and multichannel marketing awards: Adrian Awards:
About HeBS Hospitality eBusiness Strategies (HeBS), the industry’s leading Internet marketing strategy consulting firm for the hospitality vertical, is based in New York City. HeBS has pioneered many of the "best practices" in hotel Internet marketing and direct online distribution. The firm specializes in helping hoteliers build their direct Internet marketing and distribution strategy, boost the hotel Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs. A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel companies, hotel management and representation companies, franchisees and independents, resorts and casinos and CVBs has sought and successfully taken advantage of the firm hospitality Internet marketing expertise. |
Contact: Mariana Mechoso Safer Hospitality eBusiness Strategies, Inc. 14 E. 60th Street, Suite 400, New York, NY 10028 Phone 212-752-8186 Email: [email protected] Web: http://www.hospitalityebusiness.com
|