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Focus on ROI Driven Hotel Website Design and Multichannel Marketing Results in
Significant Hotel Online Revenues and … Major Awards


November 22, 2010 - In the 2010 HeBS Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices, participating hoteliers believed website design/redesign and Web 2.0 initiatives would prove to be two of the strongest revenue generating initiatives this year.  In addition, hoteliers stated they believe that website re-designs, SEO and Web 2.0 produce the best results and highest return on investment (ROI):
 
Which Internet marketing formats do you believe produce the best results and the highest returns on investment (ROI)?
 
   2009       2010
Website design/redesign                                                        56.3%      61.7%
Website optimization                                                             81.6%      70%
Search optimization – Organic search                                    60.9%      58.3%
Web 2.0/Social Media                                                          37.9%      41.7%
 
Source: Hospitality eBusiness Strategies (HeBS) 2010 Benchmark Survey on Hotel Internet Marketing
 
In recognition of becoming true partners with its clients, carefully studying their business objectives, tailoring strategic marketing plans, and launching websites and multichannel marketing campaigns with the goal of generating incremental revenues, Hospitality eBusiness Strategies won six Adrian Awards from the Hospitality Sales & Marketing Association International (HSMAI) and seven Davey Awards.
 
The results of this strategic direct online channel approach are more than positive. The following case study is based on HeBS’ full-service Internet marketing and direct online channel strategy clients. The study illustrates that investments in the direct online channel (hotel website re-designs, multichannel marketing initiatives, etc.) pay off handsomely:
 
Return on Investment (ROI) from the Direct Online Channel in 2009:
 
Total Room Nights Booked:                                530,605
Total Revenue Generated:                                    $63,900,305
Total Marketing Spend:                                        $2,004,093
Return on Ad Spent (ROAS)                            3088% (31:1)
Cost of Website and Campaign Management:       $2,729,893
Return on Investment (ROI)                            2,240% (22:1)
 
Source: 2010 HeBS Research
 
“In the most recent HeBS Benchmark Survey, results showed that hoteliers believed website design and Web 2.0 initiatives produced the best results and highest returns. HeBS is in full agreement and designs and conceptualizes every website and multichannel marketing campaign with this in mind. We understand our clients’ principle need—driving hotel bookings in the most cost-efficient way, through the direct online channel. Our multiple Adrian Awards and Davey Awards are a testament to this, and we are honored to share these with our clients,” said Max Starkov, Chief eBusiness Strategist at HeBS.
 
HeBS received the following website design and multichannel marketing awards:
 
Adrian Awards: Davey Awards: “In the ultra competitive casino industry, it is only through strategic partnerships with thought leaders like Hospitality eBusiness Strategies that we are able to achieve and maintain our role as market leaders. We are honored to have received these awards and look forward to more exciting marketing campaigns in 2011” said Chad Hallert, Director of E-Commerce & Internet Marketing.

About HeBS
Hospitality eBusiness Strategies (HeBS), the industry’s leading Internet marketing strategy consulting firm for the hospitality vertical, is based in New York City. HeBS has pioneered many of the "best practices" in hotel Internet marketing and direct online distribution. The firm specializes in helping hoteliers build their direct Internet marketing and distribution strategy, boost the hotel Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs. A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel companies, hotel management and representation companies, franchisees and independents, resorts and casinos and CVBs has sought and successfully taken advantage of the firm hospitality Internet marketing expertise.

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Contact: 

Mariana Mechoso Safer
Hospitality eBusiness Strategies, Inc.
14 E. 60th Street, Suite 400, New York, NY 10028
Phone 212-752-8186
Email: mariana@hospitalityebusiness.com
Web: http://www.hospitalityebusiness.com

 

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Also See: Hospitality eBusiness Strategies to Speak at EyeforTravel’s Customer Centric Strategies for Travel 2011 in Atlanta / November 2010

Hospitality eBusiness Strategies Continues its Tradition of Excellence in Website Design with Eight W³ Awards / November 2010

Hospitality eBusiness Strategies Wins One Gold and Two Silver Magellan Awards for Web 2.0 and Multichannel Marketing Initiatives / September 2010

Hospitality eBusiness Strategies to Present during Mobile Technology & Travel Keynote Session at EyeforTravel s Travel Distribution Summit / August 2010

Hospitality eBusiness Strategies Wins Best in Class Interactive Media Award for the Silver Legacy Resort Casino Website / July 2010

HeBS to Address Mobile Marketing at HSMAI Conference; Max Starkov of Hospitality eBusiness Strategies to present on mobile marketing at HSMAI s Revenue Management & Internet Marketing Strategy Conference on June 21, 2010 in Orlando, FL. / May 2010

Hospitality eBusiness Strategies (HeBS) to Present at the European Hospitality Technology Educational Conference (EHTEC) / January 2010

Hospitality eBusiness Strategies Unveils its Latest Web 2.0 Application: A Multi-Channel Interactive Scavenger Hunt for the City of Indian Wells / January 2010

Hospitality eBusiness Strategies (HeBS) Wins the Prestigious Best in Class Interactive Media Award / January 2010

Hospitality eBusiness Strategies (HeBS) Dominates Again in HotelMarketing.com s Most Popular Articles of 2009 / January 2010

Hospitality eBusiness Strategies Announces the Fourth Annual Benchmark Survey; Survey to Measure Hotel Internet Marketing Strategies, Budget Planning and Best Practices / December 2009

HeBS Wins Major Web 2.0 Design & Development Awards / November 2009

Hospitality eBusiness Strategies Wins Three W3 Awards for Outstanding Achievement in Web 2.0 and Website Development / October 2009

Hospitality eBusiness Strategies (HeBS) Announces Hotel Indigo New York City-Chelsea Website Launch / July 2009

HeBS Awarded “Best in Class” Interactive Media Award for Outrigger Lodging’s Grafton on Sunset Hotel Website / May 2009

Max Starkov of HeBS to Present at the CRM & Loyalty Strategies for Travel Conference in Atlanta; Chief Strategist Will Discuss How to Use Your Website as a Retention Tool at EyeforTravel Conference / February 2009

Max Starkov of Hospitality eBusiness Strategies to Receive Top 25 Most Extraordinary Minds in Sales and Marketing 2008 Honor At HSMAI Adrian Awards Gala Annual Gala Dinner to be Held Jan. 26 in New York City / December 2008

Hospitality eBusiness Strategies Wins Five Prominent Interactive Media Awards including Best in Class; Luxe Worldwide Hotels' New Brand Website Honored as Best in Class in Travel and Tourism 2008 / December 2008

Hospitality eBusiness Strategies Partners with The Tides Inn Chesapeake Bay Virginia; HeBS to increase direct online bookings and boost Internet marketing presence for The Tides Inn / October 2008

Hospitality eBusiness Strategies Announces the 2009 Benchmark Survey; Survey to Measure Hotel Internet Marketing Strategies, Budget Planning and Best Practices / October 2008

Hospitality eBusiness Strategies (HeBS) Announces Luxe Worldwide Hotels New Website Launch / October 2008

Hospitality eBusiness Strategies to Present at MICE Asia 2008 in Kuala Lumpur / July 2008

Hospitality eBusiness Strategies Receives Top International Creative Awards - 2008 Summit International Awards / May 2008

Hospitality eBusiness Strategies Receives Official Honoree Distinction for the 12th Annual Webby Awards in 2008 / May 2008

Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007 / December 2007

Hospitality eBusiness Strategies Wins Three W3 Awards / November 2007

Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007 / December 2007

Hospitality eBusiness Strategies Receives Seven New Website Excellence Awards; Highest 2006 Interactive Media Awards and W3 Awards / November 2006

Hospitality eBusiness Strategies Wins Five Web Marketing Association Awards; 2006 WebAward for Best Travel Website / October 2006
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