News for the Hospitality Executive |
Hospitality eBusiness Strategies Announces the
Fourth Annual Benchmark Survey
Survey to Measure Hotel Internet
Marketing Strategies, Budget Planning
and Best Practices
New York, NY � December 2, 2009 � Hospitality eBusiness Strategies (HeBS) today announced the launch of the 2010 Benchmark Survey on Hotel Internet Marketing Strategies, Budget Planning and Best Practices. The 2010 survey, following the 2007, 2008 and 2009 editions, asks hoteliers which Internet formats and methods they use to reach potential and current guests, which Internet marketing practices generate the highest ROI, how they choose to allocate marketing dollars to certain mediums over others, and more. The 2010 survey also includes new questions concerning Social Media and Mobile Marketing � two of the most progressive initiatives of 2010. Important Industry Insights from the 2009 Benchmark Survey:
According to Max Starkov, Chief eBusiness Strategist at Hospitality eBusiness Strategies, �HeBS has revised and distributed this survey over the past four years as a tool to identify trends and reveal insights within the hospitality industry. We want participating hoteliers to know that we truly value their contributions to the survey, and that we look forward to providing them with results that will optimize their Internet marketing budgets and strategies in 2010. � General managers, revenue managers, sales and marketing managers, e-commerce managers and professionals at hotels, resorts, hotel management companies and hotel chains are invited to participate in the 2010 Benchmark Survey on Hotel Internet Marketing Strategies, Budget Planning and Best Practices. The results of the survey will be distributed to all survey respondents at no cost, and participants will be entered to win one of three free Website Best Practices Utilization Audits (valued at $500 each) and two iPod Touches (valued at up to $250 each). Please click here to participate in the survey. About HeBS:
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