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Hospitality eBusiness Strategies Announces the
Fourth Annual Benchmark Survey

Survey to Measure Hotel Internet Marketing Strategies, Budget Planning
and Best Practices


New York, NY – December 2, 2009 – Hospitality eBusiness Strategies (HeBS) today announced the launch of the 2010 Benchmark Survey on Hotel Internet Marketing Strategies, Budget Planning and Best Practices. The 2010 survey, following the 2007, 2008 and 2009 editions, asks hoteliers which Internet formats and methods they use to reach potential and current guests, which Internet marketing practices generate the highest ROI, how they choose to allocate marketing dollars to certain mediums over others, and more. The 2010 survey also includes new questions concerning Social Media and Mobile Marketing – two of the most progressive initiatives of 2010.

Important Industry Insights from the 2009 Benchmark Survey:

  • Hoteliers strongly believe that Internet marketing produces the best results in terms of revenue, buzz, and awareness. We asked hoteliers if they thought Internet marketing, traditional marketing, or a mix of both produces better results; 55.7% said Internet marketing (up from 49.2% in the 2008 survey and 37.7% in the 2007 survey). 
  • Even in 2009’s economic environment, 63% planned to increase their Internet marketing budgets in 2009 - with a majority of hoteliers planning to raise online budgets more than 15%. 
  • Almost half of all respondents believed their properties did NOT conform to industry’s best practices in terms of Internet marketing. 
  • The types of Web 2.0 marketing initiatives planned for in 2009 varied greatly from 2007 and 2008. In previous years, hoteliers selected Surveys and Comment cards as the Web 2.0 initiatives they were planning on implementing. In 2009, hoteliers selected advertising on Social Media sites (i.e. TripAdvisor), creating profiles on social networks and blogs on the hotel website
The goal of the 2010 Benchmark survey is to assess hoteliers’ 2010 Internet marketing priorities, provide the industry with insights into the evolution of Internet marketing strategies for the hospitality industry, and enable hoteliers to build ROI-centric, cost-effective Internet marketing strategies to accomplish their goals.

According to Max Starkov, Chief eBusiness Strategist at Hospitality eBusiness Strategies, “HeBS has revised and distributed this survey over the past four years as a tool to identify trends and reveal insights within the hospitality industry. We want participating hoteliers to know that we truly value their contributions to the survey, and that we look forward to providing them with results that will optimize their Internet marketing budgets and strategies in 2010. “

General managers, revenue managers, sales and marketing managers, e-commerce managers and professionals at hotels, resorts, hotel management companies and hotel chains are invited to participate in the 2010 Benchmark Survey on Hotel Internet Marketing Strategies, Budget Planning and Best Practices. The results of the survey will be distributed to all survey respondents at no cost, and participants will be entered to win one of three free Website Best Practices Utilization Audits (valued at $500 each) and two iPod Touches (valued at up to $250 each). 

Please click here to participate in the survey.

About HeBS:
Hospitality eBusiness Strategies (HeBS), the industry’s leading Internet marketing strategy consulting firm for the hospitality vertical, is based in New York City. HeBS has pioneered many of the "best practices" in hotel Internet marketing and direct online distribution. The firm specializes in helping hoteliers build their direct Internet marketing and distribution strategies, boost their hotels’ Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs. A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel companies, hotel management and representation companies, franchisees and independents, resorts, casinos and CVBs has sought and successfully taken advantage of HeBS’ hospitality Internet marketing expertise. Contact HeBS consultants at (212)752-8186 or info@hospitalityebusiness.com.

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Contact:

Editorial Contact:
Margaret Mastrogiacomo
Hospitality eBusiness Strategies, Inc.
14 E. 60th Street, Suite 400, New York, NY 10028
Phone 212-752-8186
Email info@hospitalityebusiness.com
Web: www.hospitalityebusiness.com

 

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Also See: HeBS Wins Major Web 2.0 Design & Development Awards / November 2009
Hospitality eBusiness Strategies Wins Three W3 Awards for Outstanding Achievement in Web 2.0 and Website Development / October 2009
Hospitality eBusiness Strategies (HeBS) Announces Hotel Indigo New York City-Chelsea Website Launch / July 2009
HeBS Awarded “Best in Class” Interactive Media Award for Outrigger Lodging’s Grafton on Sunset Hotel Website / May 2009
Max Starkov of HeBS to Present at the CRM & Loyalty Strategies for Travel Conference in Atlanta; Chief Strategist Will Discuss How to Use Your Website as a Retention Tool at EyeforTravel Conference / February 2009
Max Starkov of Hospitality eBusiness Strategies to Receive Top 25 Most Extraordinary Minds in Sales and Marketing 2008 Honor At HSMAI Adrian Awards Gala Annual Gala Dinner to be Held Jan. 26 in New York City / December 2008
Hospitality eBusiness Strategies Wins Five Prominent Interactive Media Awards including Best in Class; Luxe Worldwide Hotels' New Brand Website Honored as Best in Class in Travel and Tourism 2008 / December 2008
Hospitality eBusiness Strategies Partners with The Tides Inn Chesapeake Bay Virginia; HeBS to increase direct online bookings and boost Internet marketing presence for The Tides Inn / October 2008
Hospitality eBusiness Strategies Announces the 2009 Benchmark Survey; Survey to Measure Hotel Internet Marketing Strategies, Budget Planning and Best Practices / October 2008
Hospitality eBusiness Strategies (HeBS) Announces Luxe Worldwide Hotels New Website Launch / October 2008
Hospitality eBusiness Strategies to Present at MICE Asia 2008 in Kuala Lumpur / July 2008
Hospitality eBusiness Strategies Receives Top International Creative Awards - 2008 Summit International Awards / May 2008
Hospitality eBusiness Strategies Receives Official Honoree Distinction for the 12th Annual Webby Awards in 2008 / May 2008
Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007 / December 2007
Hospitality eBusiness Strategies Wins Three W3 Awards / November 2007
Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007 / December 2007
Hospitality eBusiness Strategies Receives Seven New Website Excellence Awards; Highest 2006 Interactive Media Awards and W3 Awards / November 2006
Hospitality eBusiness Strategies Wins Five Web Marketing Association Awards; 2006 WebAward for Best Travel Website / October 2006
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