New York, NY � February 5, 2009 � Chief eBusiness Strategist Max Starkov
of Hospitality eBusiness
Strategies (HeBS), the leading Internet marketing firm for the hospitality
industry, will speak at the EyeforTravel Conference: CRM & Loyalty
Strategies for Travel in Atlanta this March. The two day conference
in March will investigate how CRM can boost sales, build long term customer
loyalty and deliver exceptional bottom line results.
Starkov will present during the session: �How to Use Your Website as
a Retention Tool�, which will explore these crucial topics:
-
Marketing budgets are being reduced so how do you drive free traffic to
your website? Learn how to optimize your website so it reaches the right
customers
-
Find out how to synchronize your website with your CRM strategies and capabilities
-
See how to present a different website experience to different customer
segments
-
Web 2.0 as a CRM tool: understand why user wants to share their travel
experiences and create a website tailored to their needs
-
Is measuring frequency in website visits a good way to measure loyalty?
According to Starkov, �In a difficult economy such as ours, it is crucial
that hoteliers and other travel suppliers don�t just provide great
service to their guests, but that they �own� their customer throughout
the travel planning and decision making cycle. The hotel and travel
supplier website has become the first, quite often�the only, and unfortunately
for some hoteliers and travel suppliers�the last point of contact with
past, current and future customers. Building customer loyalty by using
a variety of CRM initiatives, especially via the hotel/travel supplier
website, will be a major factor in helping travel suppliers succeed � especially
in the direct online channel � in 2009. This Eye for Travel conference
brings together like minds at a time when the industry must think of new
and creative ways to use the most of what we have and keep customers loyal.�
According to Patrycja Bobek, Conference Director for EyeforTravel, �We
are delighted that Max Starkov will be joining a key presentation and debate
on this important topic at the EyeforTravel Conference CRM & Loyalty
Strategies for Travel, March 4-5, 2009 in Atlanta, GA. This is the
one event in 2009 travel companies interested in how CRM can boost sales,
build long term customer loyalty and improve bottom line results really
can�t afford to miss. Over the course of two information packed days, travel
companies will experience a wide range of thought provoking and challenging
sessions designed to stimulate and inform.
HeBS, one of the pioneers in eCRM strategies and implementations in
hospitality, creates, enhances and launches eCRM strategies for its clients.
HeBS� principals have written some of the most popular articles and research
papers on the subject, including �Building
an eCRM Strategy in Hospitality: How to Establish Mutually Beneficial Interactive
Relationships with Your Customers.�
The EyeforTravel Conference CRM & Loyalty Strategies for Travel
takes place March 4-5, 2009 in Atlanta, Georgia. To read more about this
conference and the event agenda, as well as a full list of guest speakers,
visit the EyeforTravel
website.
About HeBS
Hospitality
eBusiness Strategies, Inc. (HeBS) is the industry�s leading Internet marketing
and distribution strategy consulting firm for the hospitality and travel
verticals. Based in New York City, HeBS has pioneered many of the "best
practices" in hotel Internet marketing, website design + optimization,
and direct online distribution. HeBS specializes in helping travel suppliers
and hoteliers build and enhance their direct Internet marketing and distribution
strategy, boost their Internet marketing presence, establish interactive
relationships with their customers, and significantly increase direct online
bookings and ROIs. The firm brings a unique perspective to the industry,
gained through working with over 500 travel and hospitality companies including
major brands, luxury and boutique hotel companies, franchised and independent
hotels, resorts and casinos, convention bureaus and hotel management companies
worldwide. Find out more about HeBS at www.hospitalityebusiness.com
or by email at [email protected]
.
About Eye for Travel:
EyeforTravel is a media
company specializing in business intelligence for the travel and tourism
industry. It was started by Tim Gunstone in 1997 as part of the FC group.
EyeforTravel organizes over 30 events per year globally dedicated to technology
and online travel. Their flagship Travel Distribution Summits in North
America, Europe, Asia and most recently India are the industry meeting
places for travel e-commerce and technology executives in these regions.
Speakers include many of the industry�s leading strategists and innovators
and as such the events help to shape the future of travel distribution.
In addition to the Summits, they also run numerous highly focused conferences
on business critical topics including revenue management, social media,
ancillary revenue, online marketing, internet content, distribution technology
and more. Such is the popularity of these events that many are repeated
year after year, and across all regions they serve globally. |