Hotel Online
News for the Hospitality Executive


 

HeBS Awarded “Best in Class” Interactive Media Award for
Outrigger Lodging’s Grafton on Sunset Hotel Website



New York, NY – May 27, 2009 – Hospitality eBusiness Strategies (HeBS), the industry's leading full-service Internet marketing services and strategies consulting firm for the hospitality and travel verticals, today announced receipt of the prestigious “Best in Class” Interactive Media Award in the Travel/Tourism category for Outrigger Lodging Services’ Grafton on Sunset Hotel in West Hollywood. There is only one Best in Class award winner in the Travel/Tourism category, and it represents the very best in planning, execution and overall professionalism. All of the judges for the IMAs are distinguished professionals and members of the IMC, an organization dedicated to elevating the standards of excellence on the Internet. Judges evaluate websites based on five criteria: Design, Content, Feature Functionality, Usability and Standards Compliance. To win an IMA a site must excel in each criterion and rise above competitors' sites. 

Best in Class Winner:

Previous Website Awards for Outrigger Lodging Services: “We are thrilled with this most recent reward! We have been working with HeBS for over two years, and they have produced a number of award-winning websites for our company, including www.LeMontrose.com, www.HotelAmarano.com and www.LeParcSuites.com. All of our websites have been generating strong revenues and ROI’s. Since launching the Grafton on Sunset website we have seen a significant increase in online bookings and leads. HeBS is helping the Grafton on Sunset – as well as the other hotels within our portfolio - utilize the direct online channel to optimize revenues despite this economic downturn. We look forward to continuing our successful relationship with HeBS” said John Fitts, President/CEO, Outrigger Lodging Services.

Max Starkov, Chief eBusiness Strategist of Hospitality eBusiness Strategies, notes that “this IMA Best in Class award in the Travel/Tourism category for the Grafton on Sunset website is the ultimate recognition of the fact that in this economy, going back to the basics is a sound strategy. Hotel websites designed according to industry best practices, complemented by ROI-centric Internet marketing campaigns, generate much needed revenues for our clients even in this economy. All of the websites we have launched for Outrigger Lodging Services have produced unprecedented ROIs for the hotels. The sites were also built with the latest technology available, allowing them the ability to evolve just as new media, Web 2.0, and new marketing trends evolve.”

The Best in Class award is the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism. In order to win this award level, a website has to successfully pass through IMA’s comprehensive judging process, achieving very high marks in each of our judging criteria including design, content, feature functionality and usability. Winning the Best in Class award is an achievement only a fraction of sites in the IMA competition earn each year.

About HeBS
Hospitality eBusiness Strategies (HeBS), the industry’s leading Internet marketing strategy consulting firm for the hospitality vertical, is based in New York City (www.hospitalityebusiness.com). HeBS has pioneered many of the "best practices" in hotel Internet marketing and direct online distribution. The firm specializes in helping hoteliers build their direct Internet marketing and distribution strategy, boost the hotel Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs. A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel companies, hotel management and representation companies, franchisees and independents, resorts and casinos and CVBs has sought and successfully taken advantage of the firm hospitality Internet marketing expertise. Contact HeBS consultants at (212)752-8186 or info@hospitalityebusiness.com.

About Outrigger Lodging Services
Outrigger Lodging Services (OLS), headquartered in Encino, CA is a privately held management, investment and development company with its primary focus on the hospitality industry. OLS hotel portfolio includes a portfolio of 11 full service, limited service as well as independent luxury boutique hotels, located in seven different states. With decades of experiences from which to draw, OLS enjoys a reputation for its ability to profitably manage a wide variety of hospitality related assets.

About Interactive Media Awards
The Interactive Media Awards (IMA) competition is open to individuals and organizations involved in designing, developing, managing, supporting and promoting websites. Nominations are accepted from around the world from web design firms, advertising agencies and corporate marketing departments, as well as individual web designers and graphic artists, among others. Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. 

.
Contact:

Mariana Mechoso
Hospitality eBusiness Strategies, Inc.
14 E. 60th Street, Suite 400, New York, NY 10028
Phone 212-752-8186
Email info@hospitalityebusiness.com
Web: www.hospitalityebusiness.com

 

.
.
Also See: Max Starkov of HeBS to Present at the CRM & Loyalty Strategies for Travel Conference in Atlanta; Chief Strategist Will Discuss How to Use Your Website as a Retention Tool at EyeforTravel Conference / February 2009
Max Starkov of Hospitality eBusiness Strategies to Receive Top 25 Most Extraordinary Minds in Sales and Marketing 2008 Honor At HSMAI Adrian Awards Gala Annual Gala Dinner to be Held Jan. 26 in New York City / December 2008
Hospitality eBusiness Strategies Wins Five Prominent Interactive Media Awards including Best in Class; Luxe Worldwide Hotels' New Brand Website Honored as Best in Class in Travel and Tourism 2008 / December 2008
Hospitality eBusiness Strategies Partners with The Tides Inn Chesapeake Bay Virginia; HeBS to increase direct online bookings and boost Internet marketing presence for The Tides Inn / October 2008
Hospitality eBusiness Strategies Announces the 2009 Benchmark Survey; Survey to Measure Hotel Internet Marketing Strategies, Budget Planning and Best Practices / October 2008
Hospitality eBusiness Strategies (HeBS) Announces Luxe Worldwide Hotels New Website Launch / October 2008
Hospitality eBusiness Strategies to Present at MICE Asia 2008 in Kuala Lumpur / July 2008
Hospitality eBusiness Strategies Receives Top International Creative Awards - 2008 Summit International Awards / May 2008
Hospitality eBusiness Strategies Receives Official Honoree Distinction for the 12th Annual Webby Awards in 2008 / May 2008
Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007 / December 2007
Hospitality eBusiness Strategies Wins Three W3 Awards / November 2007
Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007 / December 2007
Hospitality eBusiness Strategies Receives Seven New Website Excellence Awards; Highest 2006 Interactive Media Awards and W3 Awards / November 2006
Hospitality eBusiness Strategies Wins Five Web Marketing Association Awards; 2006 WebAward for Best Travel Website / October 2006
.


To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.