New York, NY � May 27, 2009 � Hospitality eBusiness Strategies (HeBS),
the industry's leading full-service Internet marketing services and strategies
consulting firm for the hospitality and travel verticals, today announced
receipt of the prestigious �Best in Class� Interactive Media Award in the
Travel/Tourism category for Outrigger Lodging Services� Grafton on Sunset
Hotel in West Hollywood. There is only one Best in Class award winner in
the Travel/Tourism category, and it represents the very best in planning,
execution and overall professionalism. All of the judges for the IMAs are
distinguished professionals and members of the IMC, an organization dedicated
to elevating the standards of excellence on the Internet. Judges evaluate
websites based on five criteria: Design, Content, Feature Functionality,
Usability and Standards Compliance. To win an IMA a site must excel in
each criterion and rise above competitors' sites.
Best in Class Winner:
Previous Website Awards for Outrigger Lodging Services:
�We are thrilled with this most recent reward! We have been working with
HeBS for over two years, and they have produced a number of award-winning
websites for our company, including www.LeMontrose.com,
www.HotelAmarano.com and www.LeParcSuites.com.
All of our websites have been generating strong revenues and ROI�s. Since
launching the Grafton on Sunset website we have seen a significant increase
in online bookings and leads. HeBS is helping the Grafton on Sunset � as
well as the other hotels within our portfolio - utilize the direct online
channel to optimize revenues despite this economic downturn. We look forward
to continuing our successful relationship with HeBS� said John Fitts, President/CEO,
Outrigger Lodging Services.
Max Starkov, Chief eBusiness Strategist of Hospitality eBusiness Strategies,
notes that �this IMA Best in Class award in the Travel/Tourism category
for the Grafton on Sunset website is the ultimate recognition of the fact
that in this economy, going back to the basics is a sound strategy. Hotel
websites designed according to industry best practices, complemented by
ROI-centric Internet marketing campaigns, generate much needed revenues
for our clients even in this economy. All of the websites we have launched
for Outrigger Lodging Services have produced unprecedented ROIs for the
hotels. The sites were also built with the latest technology available,
allowing them the ability to evolve just as new media, Web 2.0, and new
marketing trends evolve.�
The Best in Class award is the highest honor bestowed by the Interactive
Media Awards. It represents the very best in planning, execution and overall
professionalism. In order to win this award level, a website has to successfully
pass through IMA�s comprehensive judging process, achieving very high marks
in each of our judging criteria including design, content, feature functionality
and usability. Winning the Best in Class award is an achievement only a
fraction of sites in the IMA competition earn each year.
About HeBS
Hospitality
eBusiness Strategies (HeBS), the industry�s leading Internet marketing
strategy consulting firm for the hospitality vertical, is based in New
York City (www.hospitalityebusiness.com). HeBS has pioneered many of the
"best practices" in hotel Internet marketing and direct online distribution.
The firm specializes in helping hoteliers build their direct Internet marketing
and distribution strategy, boost the hotel Internet marketing presence,
establish interactive relationships with their customers, and significantly
increase direct online bookings and ROIs. A diverse client portfolio of
over 500 top tier major hotel brands, luxury and boutique hotel companies,
hotel management and representation companies, franchisees and independents,
resorts and casinos and CVBs has sought and successfully taken advantage
of the firm hospitality Internet marketing expertise. Contact HeBS consultants
at (212)752-8186 or [email protected].
About Outrigger Lodging Services
Outrigger Lodging Services (OLS), headquartered in Encino, CA is a
privately held management, investment and development company with its
primary focus on the hospitality industry. OLS hotel portfolio includes
a portfolio of 11 full service, limited service as well as independent
luxury boutique hotels, located in seven different states. With decades
of experiences from which to draw, OLS enjoys a reputation for its ability
to profitably manage a wide variety of hospitality related assets.
About Interactive Media Awards
The Interactive Media Awards (IMA) competition is open to individuals
and organizations involved in designing, developing, managing, supporting
and promoting websites. Nominations are accepted from around the world
from web design firms, advertising agencies and corporate marketing departments,
as well as individual web designers and graphic artists, among others.
Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization
of leading web designers, developers, programmers, advertisers and other
web-related professionals, the competition is designed to elevate the standards
of excellence on the Internet and offer winners a boost in marketing and
exposure. |