News for the Hospitality Executive |
NEW YORK, NY January 13, 2011 – Hospitality eBusiness Strategies (HeBS), the leading full-service hospitality Internet and digital marketing and consulting firm, has earned three prestigious awards and industry praise for outstanding web design and next generation CMS technology on the Loews Hotels website: an Adrian Award, a Davey and a W3. The HeBS – Loews Hotels partnership began in 2009 with a comprehensive, industry-wide gap analysis of the Loews Hotels presence in the online channel and culminated in the fall of 2010 with a beautifully designed, highly interactive, intuitive, multi-language, and scalable website. The foundation of the site is a next generation content management system (CMS) that serves as a platform to manage real-time updates of all textual and image content, on-demand page creation, and automated distribution of new content to channels above and beyond the Loews Hotels website: social media profiles, mobile site, etc. The CMS is comprised of over thirty modules and growing, including a multi-language module, featured specials and featured offers modules, website analytics and meta data modules, each with a specific function to allow Loews Hotels to grow in the direction it needs. Since its launch and without increasing the marketing budget, the site averages a twenty percent increase in revenues month-over-month. The entire website redesign and CMS investment was recouped within a month. Needless to say, this renowned luxury hotel brand has benefited from HeBS’ best practices in design, navigation, search engine optimization, and CMS development. The awards earned for this complex brand website are a direct reflection of HeBS’ efforts to generate a cutting-edge, user-friendly design and back-end technology that quickly boosted revenues while delivering an enhanced browsing experience for people looking to make an online reservation at one of the brand’s 19 distinctive properties throughout North America. Loews Hotels 2010 Website Awards:
According to Jason Price, Executive Vice President at Hospitality eBusiness Strategies, “HeBS launched this web design project with a passionate commitment to accomplish three main goals: to accurately present the luxurious Loews Hotels brand, to substantially boost online revenues, and to provide Loews with the tools needed to keep the website constantly updated and engaging for today’s hyper-interactive traveler. Together, HeBS’ years of experience in the industry, our dedicated team, and input from the talented Loews Hotels team all resulted in a website that clearly has met and exceeded these three goals.” “Since the beginning, our partnership with HeBS has led to numerous accolades and a significant increase in website revenues” said Lise Struwing, Director, Web Strategy for Loews Hotels. “We look forward to expanding our relationship with HeBS in 2011 and to generating even more revenues from our award-winning website and Internet marketing campaigns.” About Hospitality eBusiness Strategies:Hospitality
eBusiness Strategies (HeBS), the industry’s leading Internet marketing
strategy
consulting firm for the hospitality vertical, is based in New York
City. HeBS
has pioneered many of the "best practices" in hotel Internet
marketing and direct online distribution. The firm specializes in
helping
hoteliers build their direct Internet marketing and distribution
strategy,
boost the hotel Internet marketing presence, establish interactive
relationships with their customers, and significantly increase direct
online
bookings and ROIs. A diverse client portfolio of over 500 top tier
major hotel
brands, luxury and boutique hotel companies, hotel management and
representation companies, franchisees and independents, resorts and
casinos and
CVBs has sought and successfully taken advantage of the firm
hospitality
Internet marketing expertise.
About
Loews Hotels: |
Contact: Mariana Mechoso Safer Hospitality eBusiness Strategies, Inc. 6 W. 48th Street, 8th Floor, New York, NY 10036 Phone 212-752-8186 Email: [email protected] Web: http://www.hospitalityebusiness.com
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