Web Marketing Association Awards
2006 WebAward for Best Travel Website
|New York, NY – October 10, 2006 – Hospitality eBusiness Strategies,
(HeBS), New York City, today announced receipt of five 2006 Web Marketing
Association WebAwards for outstanding achievement in website development,
including the Best
Travel Website Award for RIU Hotels & Resorts in Cancun, Mexico,
for their RIU Cancun portal (www.riu.com/cancun).
This portal provides visitors to Cancun a one-click entry to a wide range
of vacation opportunities at the Riu Palace Las Americas, the Riu Caribe
and the Riu Cancun. Entries were judged on top web site design, copy writing,
innovation, content, interactivity, navigation, and use of technology.
Along with Best Travel Website for 2006, HeBS received Hotel and Lodging Standard of Excellence awards for:
Max Starkov, HeBS president and CEO, “In addition to the unique and creative design, the awards committee values usability issues like the tiered navigational structure, trust and credibility of content, website optimization, and the overall marketing messages. Hoteliers appreciate the increasing importance of these factors in ensuring that an attractive website also produces revenues and grows the direct-to-consumer online distribution strategy. All five award winners clearly understand the competitive advantages of a well executed Internet strategy with a powerful web presence that enables them to reach out directly to their customers lessening dependence on third parties and avoiding price and brand erosion. This award underscores the importance of how a creative, informative, visually pleasing Website can add genuine value to hotel marketing and distribution efforts.”
According to Denis Strekalov, chief web designer of the award-winning sites, “Hoteliers ability to generate consumer interest in their properties relies on the successful union of an Internet marketing strategy and creative design. We proudly develop sites that create the hotel experience, before the guest steps foot into the hotel. This philosophy has guided our business and we are extremely proud to have our efforts recognized with RIU Hotels & Resorts and the other winners.”
“We are extremely pleased that the RIU Resorts & Hotels website has won this award,” noted Fernando Rodriguez, Consumer Marketing Director for RIU. “We welcome our guests from around the world through a website that most effectively describes the quality of our properties and the best that Cancun offers. Our web strategy is a very important component of our marketing program in reaching our audience throughout the world, enhancing our competitiveness and adding significant value to our marketing efforts.”
The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.
The WebAward recognizes the very best of website design and development, where entries are judged on several criteria including: innovation, content, technology, interactivity, copywriting and ease of use. Judges are comprised of marketing, advertising, public relations and Internet professionals from more than 40 countries encompassing a wide range of markets and creative and communications disciplines.
|Also See:||Budgeting for a Robust Internet Marketing Strategy in 2007; A Best Practices Guide to Aid in Developing the 2007 Hotel Online Marketing Budget / Max Starkov and Jason Price / September 2006|
|Hospitality eBusiness Strategies to Present Internet Strategy Workshop at Economy & Budget Hotels World 2006 in London / April 2006|
|Building a Blog Strategy in Hospitality; Grow Customer Relationships and Direct Online Revenue / Jason Price and Max Starkov / March 2006|
|Hotelier’s 2006 Top Ten Internet Marketing Resolutions / Max Starkov and Jason Price / January 2006|