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Hospitality eBusiness Strategies (HeBS) Dominates Again in
HotelMarketing.com’s Most Popular Articles of 2009

 
HeBS, the industry's leading Internet marketing and distribution strategy consulting firm,
claims a strong presence in HotelMarketing.com’s Most Popular Articles in 2009,
featuring six of its strategic and blog articles.

New York, NY – January 6, 2010 – Hospitality eBusiness Strategies, (HeBS), maintains a strong presence in HotelMarketing.com’s Most Popular Articles in 2009 list with six of its strategic articles and blog articles. All six articles provide hoteliers with the latest information on hospitality industry trends as well as best practices, expert advice, and concrete recommendations for successful Internet marketing.
 
Remarkably, included in HotelMarketing.com’s 2009 list of most popular articles were two articles from prior years: one from August 2007, and another one from June 2008, showing that HeBS publications include solid best practices and timeless fundamentals.
 
Here are the HeBS articles that made HotelMarketing.com’s ‘Most Popular Articles of 2009’ list:

1.  Current Trends and Best Practice in Hospitality Internet Marketing:  What Hot Marketing Topics are on the Minds of Hoteliers
(Aug 2007 Article): This third most popular article in the list discusses fundamental marketing approaches and topics hoteliers need to keep in mind when constructing a competitive online marketing budget and strategy. This article was also the most popular article in HotelMarketing.com’s 2007 list.

2.  Growing Tensions Between Hoteliers and OTAs: The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both?: (Oct 2009 Blog Article): This fourth most popular article exposed Expedia’s aggressive contract renewal negotiations tactics at the time when Expedia cut off negotiations with Choice Hotels, and analyzed the reasons behind Expedia’s bullying behavior, which has been rejected by the hospitality industry since then.

3.  The TripAdvisor Review Widget on the Hotel Website: a Good or Bad Move?: (June 2009 Blog Article): Why HeBS firmly recommends against putting the TripAdvisor Review Widget on the hotel website.

4.  The Hotelier's Internet Marketing Action Plan for a Difficult Economy (June 2008 Article): An action plan to help hoteliers survive and succeed in the difficult economic environment.

5.  Hotelier’s 2009 Top Ten Internet Marketing Resolutions (Jan 2009 Article): Each January, HeBS publishes the Top Ten Internet Marketing Resolutions for the upcoming year. Stay tuned for our tenth annual resolutions in January 2010.

6.  Hotel Reservations Keep the OTAs Alive, for Now: Will OTAs Survive the Removal of Airline Ticket Booking Fees? (July 2009 Blog Article): This posting considers the impact that the removal of airline ticket fees will have on OTA revenues and predicts that hotel sales will remain as the OTAs only significant source of revenue.

All HeBS articles can also be viewed on the HeBS blog at: http://www.hospitalityebusiness.com/blog/.

HeBS principals and marketers are recognized "thought leaders" in the industry who publish extensively and are frequent guest speakers and presenters at hospitality industry and association events, Internet marketing conferences, government and state-sponsored tourism events. Since 2001, HeBS has been monitoring the pulse of the global online hospitality industry through its independent research, industry analysis, academic projects, client assignments and case studies, to provide a timely, unbiased review of the industry, and to forecast trends with industry-wide implications.
 
Max Starkov, HeBS’ President and CEO, is pleased that many HeBS publications were included in HotelMarketing.com’s Most Popular Articles in 2009 list. “HeBS continuously strives to provide hoteliers with timely articles they can use as resources to help them succeed in their Internet marketing efforts,” Starkov says. “The professional development of our clients as well as the industry is the foundation of HeBS’ mission. We look forward to providing hoteliers with more action plans, concrete recommendations, and advice in 2010 and beyond.”
 
HeBS’ principals and marketers all subscribe to HotelMarketing.com, the leading online magazine for hotel marketers, hoteliers, and online travel marketers.

About HeBS
Hospitality eBusiness Strategies, Inc. (HeBS) is the industry’s leading Internet marketing and distribution strategy consulting firm for the hospitality and travel verticals. Based in New York City, HeBS has pioneered many of the "best practices" in hotel Internet marketing, website design + optimization, and direct online distribution. HeBS specializes in helping travel suppliers and hoteliers build and enhance their direct Internet marketing and distribution strategy, boost their Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs. The firm brings a unique perspective to the industry, gained through working with over 500 travel and hospitality companies including major brands, independent hotels, casinos, convention bureaus and hotel management companies worldwide. Find out more about HeBS at www.hospitalityebusiness.com  or by email at info@hospitalityebusiness.com

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Contact:

Editorial Contact:
Margaret Mastrogiacomo
Hospitality eBusiness Strategies, Inc.
14 E. 60th Street, Suite 400, New York, NY 10028
Phone 212-752-8186
Email info@hospitalityebusiness.com
Web: www.hospitalityebusiness.com

 

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Also See: Hospitality eBusiness Strategies Announces the Fourth Annual Benchmark Survey; Survey to Measure Hotel Internet Marketing Strategies, Budget Planning and Best Practices / December 2009

HeBS Wins Major Web 2.0 Design & Development Awards / November 2009

Hospitality eBusiness Strategies Wins Three W3 Awards for Outstanding Achievement in Web 2.0 and Website Development / October 2009

Hospitality eBusiness Strategies (HeBS) Announces Hotel Indigo New York City-Chelsea Website Launch / July 2009

HeBS Awarded “Best in Class” Interactive Media Award for Outrigger Lodging’s Grafton on Sunset Hotel Website / May 2009

Max Starkov of HeBS to Present at the CRM & Loyalty Strategies for Travel Conference in Atlanta; Chief Strategist Will Discuss How to Use Your Website as a Retention Tool at EyeforTravel Conference / February 2009

Max Starkov of Hospitality eBusiness Strategies to Receive Top 25 Most Extraordinary Minds in Sales and Marketing 2008 Honor At HSMAI Adrian Awards Gala Annual Gala Dinner to be Held Jan. 26 in New York City / December 2008

Hospitality eBusiness Strategies Wins Five Prominent Interactive Media Awards including Best in Class; Luxe Worldwide Hotels' New Brand Website Honored as Best in Class in Travel and Tourism 2008 / December 2008

Hospitality eBusiness Strategies Partners with The Tides Inn Chesapeake Bay Virginia; HeBS to increase direct online bookings and boost Internet marketing presence for The Tides Inn / October 2008

Hospitality eBusiness Strategies Announces the 2009 Benchmark Survey; Survey to Measure Hotel Internet Marketing Strategies, Budget Planning and Best Practices / October 2008

Hospitality eBusiness Strategies (HeBS) Announces Luxe Worldwide Hotels New Website Launch / October 2008

Hospitality eBusiness Strategies to Present at MICE Asia 2008 in Kuala Lumpur / July 2008

Hospitality eBusiness Strategies Receives Top International Creative Awards - 2008 Summit International Awards / May 2008

Hospitality eBusiness Strategies Receives Official Honoree Distinction for the 12th Annual Webby Awards in 2008 / May 2008

Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007 / December 2007

Hospitality eBusiness Strategies Wins Three W3 Awards / November 2007

Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007 / December 2007

Hospitality eBusiness Strategies Receives Seven New Website Excellence Awards; Highest 2006 Interactive Media Awards and W3 Awards / November 2006

Hospitality eBusiness Strategies Wins Five Web Marketing Association Awards; 2006 WebAward for Best Travel Website / October 2006
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