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Hospitality eBusiness Strategies Unveils its Latest Web 2.0 Application: 
A Multi-Channel Interactive Scavenger Hunt for the City of Indian Wells



Summary: Hospitality eBusiness Strategies launches a new multi-channel Interactive Scavenger Hunt as an innovative multi-channel marketing and branding tool for the Southern California resort destination. 
 
New York, NY – January 20, 2009, – Hospitality eBusiness Strategies (HeBS) is proud to launch its new Interactive Scavenger Hunt for the City of Indian Wells, California. A new multi-channel marketing initiative, the Interactive Scavenger Hunt serves as a marketing and branding tool to generate buzz and actively engage customers as they interact with the renowned luxury destination online. 
 
For ten days, entrants can register for the Indian Wells Interactive Scavenger Hunt and start collecting four branded clues that will be revealed via Facebook, Twitter, Email, and Text Message. First, contestants must become a fan of Indian Wells on Facebook and a follower of Indian Wells on Twitter to be officially registered for the contest and start collecting clues. Once contestants successfully collect all four clues, they are entered in a drawing to win a $1,000 free vacation that includes a two-night stay, spa treatment, dinner, and a choice of tennis or round of golf for two.  A second, third, fourth, and fifth place prize of a free hotel room will also be rewarded.
 
“Multi-channel marketing should become the foundation of the hotelier’s marketing efforts in 2010 and beyond,” said Max Starkov, HeBS’ Chief eBusiness Strategist.  “This new interactive initiative not only generates buzz surrounding the destination, it actively engages customers in their own environment on the social web.  In this interactive age, a destination’s website can no longer afford to serve as a mere online brochure. With the importance of social media and mobile marketing taking a forefront in the online industry, interactive initiatives that incorporate these elements become increasingly more imperative. This is not just one step in an online marketing plan to engage consumers, but an important step into the next frontier of online marketing.”
 
An innovative, “outside the box” multi-channel marketing solution that steps inside social media and mobile marketing, the Interactive Scavenger Hunt helps build Indian Wells’ number of fans and followers on Facebook and Twitter. It additionally helps the destination to expand its email and mobile list for future marketing initiatives.  Beyond information capture, the scavenger hunt is also an interactive branding tool that uses four clues that best describe Indian Wells as a destination.  As contestants discover each clue, they uncover four strategic words that are key to Indian Wells’ brand positioning.
 
The Indian Wells Interactive Scavenger Hunt ends on January 28th when the grand prize winner of the $1,000 free vacation package and the winners of the free hotel rooms will be announced. 

About HeBS
Hospitality eBusiness Strategies (HeBS), the industry’s leading Internet marketing strategy consulting firm for the hospitality vertical, is based in New York City (www.hospitalityebusiness.com). HeBS has pioneered many of the "best practices" in hotel Internet marketing, social media, mobile Web and direct online distribution. The firm specializes in helping hoteliers build their direct Internet marketing and distribution strategy, boost the hotel Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs. A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel companies, hotel management and representation companies, franchisees and independents, resorts and casinos and CVBs has sought and successfully taken advantage of the firm hospitality Internet marketing expertise. Contact HeBS consultants at (212) 688-2731 or info@hospitalityebusiness.com.
 
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Contact:

Editorial Contact:
Mariana Mechoso Safer
Hospitality eBusiness Strategies, Inc.
14 E. 60th Street, Suite 400, New York, NY 10022
Phone 212-752-8186
Email mariana@hospitalityebusiness.com
Web: www.hospitalityebusiness.com

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Also See: Hospitality eBusiness Strategies (HeBS) Wins the Prestigious Best in Class Interactive Media Award / January 2010

Hospitality eBusiness Strategies (HeBS) Dominates Again in HotelMarketing.com s Most Popular Articles of 2009 / January 2010

Hospitality eBusiness Strategies Announces the Fourth Annual Benchmark Survey; Survey to Measure Hotel Internet Marketing Strategies, Budget Planning and Best Practices / December 2009

HeBS Wins Major Web 2.0 Design & Development Awards / November 2009

Hospitality eBusiness Strategies Wins Three W3 Awards for Outstanding Achievement in Web 2.0 and Website Development / October 2009

Hospitality eBusiness Strategies (HeBS) Announces Hotel Indigo New York City-Chelsea Website Launch / July 2009

HeBS Awarded “Best in Class” Interactive Media Award for Outrigger Lodging’s Grafton on Sunset Hotel Website / May 2009

Max Starkov of HeBS to Present at the CRM & Loyalty Strategies for Travel Conference in Atlanta; Chief Strategist Will Discuss How to Use Your Website as a Retention Tool at EyeforTravel Conference / February 2009

Max Starkov of Hospitality eBusiness Strategies to Receive Top 25 Most Extraordinary Minds in Sales and Marketing 2008 Honor At HSMAI Adrian Awards Gala Annual Gala Dinner to be Held Jan. 26 in New York City / December 2008

Hospitality eBusiness Strategies Wins Five Prominent Interactive Media Awards including Best in Class; Luxe Worldwide Hotels' New Brand Website Honored as Best in Class in Travel and Tourism 2008 / December 2008

Hospitality eBusiness Strategies Partners with The Tides Inn Chesapeake Bay Virginia; HeBS to increase direct online bookings and boost Internet marketing presence for The Tides Inn / October 2008

Hospitality eBusiness Strategies Announces the 2009 Benchmark Survey; Survey to Measure Hotel Internet Marketing Strategies, Budget Planning and Best Practices / October 2008

Hospitality eBusiness Strategies (HeBS) Announces Luxe Worldwide Hotels New Website Launch / October 2008

Hospitality eBusiness Strategies to Present at MICE Asia 2008 in Kuala Lumpur / July 2008

Hospitality eBusiness Strategies Receives Top International Creative Awards - 2008 Summit International Awards / May 2008

Hospitality eBusiness Strategies Receives Official Honoree Distinction for the 12th Annual Webby Awards in 2008 / May 2008

Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007 / December 2007

Hospitality eBusiness Strategies Wins Three W3 Awards / November 2007

Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007 / December 2007

Hospitality eBusiness Strategies Receives Seven New Website Excellence Awards; Highest 2006 Interactive Media Awards and W3 Awards / November 2006

Hospitality eBusiness Strategies Wins Five Web Marketing Association Awards; 2006 WebAward for Best Travel Website / October 2006
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