News for the Hospitality Executive |
Hospitality eBusiness Strategies Partners with The Tides
Inn
Chesapeake Bay Virginia
HeBS to increase direct online
bookings and boost
Internet marketing presence
for The Tides Inn
New York, NY � October 28, 2008 � Hospitality eBusiness Strategies (HeBS), the leading online marketing company for the hospitality and travel verticals, was recently selected as the exclusive Internet marketing provider for the Tides Inn, a luxurious four-diamond Chesapeake Bay hotel recognized as one of the Leading Hotels of the World. In agreement with the partnership, HeBS designed a custom website for the hotel (www.TidesInn.com) and has launched a comprehensive direct online distribution strategy that will undoubtedly boost The Tides Inn�s Internet marketing presence and significantly increase ROIs. HeBS strategically designed the Tides Inn website to be user friendly,
booker-friendly, customer-interactive friendly, search engine-friendly,
and to position the property as the premier luxury accommodation option
in Irvington, Virginia. HeBS services also include marketing to The Tides�
major feeder markets and customer segments by way of search engine marketing
including local search, email marketing, online press releases, online
sponsorships, and strategic linking. Additionally HeBS has implemented
a destination strategy that will leverage the popularity of the destination
and Omniture website analytics as well as providing professional development
services.
The hotel website has become the first point of contact--and often the last--with the overwhelming majority of hotel customers in North America. Furthermore, in the light of the current economic conditions, smart Internet marketing translates directly to producing incremental revenues, improving marketing ROIs and outsmarting the competition. This makes the hotel website all the more crucial in a hotels' livelihood. HeBS has pioneered some of the best practices in direct online distribution and marketing in hospitality that helps counter the economic strains. Having extensive experience in managing and consulting for more than 500 hospitality companies, HeBS ensures that the Tides Inn will benefit tremendously from its new partnership and enter the new phase of its productivity. "We selected HeBS from 14 website design and Internet marketing vendors and inless then 60 days, they have exceeded our expectations dramatically by delivering a website that has since won praise from guests and partners alike. Additionally, the website has already started to generate significant revenues for the property. We are confident that the new website and the comprehensive Internet marketing campaigns implemented will produce excellent return-on-investment in an impressively short time" said Peter Regan, Director of Sales and Marketing for the Tides Inn. About
HeBS:
About Tides Inn:
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Contact:
Mariana Mechoso
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