News for the Hospitality Executive |
ATLANTA,
GA – December 1, 2010 – The
Rainmaker Group, a world leader in
automated profit
optimization software and services
for the hospitality industry, announced today a new level of efficiency
and
revenue attainment with optimized room rate distribution to multiple
reservation channels. Rainmaker
developed and successfully deployed an interface with EZYield.com that gives hotel
operators the
flexibility to use Rainmaker’s revolution
revenue
management solution to optimize room rates, then seamlessly update
them across
more than 500 channels through EZYield.com.
The Rainmaker – EZYield.com interface is currently utilized by the Hard
Rock Hotel & Casino in Las Vegas. Automated distribution maximizes operator revenue “Rainmaker’s interface with EZYield.com frees hotel operators of the time-consuming manual task of inputting updated optimized room rates across third-party online travel agencies (OTAs),” said Tammy Farley, a Rainmaker Group principal. “EZYield.com developed a streamlined process that makes it possible to distribute Rainmaker’s optimized rates in multi-channel batches. Together, our companies automated this important distribution process that maximizes revenue for operators.” Rainmaker’s revolution software calculates optimum maximum room rates for 13 months into the future using a comprehensive balance of factors that include accurate demand trend forecasts, historical dynamics, and local and property events. These rate changes now flow seamlessly to EZYield.com, activating channel management logic to make the timely updates to all OTA channels at one time. “The two products together enable hoteliers to make frequent rate changes that match fluctuating demand to maximize revenue without additional manual input,” says Farley. “Management can focus on the ultimate goal: executing a rate strategy effectively and efficiently.” EZYield.com’s cloud-based platform makes channel management both quick and convenient, allowing hoteliers to make adjustments to inventory allotment and rates in near real-time with just a few clicks. "Optimizing room rates is crucial to hotel revenue management, but it's only half the battle—the rates still need to be distributed to oftentimes dozens of channels, each with their own complex uploading processes," says Jennifer Ranno, EZYield’s vice president of global sales and marketing. “With our new direct connection, Rainmaker users can be assured the rate recommendations areseamlessly distributed and properly displayed to the various OTAs for sale.” The Rainmaker Group provides revenue optimization services to companies that include Wynn Las Vegas, MGM Resorts, Trump Entertainment Resorts, Harrah’s Entertainment, Omni Hotels, Atlantis The Palm Dubai, and other leading hotel companies. Rainmaker's revolution Product Suite enables casinos to:
About The Rainmaker Group The
Rainmaker Group is a Microsoft Gold Certified Partner software and
consulting services company that provides profit optimization for over
100,000
rooms in the gaming and hospitality industries. Rainmaker
designs,
develops, implements, and supports the revolution
Product Suite, which maximizes total guest profitability for operators
of
casino hotels and other hospitality enterprises. The company
enables
clients to identify and maintain availability for their most profitable
revenue
sources through revenue management implementations. The Rainmaker
Group
helps casino hotels increase profitability through the accurate,
instantaneous
ability to determine the minimum acceptable value of each guest.
This
increases client profitability by securing the most valuable customers
and
developing more effective business processes.
About EZYield.com Since introducing the world’s first automated channel management solution in 2002, EZYield.com has remained the undisputed leader in online distribution technology for the global hospitality industry. Today, 3,500 hotels in 92 countries utilize EZYield.com’s award-winning, advanced channel management software to streamline the distribution of rates and inventory to 500 forward distribution channels in multiple languages and 168 currencies. EZYield.com's web-based platform and mobile friendly solutions are designed to give control of online distribution back to the hotelier, with products dynamic and flexible enough to satisfy properties ranging from 4 to 4,000 rooms. EZYield.com maintains regional offices in Asia Pacific, Europe, Middle East and the America's, in order to provide continuous live support to their clients around the world. For more information, please visit www.ezyield.com. |
Contact: The Rainmaker Group Tammy Farley Principal 5755 North Point Parkway Suite 77 Alpharetta, GA 30022 Phone: (678) 578-5777 Email: sales{at)letitrain.com http://www.letitrain.com EZYield.com Debi Moses Corporate Director of Sales, Americas Phone: (407) 629-0900 Email: dmoses(at)ezyield.com http://www.ezyield.com Media Contact – North America Julie Keyser-Squires, APR Softscribe Inc. Email: Julie(at)softscribeinc.com Phone: (404) 256-5512 http://www.softscribeinc.com Media Contact – Asia Markets Wye Leng Wong LEAP Integrated Marketing Solutions Phone: (65) 9826-4097 Email: wyeleng(at)leapmarketing.com.sg
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