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The Hard Rock Hotel & Casino Las Vegas Selects
Rainmaker Group Revenue Management

Morgans Hotel Group taps Rainmaker for Total Customer Value
profit optimization at its Las Vegas casino hotel
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ATLANTA, GA – June 22, 2009The Rainmaker Group, a world leader in automated profit optimization software and services for the gaming hospitality industry announced today that The Hard Rock Hotel & Casino Las Vegas selected Rainmaker’s revolutionSM Product Suite to maximize profitability.   The Rainmaker Group provides revenue optimization services to companies that include Wynn Las Vegas, MGM MIRAGE, Trump Entertainment Resorts, and Harrah’s Entertainment.

“The Hard Rock executive team evaluated many systems before selecting revolution for its Hard Rock Hotel & Casino Las Vegas,” said Tom Buoy, senior vice president revenue management and distribution for Morgans Hotel Group.  “Morgans needed an effective profit optimization system designed specifically for the gaming hotel industry.  Unlike conventional hotel revenue management systems, revolution bases its rate optimization on a guest’s potential value to of all areas of a property.”  System implementation is anticipated in the third quarter of 2009. 

“The Hard Rock Hotel & Casino is perfectly positioned with its A-list entertainment, multi-faceted gaming floor, and popular food and beverage outlets to make maximum use of the revolution Suite that optimizes profit for gaming hotels based on the total guest value to the entire property, not just to the rooms division,” said Tammy Farley, principal of The Rainmaker Group. 

revolution is the only revenue management system that considers Total Customer Value, which includes not only hotel revenues, but includes potential revenue from gaming, food and beverage, spa, and other significant sources of customer value to determine optimal availability conditions.  The revolution system also analyzes and factors in forecasted demand from local influences like holidays and city-wide events to recommend optimized rates for each guest segment.

About The Rainmaker Group

The Rainmaker Group is a software and consulting services company that provides profit optimization for more than one-half million units in the gaming hospitality, serviced apartment/multifamily housing and other industries.  Rainmaker consults about, implements, and supports the revolution Product Suite, which maximizes total guest profitability for operators of casino hotels and other hospitality enterprises.  The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations.  The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest.  This increases client profitability by securing the most profitable customers and developing more effective business processes. Hospitality clients include Wynn Las Vegas, Boyd Gaming, Harrah’s Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies. 

The Rainmaker Group, a Microsoft Certified Partner, also provides the revolutionLRO (Lease Rent Options) profit optimization solution that enables serviced apartment/multifamily housing operators to maximize revenue from apartment lease/rentals. revolution LRO lease rate improvement results have been reviewed and validated by independent accounting firms.  For more than five years, revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and a number of other leading serviced apartments/multifamily housing companies.

About Hard Rock Hotel & Casino

The Hard Rock Hotel & Casino, owned and operated under Morgans Hotel Group and equity partner, DLJ Merchant Banking Partners, is a premier destination entertainment resort located on 16.7 acres situated strategically on Harmon Avenue, one of Las Vegas' fastest growing entertainment corridors. Built in 1995 and expanded in 1999, the property is currently undergoing another expansion set for completion in early 2010 more than tripling its current size. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where such acts as The Rolling Stones, Coldplay, Alicia Keys, David Bowie, Snoop Dogg, Nine Inch Nails and The Killers have all performed.  Features of the property include an 11-story Hard Rock Hotel tower with 640 guest rooms; a 30,000 square foot casino; The Beach Club with a swimming pool that was selected by the Travel Channel as one of "The Top 10 Pools" in the world; Rehab, the trendsetting Sunday afternoon pool party; Body English nightclub which was selected by Cosmopolitan Magazine as one of the “Top 25 Sexiest Places in the World”; The all new Joint concert venue; rock club Wasted Space, owned by motocross star Carey Hart; restaurants including the new Rare 120, AGO, world-renowned Nobu, Pink Taco and Mr. Lucky’s; two cocktail lounges; several retail stores; and Rock Spa, an 8,000 square foot spa, salon and fitness center.  For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit hardrockhotel.com

About Morgans Hotel Group
Morgans Hotel Group Co. (NASDAQ: MHGC) operates and owns, or has an ownership interest in, Morgans, Royalton and Hudson in New York, Delano and Shore Club in Miami, Mondrian in Los Angeles, Mondrian in Scottsdale and Mondrian in South Beach, Clift in San Francisco, and Sanderson and St Martins Lane in London. Morgans Hotel Group and an equity partner also own the Hard Rock Hotel & Casino in Las Vegas and related assets. Morgans Hotel Group has other property transactions in various stages of completion, including projects in SoHo, New York; Las Vegas, Nevada; Palm Springs, California; Boston, Massachusetts; and Dubai, UAE. For more information please visit www.morganshotelgroup.com.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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Contact:

The Rainmaker Group 
Tammy Farley
Principal
5755 North Point Parkway
Suite 77
Alpharetta, GA  30022
Phone:  678-578-5777
Email:  sales(at)letitrain(dot)com
http://www.letitrain.com

Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
Julie(at)softscribeinc.com
(404)256-5512
http://www.softscribeinc.com

Media Contact – Asia Markets
Wye Leng Wong
LEAP Integrated Marketing Solutions
Phone:  (65) 9826-4097
Email: wyeleng(at)leapmarketing(dot)com(dot)sg

 

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Also See: The Rainmaker Group Showcases Profit Optimization Solution in Microsoft Booth at HITEC; Revenue management leader and Microsoft Certified Partner will give profit optimization tutorial in Microsoft Booth 674 / June 2009
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Casino Hotel Operators Wield Strategies and Technology to Tame a Softening Market; Savvy revenue managers increase 'cash' customers, leverage revenue optimization technology to minimize the downturn's effect / August 2008
The Rainmaker Group Announces revolutionsm Product Suite on Microsoft Software Platform; Microsoft relationship enables flexible hosting options for Rainmaker’s profit optimization clients / June 2008
Wynn Las Vegas Implements Rainmaker revolution  Revenue Management; Rainmaker tapped by Wynn to optimize total customer value for 5-Star, 5-Diamond resort - / June 2008
Follow the Money: 10 Years of Profit Optimization Progress Pays Off for Operators; Customer service, revenue management focus in two markets a winning strategy for The Rainmaker Group and its clients / April 2008
The Rainmaker Group Welcomes Rod Collier and John W. Wallace to its Management Team; New top-level talent adds to Rainmaker's 250 years of combined profit optimization expertise in the revenue management community / March 2008
Rainmaker Transitions Post Properties' LRO Lease Optimization System to SunGard Hosting; SunGard frees Post team from system responsibilities, hosts application and database / January 2008
Rainmaker Group Leads Revenue Management Panel at GA Tech Conference; Rainmaker hosts Harrah's, MGM MIRAGE, Archstone-Smith execs for Revenue Management thought leadership event / October 2007
'Increasing Revenue' is Focus of Rainmaker Group Client Steering Committee Meeting; Multi-family executives assemble to shape future revenue optimization innovations / September 2007
Four Major Multi-Family Housing Operators Select The Rainmaker Group for Revenue Management Pilot Launch; Revenue Management specialist, Rainmaker, tapped for lease/rent rate lift programs by REITs and independents / August 2007
Mid-America Apartment Communities Installs Rainmaker revolution LRO SM Revenue Management Throughout 140 Properties; revolution LRO delivers a 3% rate increase to Mid-America in pilot test / August 2007
The Rainmaker Group and Realty DataTrust Partner to Introduce Optimized Multi-Dimensional Online Pricing for the Apartment Industry; Revolution LRO clients now able to market optimized rental rates on the Internet through VaultWare™ online leasing solution / June 2007
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The Rainmaker Group Launches New Version of Multi-Family Housing Revenue Management System, revolution LRO; Revenue Management leader taps two math Ph.D.s, leverages data for more profitable business decisions by MFH operators / May 2007
The Rainmaker Group's 2007 Client Steering Committee Conference Expands 'Product Roadmap'; Revenue Management leader listens to users for product development guidance / April 2007
Casino Hotels Boost Profits with Rainmaker Group, Agilysys Tech Collaboration; Revenue Management and Property Management Systems identify profitable gamers / March 2007
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The Rainmaker Group Increases Staff 30%, Relocates to Larger Offices; Revenue Management leader adds business unit, expands to service growing client demand / March 2007
The Rainmaker Group Launches Revenue Management Pilots with Four Major Multi-Family Housing Operators; Rainmaker revolution LROsm system demonstrates immediate lease/rent revenue lift / January 2007
Boyd Gaming Hits 'Jackpot' With Revenue Management Strategy; Focus on guest value gives the advantage to the house / September 2006
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