ATLANTA, GA, August 23, 2006 � The
Rainmaker Group, a world leader in revenue
management software and services, announced that its Executive Vice
President, Tom Walker, will speak on �Performance: Measurement and Improvement�
at the EyeforTravel Revenue Management Conference held October 4 � 5 in
Chicago. The presentation will examine the importance of establishing
key performance measures and using them to improve revenue management performance,
as well as to document the benefits of revenue management efforts.
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�Measuring program effectiveness is one of the most consistent failings
of revenue management,� said Walker. �Operators are asking �What
am I getting for my investment?� Revenue managers need to be able
to deliver a credible answer.�
The Rainmaker Group�s revolutionSM
Product Suite maximizes total property profitability for operators of casino
hotels and other hospitality enterprises. The revolution
Suite enables users to identify and develop their most profitable revenue
sources by forecasting demand according to expected customer values and
producing recommendations that ensure rooms will always be available for
customers offering the greatest contribution to profit. revolution
contains tools that assist with measurement, but external measures are
also important.
Another Rainmaker tool, the revolution
Profit DashboardSM, provides a �heads-up
display� for senior management that graphically presents real-time and
demand forecast data against budget and prior year to keep operators apprised
of actual and expected results compared to the performance metrics most
important to them.
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Tom Walker
EVP, Consulting Division
The Rainmaker Group |
EyeforTravel's Revenue Management and Pricing in Travel Conference consistently
tackles the most important issues facing revenue management professionals
from across the travel industry. Executives attending this year's
event will gain insight on the effectiveness of current and future revenue
management strategies. Key issues addressed during the event include
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Improving forecasting accuracy;
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Integrating CRM and revenue management; and
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Dynamic approaches to pricing strategy.
The Rainmaker Group, a founding partner of EyeforTravel�s annual revenue
management event, has sponsored all three previous conferences. �Rainmaker
supports the EyeforTravel conferences because their industry-driven agendas
serve the travel industry well,� said Walker. �They offer a valuable
forum to address today�s revenue management issues and discuss priorities
for tomorrow�s strategies and tools.�
About Rainmaker Group
 The
Rainmaker Group is a software and services company that provides the revolutionSM
product suite, powered by JDA, that maximizes total property profitability
for operators of casino hotels and other hospitality enterprises.
The company enables clients to identify and maintain availability for their
most profitable revenue sources through revenue management implementations.
The Rainmaker Group enables casino hotels increase profitability through
the accurate, instantaneous ability to determine the minimum acceptable
value of each guest. This increases client profitability by
securing the most profitable customers while developing more effective
business processes. Rainmaker incorporated in 1998 and its clients
include Boyd Gaming, Harrah�s Entertainment, MGM MIRAGE, Omni Hotels, IP
Biloxi, Trump Entertainment Resorts and other leading hotel and multifamily
housing companies.
About EyeforTravel
EyeforTravel is a global online publisher focusing on distribution,
marketing and technology developments in the travel and tourism industries.
EyeforTravel�s international focus offers:
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An information portal for the travel industry
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Conferences as key meeting places for high-level executives to network
and discuss tomorrow's strategy
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In-depth weekly newsletter that caters to the needs and interests of travel
industry executives
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Downloadable case studies and strategy presentations from our global conferences
and events
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Cutting-edge travel news stories, up-dated daily from around the globe
EyeforTravel�s successful Revenue Management and Pricing in Travel 2006
conference for RM executives in the North America region will examine the
most important issues facing Revenue Managers from across the travel industry.
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