Revenue Management Throughout 140 Properties
|ATLANTA, GA, August 1, 2007 – The Rainmaker
Group, the world leader in automated revenue
management software and services to the multi-family housing and other
industries for total
property profitability, announced Mid-America Apartment Communities
(NYSE:MAA) has completed installation of Rainmaker’s revolution
LRO SM revenue optimization system
throughout all of its nearly 140 properties comprising over 40,000 units.
“We were concerned that our property operations teams would push back from having ‘Big Brother’ control their rates, but that did not happen,” said Wadsworth. “Our people embraced the idea of having LRO assist in their pricing decisions. Rate setting is a complex process and LRO recognizes important demand influences that may be overlooked by mangers.” Mid-America is currently utilizing the Rainmaker revolution LRO system on an application service provider (ASP) platform. The system is hosted by The Rainmaker Group at its secure SunGard hosting facility. Wadsworth noted that Mid-America would likely transfer LRO hosting to Mid-America’s corporate server in the future.
The revolution LRO system has been used by multi-family housing companies for more than six years and its lease/rent revenue optimization success has been verified by independent third party consulting firms. The Rainmaker Group, Inc., an independent technology solutions and services provider whose expertise is focused on revenue management solutions, acquired rights to develop, implement and support the revolution LRO system in 2006. Current LRO clients include Simpson Housing, Equity Residential, Home Properties, Archstone-Smith, Mid-America Apartment Communities and Post Properties.
About Rainmaker Group
The Rainmaker Group is a software and services company that provides, implements and supports the revolution LRO SM profit optimization solution that enables multi-family housing operators to maximize revenue from apartment leases. revolution LRO lease rate improvement results have been reviewed and validated by independent accounting firms. For over five years revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone-Smith, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and a number of other leading multifamily housing companies.
Incorporated in 1998, The Rainmaker Group also provides the revolution product suite to the hotel and casino hotel industries. Rainmaker’s revenue management solutions increase client profitability by securing the most profitable customers and developing effective business processes that enable clients to identify and maintain availability for their most profitable revenue sources. The company helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest. Hospitality clients include MGM MIRAGE, Boyd Gaming, Harrah’s Entertainment, Isle of Capri Casinos, Omni Hotels, IP Casino Resort Biloxi, Trump Entertainment Resorts and other leading hotel companies.
About Mid-America Apartment Communities
Mid-America Apartment Communities, Inc. (the "Company") is a real estate investment trust that owns and manages apartments in the sunbelt region of the United States. The Company has grown from 5,580 apartments at the time of its initial public offering in January 1994 to 39,587 apartments today. The Company is traded on the NYSE under the symbol MAA, and is headquartered at 6584 Poplar Avenue, Suite 300, Memphis, TN 38138.
The Company has expanded in the past through acquisition and development, and is currently expanding through select acquisitions mainly in larger cities within its existing market area. The Company actively seeks opportunities to acquire properties that can benefit from its extensive redevelopment and management expertise, and invests to improve the internal growth prospects of its existing portfolio.
Mid-America Apartment Communities
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|Casino Hotels Boost Profits with Rainmaker Group, Agilysys Tech Collaboration; Revenue Management and Property Management Systems identify profitable gamers / March 2007|
|The Rainmaker Group Hosts 3rd Annual Client Steering Committee Meeting; User Input to Guide Development; Revenue Management leader taps users for 'Project Roadmap,' assesses client priorities / March 2007|
|The Rainmaker Group Increases Staff 30%, Relocates to Larger Offices; Revenue Management leader adds business unit, expands to service growing client demand / March 2007|
|The Rainmaker Group Launches Revenue Management Pilots with Four Major Multi-Family Housing Operators; Rainmaker revolution LROsm system demonstrates immediate lease/rent revenue lift / January 2007|
|Boyd Gaming Hits 'Jackpot' With Revenue Management Strategy; Focus on guest value gives the advantage to the house / September 2006|
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