| ATLANTA, GA, June 21, 2007 – The Rainmaker
Group, the world leader in automated revenue
management software and services to the casino hotel
and multi-family housing industries for total property profitability, announced
today that Trump Entertainment Resorts has implemented Rainmaker’s revolution
SM
Product Suite of revenue management modules in all three of its gaming
resorts in Atlantic City. The revolution
Product Suite considers all important revenue streams at client properties
to maximize profitability for gaming properties and hotel groups.
“Trump Entertainment Resorts is using the revolution
suite in its Atlantic City properties to optimize revenue and maximize
the benefits of increased demand as a result of the physical and marketing
enhancements at our properties,” said Dan Skodol, Director of Revenue Management
– Atlantic City for Trump Entertainment Resorts. “The Rainmaker system
assists in setting room rates and comp hurdles based on a comprehensive
profile of each guest. This enables us to increase profitability
by recommending optimal room values for each segment.”
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| The three Trump properties utilizing
the revolution Product Suite are the
Trump Taj Mahal, the Trump Plaza and the Trump Marina currently comprising
a total of nearly 3,000 rooms.
Tammy Farley, principal of The Rainmaker Group, said, “Trump Entertainment
Resorts’ large gaming properties are perfectly suited to gain maximum benefit
from the revolution Product Suite.
Revenue management is becoming a key part of Trump’s focus to boosting
profitability for its Atlantic City operation. Trump understands
the importance of basing room values on total guest value and we will be
working closely with them in the future as they open their new 800-room
hotel tower at The Trump Taj Mahal.” Farley stated that
revenue management is a way of doing business, not a
computer system, and Rainmaker enables casino hotels to increase profitability
through availability positioning based on each customer segment’s minimum
acceptable value.
“Trump Entertainment Resorts currently operates one quarter of all the
hotel rooms in Atlantic City,” said Skodol. “Optimizing the revenue
generated by those rooms is essential, which is why we are utilizing the
revolution
system. The Rainmaker team’s solid understanding of the gaming business
ensures the most effective system implementation, both from a technical
and business process point of view.” |
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Tammy Farley, Principal at
The Rainmaker Group
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About Rainmaker Group
 The
Rainmaker Group is a software and services company that provides revenue
management for over one-half million units in the casino/gaming, multi-family
housing and other industries. Rainmaker implements and supports the
revolution product suite, which maximizes total property profitability
for operators of casino hotels and other hospitality enterprises.
The company enables clients to identify and maintain availability for their
most profitable revenue sources through revenue management implementations.
The Rainmaker Group helps casino hotels increase profitability through
the accurate, instantaneous ability to determine the minimum acceptable
value of each guest. This increases client profitability by securing
the most profitable customers while developing more effective business
processes. Hospitality clients include Boyd Gaming, Harrah’s Entertainment,
Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading
hotel companies.
The Rainmaker Group also provides the revolution LRO SM profit optimization
solution that enables multi-family housing operators to maximize revenue
from apartment leases. revolution LRO lease rate improvement results have
been reviewed and validated by independent accounting firms. For
over five years revolution LRO has delivered optimized leasing rates to
the largest operators in the industry including Archstone-Smith, Equity
Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities
and a number of other leading multifamily housing companies.
About Trump Entertainment Resorts
Trump Entertainment Resorts, Inc. is a leading gaming company that owns
and operates three properties. The Company’s properties include Trump
Taj Mahal Casino Resort and Trump Plaza Hotel and Casino, located on the
Boardwalk in Atlantic City, New Jersey, and Trump Marina Hotel Casino,
located in Atlantic City’s Marina District. The Company is the sole vehicle
through which Donald J. Trump, the Company’s Chairman and largest stockholder,
conducts gaming activities and is separate and distinct from Mr. Trump’s
real estate and other holdings. For more information, please visit
www.trumpcasinos.com. |