ATLANTA, GA, August 15, 2007 – The
Rainmaker Group, the world leader in automated revenue
management software and services to the multi-family
housing and other industries for total
property profitability, announced that Laramar Group, Julian LeCraw
Company, Carmel Partners and an additional REIT, with over 82,000 combined
units, are conducting pilot installations of Rainmaker’s revolution
LRO SM revenue optimization system.
Rainmaker pilot installations enable multi-family operators to certify
the effectiveness of the revolution
LRO revenue management system across a sample of their properties before
installation throughout their entire portfolio.
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| Bruce Barfield, president of The
Rainmaker Group, Inc., said, “The multi-family housing companies conducting
current LRO pilot tests utilize several different property management systems
(PMS) including Intuit MRI, Realeum and Yardi: revolution
LRO delivers optimized lease/rent rates equally well with all of them.
Optimal pricing is essential to success in the multi-family housing industry,
and because Rainmaker is a revenue management specialist, it can work with
systems from every major PMS company to boost rates. revolution
LRO is used by more than 60 percent of the companies deploying revenue
management systems in the multifamily industry today because it consistently
delivers increased lease rent revenues.” Barfield added that many
leading multifamily firms credit revolution
LRO with a lift of three to five percent, which is very attractive to multifamily
owners and REIT investors.
For Rainmaker pilot testing, a multi-family housing company selects
six to eight properties in different markets to set rates with the revolution
LRO revenue management system. A control group of similar properties
that sets rates set by traditional methods is also monitored and the two
property groups are run side by side. At the end of the testing period,
lease/rent performance and total revenue for each property group is analyzed
to verify the impact of the LRO system. The customary testing period
is six months, but may be shorter. Post Properties completed its
Rainmaker trial in just a few weeks after the pilot demonstrated conclusive
lease/rent revenue improvement. Post installed the revolution
LRO system in mid-2006 throughout its portfolio. |
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Bruce Barfield, president
of The Rainmaker Group
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The revolution
LRO system has been in use at multi-family housing companies in excess
of five years, and its lease/rent revenue optimization success is verified
by independent third party consulting firms. The Rainmaker
Group, Inc., an independent technology solutions and services provider
whose expertise is focused on revenue management solutions, acquired rights
to develop, implement and support the revolution
LRO system in 2006. Current LRO clients include Simpson Housing,
Equity Residential, Home Properties, Archstone-Smith, Mid-America Apartment
Communities and other companies.
About Rainmaker Group
 The
Rainmaker Group is a software and services company that provides, implements
and supports the revolution
LRO SM profit optimization solution that
enables multi-family housing operators to maximize revenue from apartment
leases. revolution LRO lease rate improvement
results have been reviewed and validated by independent accounting firms.
For over five years revolution
LRO has delivered optimized leasing rates to the largest operators in the
industry including Archstone-Smith, Equity Residential, Post Properties,
Simpson Housing, Mid-America Apartment Communities and a number of other
leading multifamily housing companies.
Incorporated in 1998, The Rainmaker Group also provides the revolution
product suite to the hotel and casino hotel industries. Rainmaker’s revenue
management solutions increase client profitability by securing the most
profitable customers and developing effective business processes that enable
clients to identify and maintain availability for their most profitable
revenue sources. The company helps casino hotels increase profitability
through the accurate, instantaneous ability to determine the minimum acceptable
value of each guest. Hospitality clients include MGM MIRAGE, Boyd
Gaming, Harrah’s Entertainment, Isle of Capri Casinos, Omni Hotels, IP
Casino Resort Biloxi, Trump Entertainment Resorts and other leading hotel
companies. |