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Treasure Island Las Vegas Selects Rainmaker Revenue Management
to Optimize Profitability for 2,900-Room Casino Hotel Operation


Treasure Island Taps Rainmaker for Total Customer Value Profit Optimization,
2-Way Agilysys Integration



Treausre Island HotelATLANTA, GA – May 18, 2010The Rainmaker Group, a world leader in automated profit optimization software and services for the hospitality industry, announced today that Treasure Island, the largest privately held casino in Las Vegas with  almost 2,900 rooms, selected Rainmaker’s revolutionsm  Product Suite to maximize profitability across its entire enterprise. The Rainmaker Group provides revenue optimization services to companies that include Wynn Las Vegas, MGM MIRAGE, Trump Entertainment Resorts, and Harrah’s Entertainment.

“Treasure Island selected Rainmaker for its proven ability to provide complete revenue management for the world’s largest casino properties,” said Najam Khan, general manager of Treasure Island Las Vegas.  "Treasure Island’s executive team tested other revenue management systems, but Rainmaker’s revolution delivered the results we wanted.”

Tammy Farley, Rainmaker Group principal, said, “Our ability to integrate with leading solutions like Agilysys’ LMS property management system used by Treasure Island and other top casino hotels was an important part of their decision. Integration with LMS ensures reservations are booked with optimized rates.  This results in the most valuable guests always having appropriate rooms and increases property occupancy.”

Rainmaker’s revolution Product Suite enables casinos to:
  • Accurately forecast guest value to all areas of a casino enterprise
  • Leverage cyclical patterns to optimize revenue and profitability
  • Maximize the value of demand during peak travel times.
revolution is the only revenue management system that considers Total Customer Value when determining optimal availability conditions.  Total Customer Value includes not only hotel revenues, but potential revenue from gaming, food and beverage, spa, and other significant profit centers.  The revolution system also analyzes and factors in forecasted demand from local influences such as holidays and city-wide events to recommend optimized rates for each guest segment.

About The Rainmaker Group

RainmakerThe Rainmaker Group is a software and consulting services company that provides profit optimization for more than one-half million units in the gaming hospitality, serviced apartment/multifamily housing and other industries.  Rainmaker consults about, implements, and supports the revolution Product Suite, which maximizes total guest profitability for operators of casino hotels and other hospitality enterprises.  The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations.  The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest.  This increases client profitability by securing the most valuable customers and developing more effective business processes. Hospitality clients include Wynn Las Vegas, One&Only, Boyd Gaming, Harrah’s Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts, Atlantis, The Palm Dubai, and other leading hotel companies.  

About Treasure Island Las Vegas
Treasure Island is a privately owned hotel and casino on the legendary Las Vegas Strip.  At nearly 3,000 rooms, it remains the only major property to claim that unique position.  Home to headline entertainment, The Sirens of TI and the original Cirque du Soleil show, Mystere, Treasure Island offers entertainment and dining options for the most discriminating of taste.  For more information about Treasure Island, visit www.treasureisland.com.

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Contact:

The Rainmaker Group
Tammy Farley
Principal
5755 North Point Parkway
Suite 77
Alpharetta, GA  30022
Phone:  678-578-5777
Email:  sales{at)letitrain.com
http://www.letitrain.com
 
Treasure Island Hotel & Casino
Attn: Hotel Advertising
3300 Las Vegas Blvd South
Las Vegas, NV 89109
Phone: 800-944-7444
Email: TI-General@treasureisland.com
http://www.treasureisland.com
 
Media Contact – North America
Julie Keyser-Squires, APR
Softscribe Inc.
Julie(at)softscribeinc.com
(404)256-5512
http://www.softscribeinc.com
 
Media Contact – Asia Markets
Wye Leng Wong
LEAP Integrated Marketing Solutions
Phone:  (65) 9826-4097
Email: wyeleng(at)leapmarketing.com.sg 


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The Rainmaker Group Hosts Workshop at Singapore Travel Summit; Workshop will Focus on Resort Revenue Management to Optimize Total Customer Value / April 2010

The Rainmaker Group Attains Microsoft Gold Certified Partner Status; Rainmaker’s clients in multifamily housing and hospitality industries benefit / February 2010

The Rainmaker Group and AMSI Launch eSite Interface with LRO Multifamily Revenue Optimization; Partnership Delivers Automated Revenue Management Tools to Millions of Units in the Multifamily Housing Industry / February 2010

The Rainmaker Group Appoints Ash O. Bell Vice President of Multifamily Sales; Industry leader tapped to grow LRO sales, support Rainmaker’s multifamily operator client base / February 2010

It Stays in Las Vegas: The Rainmaker Group Sponsors Golf Tourney, Co-hosts Gaming Industry Executive Reception; Rainmaker holds Client Steering Committee in Las Vegas during G2E / November 2009

Six Casino Hotels Including Pinnacle Entertainment and Seneca Gaming Select The Rainmaker Group for Revenue Management; Rainmaker tapped by The Borgata, Greektown Casino Hotel, Pinnacle Entertainment, and Seneca Gaming to deliver revolution™ Product Suite for total guest value profit optimization / November 2009

Lincoln Property Company Proves Value of Automated Price Setting with 4.3% Lift in Challenging Rental Market; Automated Lease-Rent Pricing Solution Takes Guess Work, Emotion Out of Price Setting / November 2009

Revenue Management Leader Rainmaker Group Signs Teaming Agreement with QL2; Agreement formalizes 4-year relationship with QL2 to provide gaming industry competitive data for Rainmaker profit optimization clients / September 2009

Seven Multifamily Housing Operators Tap Rainmaker LROTM Revenue Optimization System; The economy may be down, but interest in lease-rent revenue optimization system is up / July 2009

The Hard Rock Hotel & Casino Las Vegas Selects Rainmaker Group Revenue Management; Morgans Hotel Group taps Rainmaker for Total Customer Value profit optimization at its Las Vegas casino hotel / June 2009

The Rainmaker Group Showcases Profit Optimization Solution in Microsoft Booth at HITEC; Revenue management leader and Microsoft Certified Partner will give profit optimization tutorial in Microsoft Booth 674 / June 2009

Rainmaker Revenue Management Installed by William F. Harrah College of Hotel Administration at University of Nevada, Las Vegas; Nation's top gaming hotel school to incorporate Rainmaker revenue management in class instruction / June 2009

What's Hot: Total Profit Optimization. What's Not: Room Rate Optimization; Experienced gaming and hospitality companies use the Total Customer Value approach to maximize profitability for the enterprise, not just the rooms division / May 2009

Harrah's Cherokee Casino Hotel: A Winner with Total Customer Value; Property leverages revenue management software to strengthen marketing promotions, maintains leadership in Harrah's portfolio / May 2009

The Rainmaker Group Approved as Microsoft Certified Partner; Certification strengthens revenue management leader’s partnership with Microsoft / May 2009

The Rainmaker Group Announces revolution SM 1.6 Revenue Management; #1 Leader in Total Customer Value Revenue Management Implements Promoted Demand and Multiple Forecasting Models / April 2009

Windsor Communities Implements Rainmaker revolution LROTM Revenue Optimization at 10,000 Units; LRO demonstrates lease rent lift in conclusive pilot test / February 2009

Multifamily Revenue Management Leader Annie-Laurie McCulloh Joins The Rainmaker Group; McCulloh brings operations and pricing expertise to LRO provider / February 2009

Omni Hotels Advances Revenue Management Systems with Rainmaker; Two-Way Interface Between Rainmaker and Omni’s CRS Powers New System / January 2009

The Rainmaker Group, Leader in Profit Optimization Software, Opens Regional Office in Singapore; Expands Global Presence, Hires Managing Director Vivek Bhalla to Bring 'Total Customer Value' Revenue Strategy to Casino Hotels and Gaming in Asia Pacific Market / November 2008

The Rainmaker Group, Microsoft Team to Leverage Future Products for Gaming Hospitality Operators; Partnership Will Enable Operators to Extend Enterprise Data beyond Revenue Management / November 2008

Foxwoods Installs The Rainmaker Group's revolution Revenue Management System; Largest casino in North America uses Rainmaker to optimize profitability at 4 hotels with 2,221 rooms / October 2008

The Rainmaker Group 5th Annual Client Steering Committee Meeting Taps Financial Analysts for Revenue Think Tank; Wall Street analysts urge adoption of technology to drive greater revenue / October 2008

Carmel Partners Selects Rainmaker revolution LROTM Revenue Optimization Solution for 57 Communities; LRO delivers 3.55% lift in revenue billed per unit in 8 community pilot test / September 2008

Hollywood Casino Tunica Installs Rainmaker revolutionsm Revenue Management, Optimizes Rates, Occupancy; 494-room Hollywood / September 2008

Multifamily Housing Organizations Maintain Momentum; Revenue Management Strategies and Technologies Make Good Partners in Today's Economy / August 2008

Casino Hotel Operators Wield Strategies and Technology to Tame a Softening Market; Savvy revenue managers increase 'cash' customers, leverage revenue optimization technology to minimize the downturn's effect / August 2008

The Rainmaker Group Announces revolutionsm Product Suite on Microsoft Software Platform; Microsoft relationship enables flexible hosting options for Rainmaker’s profit optimization clients / June 2008

Wynn Las Vegas Implements Rainmaker revolution  Revenue Management; Rainmaker tapped by Wynn to optimize total customer value for 5-Star, 5-Diamond resort - / June 2008

Follow the Money: 10 Years of Profit Optimization Progress Pays Off for Operators; Customer service, revenue management focus in two markets a winning strategy for The Rainmaker Group and its clients / April 2008

The Rainmaker Group Welcomes Rod Collier and John W. Wallace to its Management Team; New top-level talent adds to Rainmaker's 250 years of combined profit optimization expertise in the revenue management community / March 2008

Rainmaker Transitions Post Properties' LRO Lease Optimization System to SunGard Hosting; SunGard frees Post team from system responsibilities, hosts application and database / January 2008

Rainmaker Group Leads Revenue Management Panel at GA Tech Conference; Rainmaker hosts Harrah's, MGM MIRAGE, Archstone-Smith execs for Revenue Management thought leadership event / October 2007

'Increasing Revenue' is Focus of Rainmaker Group Client Steering Committee Meeting; Multi-family executives assemble to shape future revenue optimization innovations / September 2007

Four Major Multi-Family Housing Operators Select The Rainmaker Group for Revenue Management Pilot Launch; Revenue Management specialist, Rainmaker, tapped for lease/rent rate lift programs by REITs and independents / August 2007

Mid-America Apartment Communities Installs Rainmaker revolution LRO SM Revenue Management Throughout 140 Properties; revolution LRO delivers a 3% rate increase to Mid-America in pilot test / August 2007

The Rainmaker Group and Realty DataTrust Partner to Introduce Optimized Multi-Dimensional Online Pricing for the Apartment Industry; Revolution LRO clients now able to market optimized rental rates on the Internet through VaultWare™ online leasing solution / June 2007

Trump Entertainment Resorts Installs Rainmaker Group revolutionsm Revenue Management Suite in All Atlantic City Properties; Trump uses revolution RM to optimize rates, manage increased demand for three properties and 2,900 rooms / June 2007

The Rainmaker Group Launches New Version of Multi-Family Housing Revenue Management System, revolution LRO; Revenue Management leader taps two math Ph.D.s, leverages data for more profitable business decisions by MFH operators / May 2007

The Rainmaker Group's 2007 Client Steering Committee Conference Expands 'Product Roadmap'; Revenue Management leader listens to users for product development guidance / April 2007

Casino Hotels Boost Profits with Rainmaker Group, Agilysys Tech Collaboration; Revenue Management and Property Management Systems identify profitable gamers / March 2007

The Rainmaker Group Hosts 3rd Annual Client Steering Committee Meeting; User Input to Guide Development; Revenue Management leader taps users for 'Project Roadmap,' assesses client priorities / March 2007

The Rainmaker Group Increases Staff 30%, Relocates to Larger Offices; Revenue Management leader adds business unit, expands to service growing client demand / March 2007

The Rainmaker Group Launches Revenue Management Pilots with Four Major Multi-Family Housing Operators; Rainmaker revolution LROsm system demonstrates immediate lease/rent revenue lift / January 2007

Boyd Gaming Hits 'Jackpot' With Revenue Management Strategy; Focus on guest value gives the advantage to the house / September 2006

The Rainmaker Group to Share Expertise at Revenue Management and Pricing Conference; Rainmaker Executive VP, Tom Walker, will speak at EyeforTravel Revenue Management and Pricing in Travel 2006 Conference / August 2006


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