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The Rainmaker Group Announces revolution SM 1.6 Revenue Management
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#1 Leader in Total Customer Value Revenue Management Implements Promoted Demand
and Multiple Forecasting Models
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ATLANTA, GA  – April  27, 2009 – The Rainmaker Group, the world leader in automated profit optimization software and services to the gaming hospitality industry for total customer value, announced its implementation of the industry’s first automated, fully integrated promoted demand and multiple forecasting model revenue management solution.  Version 1.6 of the revolution SM Product Suite includes demand forecasting and pricing optimization for marketing promotions, events  and other factors that influence demand and drive revenue and profitability for gaming hotel operators.  The Rainmaker Group provides revenue management services to companies that include Wynn Las Vegas, MGM MIRAGE, Trump Entertainment Resorts, Foxwoods Casino Resort, and Harrah’s Entertainment.

“In the past ten years, our industry has moved from yield management based on room revenue to revenue management based on total customer value. A specific part of that transition is more effective marketing promotions,” said Tammy Farley, principal and EVP of The Rainmaker Group. “The industry is now ready for the next step: automating the relationship between marketing and revenue management. It includes two major areas: promotions and multiple forecasts. Our new version 1.6 of the revolution Product Suite allows you to forecast demand generated from specific promotions and measure the effectiveness of each promotion. This extends the power of a customer’s existing campaign management system. Secondly, the ability to forecast promoted demand along with the ability to forecast other, related demand streams increases forecast accuracy. Other systems lump all revenue streams together in a “one size fits all” approach, which is easily outgrown.”

Rainmaker is the only profit optimization company that provides automated integration between marketing and revenue management.  For half a decade, companies like Harrah’s Entertainment and Wynn Las Vegas have seen consistent growth using this approach.
 


1-minute video: Tammy Farley, Principal and EVP of The Rainmaker Group, explains the “hand and glove” relationship of marketing and revenue management in the company’s total customer value solution for gaming hotels, which includes promoted demand and multiple forecasting models..

The Rainmaker Group’s revolution Product Suite is an enterprise profit optimization system for hotels and casino hotels to increase revenue by instantly determining the minimum acceptable value of each new reservation based on total customer value, and securing the most profitable mix of business, while ensuring space availability for a client's best customers.

In June 2008, Rainmaker released the revolution Product Suite on Microsoft software platform, providing clients with the flexibility, via Microsoft's .NET Framework architecture, to self-host or have Rainmaker host their applications.

Last Fall Rainmaker announced its expansion into the Asian markets with the opening of a regional office in Singapore.

About The Rainmaker Group
The Rainmaker Group, a Microsoft Certified Partner,  is a software and consulting services company that provides profit optimization for more than one-half million units in the gaming hospitality, serviced apartment/multifamily housing and other industries.  Rainmaker consults about, implements, and supports the revolution Product Suite, which maximizes total guest profitability for operators of casino hotels and other hospitality enterprises.  The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations.  The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest.  This increases client profitability by securing the most profitable customers and developing more effective business processes. Hospitality clients include Wynn Las Vegas, Boyd Gaming, Harrah’s Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies.   

The Rainmaker Group, also provides the revolution LRO (Lease Rent Options) profit optimization solution that enables serviced apartment/multifamily housing operators to maximize revenue from apartment lease/rentals.  revolution LRO lease rate improvement results have been reviewed and validated by independent accounting firms.  For more than five years, revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and a number of other leading serviced apartments/multifamily housing companies.

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Contact:

The Rainmaker Group 
Tammy Farley
Principal
5755 North Point Parkway
Suite 77
Alpharetta, GA  30022
Phone:  678-578-5777
Email:  sales{at)letitrain.com
http://www.letitrain.com 

Media Contact – North America
Julie Keyser-Squires, APR
Softscribe Inc.
Julie(at)softscribeinc.com
(404)256-5512
http://www.softscribeinc.com 

Media Contact – Asia Markets
Wye Leng Wong
LEAP Integrated Marketing Solutions
Phone:  (65) 9826-4097
Email: wyeleng(at)leapmarketing.com.sg  

 

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Also See: Windsor Communities Implements Rainmaker revolution LROTM Revenue Optimization at 10,000 Units; LRO demonstrates lease rent lift in conclusive pilot test / February 2009
Multifamily Revenue Management Leader Annie-Laurie McCulloh Joins The Rainmaker Group; McCulloh brings operations and pricing expertise to LRO provider / February 2009
Omni Hotels Advances Revenue Management Systems with Rainmaker; Two-Way Interface Between Rainmaker and Omni’s CRS Powers New System / January 2009
The Rainmaker Group, Leader in Profit Optimization Software, Opens Regional Office in Singapore; Expands Global Presence, Hires Managing Director Vivek Bhalla to Bring 'Total Customer Value' Revenue Strategy to Casino Hotels and Gaming in Asia Pacific Market / November 2008
The Rainmaker Group, Microsoft Team to Leverage Future Products for Gaming Hospitality Operators; Partnership Will Enable Operators to Extend Enterprise Data beyond Revenue Management / November 2008
Foxwoods Installs The Rainmaker Group's revolution Revenue Management System; Largest casino in North America uses Rainmaker to optimize profitability at 4 hotels with 2,221 rooms / October 2008
The Rainmaker Group 5th Annual Client Steering Committee Meeting Taps Financial Analysts for Revenue Think Tank; Wall Street analysts urge adoption of technology to drive greater revenue / October 2008
Carmel Partners Selects Rainmaker revolution LROTM Revenue Optimization Solution for 57 Communities; LRO delivers 3.55% lift in revenue billed per unit in 8 community pilot test / September 2008
Hollywood Casino Tunica Installs Rainmaker revolutionsm Revenue Management, Optimizes Rates, Occupancy; 494-room Hollywood / September 2008
Multifamily Housing Organizations Maintain Momentum; Revenue Management Strategies and Technologies Make Good Partners in Today's Economy / August 2008
Casino Hotel Operators Wield Strategies and Technology to Tame a Softening Market; Savvy revenue managers increase 'cash' customers, leverage revenue optimization technology to minimize the downturn's effect / August 2008
The Rainmaker Group Announces revolutionsm Product Suite on Microsoft Software Platform; Microsoft relationship enables flexible hosting options for Rainmaker’s profit optimization clients / June 2008
Wynn Las Vegas Implements Rainmaker revolution  Revenue Management; Rainmaker tapped by Wynn to optimize total customer value for 5-Star, 5-Diamond resort - / June 2008
Follow the Money: 10 Years of Profit Optimization Progress Pays Off for Operators; Customer service, revenue management focus in two markets a winning strategy for The Rainmaker Group and its clients / April 2008
The Rainmaker Group Welcomes Rod Collier and John W. Wallace to its Management Team; New top-level talent adds to Rainmaker's 250 years of combined profit optimization expertise in the revenue management community / March 2008
Rainmaker Transitions Post Properties' LRO Lease Optimization System to SunGard Hosting; SunGard frees Post team from system responsibilities, hosts application and database / January 2008
Rainmaker Group Leads Revenue Management Panel at GA Tech Conference; Rainmaker hosts Harrah's, MGM MIRAGE, Archstone-Smith execs for Revenue Management thought leadership event / October 2007
'Increasing Revenue' is Focus of Rainmaker Group Client Steering Committee Meeting; Multi-family executives assemble to shape future revenue optimization innovations / September 2007
Four Major Multi-Family Housing Operators Select The Rainmaker Group for Revenue Management Pilot Launch; Revenue Management specialist, Rainmaker, tapped for lease/rent rate lift programs by REITs and independents / August 2007
Mid-America Apartment Communities Installs Rainmaker revolution LRO SM Revenue Management Throughout 140 Properties; revolution LRO delivers a 3% rate increase to Mid-America in pilot test / August 2007
The Rainmaker Group and Realty DataTrust Partner to Introduce Optimized Multi-Dimensional Online Pricing for the Apartment Industry; Revolution LRO clients now able to market optimized rental rates on the Internet through VaultWare™ online leasing solution / June 2007
Trump Entertainment Resorts Installs Rainmaker Group revolutionsm Revenue Management Suite in All Atlantic City Properties; Trump uses revolution RM to optimize rates, manage increased demand for three properties and 2,900 rooms / June 2007
The Rainmaker Group Launches New Version of Multi-Family Housing Revenue Management System, revolution LRO; Revenue Management leader taps two math Ph.D.s, leverages data for more profitable business decisions by MFH operators / May 2007
The Rainmaker Group's 2007 Client Steering Committee Conference Expands 'Product Roadmap'; Revenue Management leader listens to users for product development guidance / April 2007
Casino Hotels Boost Profits with Rainmaker Group, Agilysys Tech Collaboration; Revenue Management and Property Management Systems identify profitable gamers / March 2007
The Rainmaker Group Hosts 3rd Annual Client Steering Committee Meeting; User Input to Guide Development; Revenue Management leader taps users for 'Project Roadmap,' assesses client priorities / March 2007
The Rainmaker Group Increases Staff 30%, Relocates to Larger Offices; Revenue Management leader adds business unit, expands to service growing client demand / March 2007
The Rainmaker Group Launches Revenue Management Pilots with Four Major Multi-Family Housing Operators; Rainmaker revolution LROsm system demonstrates immediate lease/rent revenue lift / January 2007
Boyd Gaming Hits 'Jackpot' With Revenue Management Strategy; Focus on guest value gives the advantage to the house / September 2006
The Rainmaker Group to Share Expertise at Revenue Management and Pricing Conference; Rainmaker Executive VP, Tom Walker, will speak at EyeforTravel Revenue Management and Pricing in Travel 2006 Conference / August 2006


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