| Markham, ON � June 5, 2007 - NORTHWIND,
provider of Maestro PMS Enterprise
Property Management hotel
software and reservation
software solutions for hospitality, enabled hospitality professionals
to address marketing challenges in today�s Web 2.0 environment through
its sponsorship of the Online Revealed travel conference in Toronto, Canada.
More than 200 attendees from every facet of the hospitality industry met
May 28 through 30, 2007 at the second annual conference. Attendees
heard nearly 30 speakers from Yahoo Canada, Orbitz Worldwide, TravelZoo
and other companies share insights on the ever-changing online marketplace
and its affect on tourism.
�Our promise is to continue to focus on the business requirements of
hotel operators, which in this case means continued support of our clients
in the online environment of Web 2.0., an environment that is typified
by the influence of social media on travel decisions,� said Warren Dehan,
President U.S. Operations for NORTHWIND-Maestro PMS. �Social media
is a growing force on the Web with consumers turning to travel review sites,
forums, wikis and blogs for trusted travel advice.�
Shelly Edwards, Senior Solutions Consultant for NORTHWIND and representation
at the conference, referenced a statistic from conference presenter Trip
Advisor. �Over 73 percent of all online bookings are researched on
tripadvisor,
a social community of over five million travelers who post reviews and
opinions of hotels, vacations and more. What that means is the consumer
is really setting the value of hotel offerings and affecting every aspect
of the buying decision.� |
Warren Dehan
President U.S. Operations for
NORTHWIND-Maestro PMS
|
.
Edwards suggests these tactics for hotel operators to be effective
in the dynamic Web 2.0 environment, where their control seems to be lessened:
-
Get Involved - make sure you know what is being said about you online and
contribute whenever and wherever you can. Think outside the box.
-
Focus on a total travel experience not only of your property but of your
destination.
-
Understand who your most valued guests are at a very granular level.
�Maestro�s Yield Management features enable our customers to offer BAR
rates, best available rates that are viewed by the consumer as a fair way
of offering value by market segment. Our full two-way integration
to the GDS and third party suppliers ensures price parity across all channels,�
said Warren Dehan. �Maestro�s ResEze booking engine also allows hoteliers
to offer more than just a room for their guests; they can focus on creating
the total guest experience with dinner reservations, spa appointments and
third party activities such as theatre and jet ski reservations. The Maestro
Business Intelligence module, Maestro Analytics, can supply detailed guest
and group information at a very granular level, which is needed to create
a successful value proposition in the dynamic Web 2.0 environment.�
For more information about the Online Revealed conferences please visit
http://www.onlinerevealedcanada.com/.
NORTHWIND�Maestro PMS is exhibiting at HITEC 2007, June 25�28 in
Orlando.
Visit booth #325 for a complete Maestro
demonstration.
 Maestro
Enterprise Suite
We know how important it is that you provide your guests a consistent
level of service and repeat recognition, while maintaining a 360 degree
guest view at every point of contact. NORTHWIND empowers its clients by
delivering robust Maestro application solutions sharing a single-image
database. The Maestro Property Management Suite of solutions, with deployment
options in Windows, Unix, Linux, Terminal Services, ASP and Web, is comprised
of over 19 integrated modules including Front Office (PMS), Accounts Receivable,
Analytics & Business Intelligence Tools, Sales & Catering, Multi-Property
Mgmt., Condo Owner Mgmt. w/ Owner Web Functionality, Timeshare Owner Mgmt.
w/ Owner Web Functionality, Spa & Activities Mgmt., Club Membership
Mgmt., Yield Management, Golf Course Mgmt., Customer Relationship Mgmt.,
Central Reservation Office, Corporate Enterprise Mgmt., GDS Two-Way XML
Connectivity or Integration, Web Booking Engine, Work Order Maintenance,
Fine Dining & Retail POS, Table Res. w/ Web Booking, Concierge and
Guest Experience Mgmt.
About Northwind
NORTHWIND, is recognized
in the hospitality industry for its 'standard setting' Four Diamond Support
Services and state-of-the-art Maestro technology. The company is widely
respected for being a partner that understands how to help you boost productivity
and strengthen management control for your hotel, resort, conference center
or multi-property group by providing you with flexible software solutions
that increase productivity and maximize ROI. With a network of dealers
and offices worldwide, NORTHWIND is a leading supplier of software for
all types of hospitality operations including hotels, resorts, timeshares,
condominiums, retreats, state parks and clubs. Maestro applications are
engineered for operators who need to manage their enterprise in a real
time environment for the utmost operational control and profitability. |