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HeBS Digital to Present at EyeforTravel's
Travel Distribution Summit North America 2012

New York, NY  – July 10, 2012- HeBS Digital, the leading hotel digital marketing and direct online strategy firm for the hospitality industry, is proud to announce that President & CEO Max Starkov will present during  EyeforTravel’s Travel Distribution Summit North America 2012 to be held September 13-14 in Las Vegas. Starkov will participate in “Mobile Master Class Debate: Plan, Execute and Integrate a Winning Mobile Strategy for Your Brand” on September 14, 2012,  discussing mobile strategies, the emerging tablet channel and the importance of SoLoMo (Social, Local, Mobile).
 
This year the summit offers four distinct conference tracks focusing on the most profitable Online Distribution, Revenue Management, Marketing & Social Media and Mobile Strategies. Over the course of two days, attendees will receive concrete strategies, practical advice, case studies and ROI-driving ideas from some of the best minds in travel as well as the chance to network with over 650 senior-level travel, tourism and hospitality executives.
 
The mobile channel will be one of the main topics at TDS North America 2012 and is the focus of the Mobile & Technology Track on September 14, 2012. Travel consumers are already mobile-ready, and travel suppliers have to respond adequately to this growing demand for mobile travel services. Fifty percent of U.S. adults and eighty percent of business travelers already have smartphones. Mobile travel bookings in the U.S. alone will exceed $5.1 billion this year (PhoCusWright).
 
“We are thrilled to have Max Starkov bring his expertise to the Mobile Master Class Debate,” said Marco Saio, EyeforTravel’s Global Events Director. “Mr. Starkov always brings innovative and thought-provoking perspectives on the subject. I am looking forward to hearing him reveal more about the emerging tablet channel, SoLoMo and the mobile marketing do’s and don’ts, and I know participants will walk away with great, actionable strategies.”
 
Starkov, along with Bill Keen, Director Mobile Solutions, IHG; Alyssa Waxenberg, Senior Director Emerging Platforms, Starwood Hotels & Resorts; and Jasmine Kim, VP, Hotwire & GM, Travel-ticker, will explore these pressing topics regarding mobile marketing strategies and SoLoMo:
  • Hear top tips on planning and executing proven mobile roadmaps that suit your specific objectives, resources and wider commercial strategy.
  • Choose your goals: Leveraging mobile as an engagement tool vs. distribution channel vs. ancillary revenue source or customer service enhancer.
  • Hear the pros and cons of outsourcing vs. developing in-house.
  • Win the battle for mindshare and convenience by creating simple, useful products that customers love for saving them time, stress and money.
  • What are the most effective marketing methods to ensure maximum traction, adoption and active use for your mobile products?
  • Best-practices for integrating mobile across all of your channels and departments for a seamless user experience.
“The mobile channel is not just a mere extension of the traditional ‘desktop’ channel. It is a distinct distribution channel in travel and hospitality with its own rules and specific best practices,” says Starkov. “Already five percent of all website visitors and bookings across HeBS Digital’s client portfolio come from the mobile channel. Hoteliers and travel suppliers must prepare and lay the foundations now for the exploding mobile channel. The Mobile Master Class Debate panel will give hotel and travel marketers the advice and insights they need to make important decisions over the next few months, and I am thrilled to participate in this important event.”
 
NOTE: Exclusive to HeBS Digital clients, partners and HeBS Digital Report subscribers – use discount code HEBS to receive 15% off usual rates to attend EyeforTravel’s Travel Distribution Summit North America 2012! You can access secure registration here: http://events.eyefortravel.com/travel-distribution-summit-north-america/registration.php
 
For a full outline of the conference, including a complete list of speakers, visit the conference’s website .  
 
About HeBS Digital
HeBS Digital www.HeBSdigital.com has pioneered many of the best practices in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won more than 200 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, IAC Awards, etc.
 
A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or success@hebsdigital.com.
 
About EyeforTravel’s TDS North America 2012 September 13-14, Caesers Palace Hotel & Casino, Las Vegas
North America’s premier networking event for online travel suppliers and distributors: Speakers from top travel brands reveal how to lower distribution costs, control the mobile channel, maximize revenue and engage through social media. Over 200 executives are already confirmed! See who is already attending  here: http://events.eyefortravel.com/tdsusa/conference/attendees.shtml
 
Meet the key stakeholders of the online world and every major travel brand at North America’s favorite conference this September. For more information please contact marco@eyefortravel.com

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Editorial Contact:

Mariana Mechoso Safer
HeBS Digital
Phone: 212-752-8186
Email: mariana@hebsdigital.com
Web: http://www.hebsdigital.com
Facebook: http://www.facebook.com/hebsdigital
Twitter: https://twitter.com/HeBS_NYC
LinkedIn: http://www.linkedin.com/company/hospitality-ebusiness-strategies
Google+: https://plus.google.com/107562536911518066194/posts



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